A data profile of the people who buy, follow and care about X in Mexico — modelled from more than twelve digital signal sources. X has an estimated audience of 9,697,715 people in Mexico.
The average X fan in Mexico is 33.2 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Nuevo Leon.
Top brand affinities include Dailymotion, La Voz de Galicia, Trending Videos, with strongest over-indexing on Dailymotion (1.94× the country average).
Demographically, the X audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Tradition, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 19 brand affinities and 26 regions tracked by Rascasse.
The typical X fan in Mexico is balanced, around 33.2 years old, with strong Tradition tendencies and a notable affinity for Dailymotion.
The key figures that characterise the X profile in Mexico.
47.8% are female, 52.2% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 33.2 |
| Estimated audience size | 9,697,715 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 9% |
of the worldwide X audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 16.6% |
| China | 7.4% |
| United Kingdom | 3.4% |
Where the X audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nuevo Leon | ~800K | 1.40× | |
| 02 | State of Mexico | ~1.5M | 1.29× | |
| 03 | Morelos | ~200K | 1.23× | |
| 04 | Distrito Federal | ~1.5M | 1.21× | |
| 05 | Baja California | ~500K | 1.20× | |
| 06 | Jalisco | ~800K | 1.14× | |
| 07 | Yucatan | ~200K | 1.13× | |
| 08 | Guanajuato | ~500K | 1.11× | |
| 09 | Coahuila de Zaragoza | ~300K | 1.11× | |
| 10 | Veracruz (state) | ~600K | 1.06× | |
| 11 | Puebla | ~500K | 1.03× | |
| 12 | Chihuahua | ~300K | 1.02× | |
| 13 | Michoacan de Ocampo | ~300K | 1.01× | |
| 14 | Guerrero | ~200K | 0.94× | |
| 15 | Campeche | ~70K | 0.93× | |
| 16 | Chiapas | ~300K | 0.90× | |
| 17 | Durango | ~100K | 0.89× | |
| 18 | Aguascalientes | ~100K | 0.89× | |
| 19 | Baja California Sur | ~70K | 0.88× | |
| 20 | Nayarit | ~80K | 0.87× | |
| 21 | Sinaloa | ~200K | 0.85× | |
| 22 | Oaxaca | ~200K | 0.83× | |
| 23 | Zacatecas | ~100K | 0.79× | |
| 24 | Colima | ~50K | 0.78× | |
| 25 | Tlaxcala | ~90K | 0.77× | |
| 26 | Hidalgo | ~200K | 0.74× |
The strongest cross-interests of the X audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Weirdos | Music & Radio | 2.00× | ||
| 02 | Anabel Schunke | Politics & Society | 2.00× | ||
| 03 | Fetchin Bones | Music & Radio | 2.00× | ||
| 04 | Fabio De Masi | Politics & Society | 2.00× | ||
| 05 | Ruprecht Polenz | Politics & Society | 2.00× | ||
| 06 | Volksverpetzer | News | 2.00× | ||
| 07 | Dailymotion | Movies & TV | 1.94× | ||
| 08 | The Mekons | Music & Radio | 1.91× | ||
| 09 | Active Directory | Technology & Electronics | 1.73× | ||
| 10 | Trending Videos | Internet & Social Media | 1.72× | ||
| 11 | Dangdut | Music & Radio | 1.72× | ||
| 12 | Ferrol, Galicia | Travel & Leisure | 1.72× | ||
| 13 | Manja, Madagascar | Travel & Leisure | 1.64× | ||
| 14 | Larry Page | Politics & Society | 1.55× | ||
| 15 | La Voz de Galicia | News | 1.53× | ||
| 16 | Symba | Music & Radio | 1.53× | ||
| 17 | Luciano (singer) | Music & Radio | 1.53× | ||
| 18 | Abdelilah Benkirane | Politics & Society | 1.53× | ||
| 19 | Mocoa | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.99× | |
| Social Media Usage | JOY | 0.95× | |
| Extroversion | THRILL | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.57× | |
| Design Affinity | PREMIUM | 0.57× | |
| Career Orientation | POWER | 0.61× |
X has an estimated audience of 9,697,715 people in Mexico, concentrated in State of Mexico and Distrito Federal.
47.8% of X fans are female, 52.2% are male, with an average age of 33.2 years.
X fans show strongest brand affinity for Dailymotion (1.94×), La Voz de Galicia (1.53×), and Trending Videos (1.72×) over the country average.
X fans in Mexico are most concentrated in State of Mexico (reach ~1.5M), Distrito Federal (reach ~1.5M), and Nuevo Leon (reach ~800K). These three regions account for the largest share of the active audience.
Beyond X itself, the audience over-indexes on La Voz de Galicia (1.53×), Trending Videos (1.72×), Mocoa (1.5×), and Larry Page (1.55×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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