X Audience in Mexico
X has an estimated audience of 9,697,715 people in Mexico. 47.8% are female, 52.2% are male, average age 33.2. Top regions: State of Mexico, Distrito Federal, Nuevo Leon. Top brand affinities: Dailymotion, La Voz de Galicia, Trending Videos, Mocoa, Larry Page.
The average X fan in Mexico is 33.2 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Nuevo Leon. Top brand affinities include Dailymotion, La Voz de Galicia, Trending Videos, with strongest over-indexing on Dailymotion (1.94× the country average). Demographically, the X audience skews balanced with an average age of 33.2, and over-indexes on personality traits such as Risk Appetite, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 19 brand affinities and 26 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of X fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 33.2 |
| Estimated audience size | 9,697,715 |
Audience persona
The typical X fan in Mexico is balanced, around 33.2 years old, with strong Risk Appetite tendencies and a notable affinity for Dailymotion.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,723,882 | 1.29× |
| Distrito Federal | 1,544,584 | 1.21× |
| Nuevo Leon | 814,091 | 1.4× |
| Jalisco | 813,241 | 1.14× |
| Veracruz (state) | 606,719 | 1.06× |
| Puebla | 530,869 | 1.03× |
| Guanajuato | 511,406 | 1.11× |
| Baja California | 482,882 | 1.2× |
| Chihuahua | 341,648 | 1.02× |
| Michoacan de Ocampo | 337,868 | 1.01× |
| Coahuila de Zaragoza | 324,310 | 1.11× |
| Chiapas | 260,384 | 0.9× |
| Guerrero | 231,260 | 0.94× |
| Yucatan | 227,633 | 1.13× |
| Oaxaca | 222,233 | 0.83× |
| Sinaloa | 217,738 | 0.85× |
| Morelos | 206,345 | 1.23× |
| Hidalgo | 174,532 | 0.74× |
| Durango | 119,897 | 0.89× |
| Aguascalientes | 109,372 | 0.89× |
| Zacatecas | 97,160 | 0.79× |
| Tlaxcala | 85,231 | 0.77× |
| Nayarit | 81,529 | 0.87× |
| Campeche | 68,711 | 0.93× |
| Baja California Sur | 68,519 | 0.88× |
| Colima | 48,617 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dailymotion | 1.94× | Movies & TV |
| La Voz de Galicia | 1.53× | News |
| Trending Videos | 1.72× | Internet & Social Media |
| Mocoa | 1.5× | Travel & Leisure |
| Larry Page | 1.55× | Politics & Society |
| Dangdut | 1.72× | Music & Radio |
| Ferrol, Galicia | 1.72× | Travel & Leisure |
| Active Directory | 1.73× | Technology & Electronics |
| Manja, Madagascar | 1.64× | Travel & Leisure |
| Symba | 1.53× | Music & Radio |
| The Weirdos | 2× | Music & Radio |
| The Mekons | 1.91× | Music & Radio |
| Anabel Schunke | 2× | Politics & Society |
| Luciano (singer) | 1.53× | Music & Radio |
| Fetchin Bones | 2× | Music & Radio |
| Fabio De Masi | 2× | Politics & Society |
| Ruprecht Polenz | 2× | Politics & Society |
| Volksverpetzer | 2× | News |
| Abdelilah Benkirane | 1.53× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.44 |
| Spirituality | BALANCE | 1.25 |
| Travelling | THRILL | 1.21 |
| Social Media Usage | JOY | 1.19 |
| Urban Lifestyle | OPEN | 1.1 |
| Extroversion | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| China | 7.7% |
| United Kingdom | 3.5% |
See X audiences in other countries
More Social media audiences in Mexico
Frequently asked questions
How many fans does X have in Mexico?
X has an estimated audience of 9,697,715 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of X fans?
47.8% of X fans are female, 52.2% are male, with an average age of 33.2 years.
Which brands do X fans like most?
X fans show strongest brand affinity for Dailymotion (1.94×), La Voz de Galicia (1.53×), and Trending Videos (1.72×) over the country average.
Where do X fans live in Mexico?
X fans in Mexico are most concentrated in State of Mexico (reach 1,723,882), Distrito Federal (reach 1,544,584), and Nuevo Leon (reach 814,091). These three regions account for the largest share of the active audience.
What other brands do X fans also like?
Beyond X itself, the audience over-indexes on La Voz de Galicia (1.53×), Trending Videos (1.72×), Mocoa (1.5×), and Larry Page (1.55×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for X. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.