A data profile of the people who buy, follow and care about NASDAQ in United Kingdom — modelled from more than twelve digital signal sources. NASDAQ has an estimated audience of 4,493,962 people in United Kingdom.
The average NASDAQ fan in United Kingdom is 43.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include PHP, Mark Zuckerberg, Larry Page, with strongest over-indexing on PHP (12.6× the country average).
Demographically, the NASDAQ audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Quality Awareness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical NASDAQ fan in United Kingdom is more female, around 43.2 years old, with strong Quality Awareness tendencies and a notable affinity for PHP.
The key figures that characterise the NASDAQ profile in United Kingdom.
55.7% are female, 44.3% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 43.2 |
| Estimated audience size | 4,493,962 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide NASDAQ audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 32.3% |
| United Kingdom | 5.4% |
| Brazil | 3.9% |
Where the NASDAQ audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~1M | 1.62× | |
| 02 | Scotland | ~500K | 1.33× | |
| 03 | South East | ~700K | 1.16× | |
| 04 | East of England | ~500K | 1.11× | |
| 05 | North West | ~500K | 1.08× | |
| 06 | Wales | ~300K | 1.08× | |
| 07 | South West | ~400K | 1.06× | |
| 08 | East Midlands | ~300K | 0.99× | |
| 09 | Northern Ireland | ~100K | 0.98× | |
| 10 | North East | ~100K | 0.73× | |
| 11 | Yorkshire and the Humber | ~200K | 0.65× | |
| 12 | England | ~2.5M | 0.61× | |
| 13 | West Midlands | ~100K | 0.60× |
The strongest cross-interests of the NASDAQ audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Larry Page | Politics & Society | 23.23× | ||
| 02 | Mark Zuckerberg | Business & Career | 20.04× | ||
| 03 | PHP | Technology & Electronics | 12.60× | ||
| 04 | AdWords | Technology & Electronics | 7.84× | ||
| 05 | Flickr | Internet & Social Media | 7.07× | ||
| 06 | San Francisco Bay Area | Travel & Leisure | 5.00× | ||
| 07 | Linux | Technology & Electronics | 3.82× | ||
| 08 | Esso | Cars & Mobility | 2.53× | ||
| 09 | Screwfix | Home & Garden | 2.48× | ||
| 10 | Social networking service | Technology & Electronics | 2.25× | ||
| 11 | Halfords | Cars & Mobility | 2.06× | ||
| 12 | Halifax (United Kingdom bank) | Business & Career | 2.02× | ||
| 13 | Autotrader | Cars & Mobility | 2.00× | ||
| 14 | Online games | Games | 1.95× | ||
| 15 | Price | Shopping | 1.80× | ||
| 16 | Android (operating system) | Technology & Electronics | 1.73× | ||
| 17 | Shoes | Fashion & Accessoires | 1.64× | ||
| 18 | Consumer electronics | Technology & Electronics | 1.60× | ||
| 19 | Business | Business & Career | 1.59× | ||
| 20 | Child | Kids & Family | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.49× | |
| Patriotism | CONSERVATISM | 1.36× | |
| Need for Security | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.88× | |
| Luxury Orientation | PREMIUM | 0.94× | |
| Design Affinity | PREMIUM | 0.95× |
NASDAQ has an estimated audience of 4,493,962 people in United Kingdom, concentrated in England and Greater London.
55.7% of NASDAQ fans are female, 44.3% are male, with an average age of 43.2 years.
NASDAQ fans show strongest brand affinity for PHP (12.6×), Mark Zuckerberg (20.04×), and Larry Page (23.23×) over the country average.
NASDAQ fans in United Kingdom are most concentrated in England (reach ~2.5M), Greater London (reach ~1M), and South East (reach ~700K). These three regions account for the largest share of the active audience.
Beyond NASDAQ itself, the audience over-indexes on Mark Zuckerberg (20.04×), Larry Page (23.23×), Flickr (7.07×), and Screwfix (2.48×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for NASDAQ. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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