Cut flowers Audience in Germany
Cut flowers has an estimated audience of 383,064 people in Germany. 75.1% are female, 24.9% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Oliver Kahn, Dog breed, Goes, Cachorro, Nurse education.
The average Cut flowers fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Oliver Kahn, Dog breed, Goes, with strongest over-indexing on Oliver Kahn (19.05× the country average). Demographically, the Cut flowers audience skews more female with an average age of 40.3, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Cut flowers fans
| Metric | Value |
|---|---|
| Female | 75.1% |
| Male | 24.9% |
| Average age | 40.3 |
| Estimated audience size | 383,064 |
Audience persona
The typical Cut flowers fan in Germany is more female, around 40.3 years old, with strong DIY Mentality tendencies and a notable affinity for Oliver Kahn.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 109,651 | 1.31× |
| Bayern | 63,684 | 1.03× |
| Baden-Württemberg | 51,188 | 0.98× |
| Niedersachsen | 41,688 | 1.12× |
| Hessen | 29,206 | 1× |
| Rheinland-Pfalz | 21,172 | 1.1× |
| Sachsen | 19,663 | 1.05× |
| Berlin | 15,527 | 0.91× |
| Schleswig-Holstein | 14,782 | 1.07× |
| Brandenburg | 10,667 | 0.9× |
| Thüringen | 9,794 | 1× |
| Sachsen-Anhalt | 8,877 | 0.89× |
| Hamburg | 8,821 | 1.02× |
| Mecklenburg-Vorpommern | 5,800 | 0.79× |
| Saarland | 4,297 | 0.91× |
| Bremen | 2,965 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Oliver Kahn | 19.05× | Sports |
| Dog breed | 3.61× | Pets & Animals |
| Goes | 1.72× | Travel & Leisure |
| Cachorro | 6.09× | Pets & Animals |
| Nurse education | 3.57× | Kids & Family |
| Product design | 2.12× | Business & Career |
| Whataburger | 6.56× | Food & Beverages |
| Collectable | 1.77× | Kids & Family |
| Magazine (band) | 5.03× | Music & Radio |
| myDealZ | 2.83× | Shopping |
| Celtic punk | 7.27× | Music & Radio |
| Bank account | 2.37× | Business & Career |
| Sixx | 2.54× | Movies & TV |
| Superior Hiking Trail | 9.32× | Travel & Leisure |
| Cynthia Erivo | 3.26× | Movies & TV |
| Home Delivery | 2.12× | Food & Beverages |
| Indigenous Australian art | 3.68× | Arts & Culture |
| Information sensitivity | 3.23× | Technology & Electronics |
| cazin.net | 5.19× | News |
| Eco Friendly Living | 2.21× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 3.16 |
| Design Affinity | PREMIUM | 2.72 |
| Sustainability | BALANCE | 2.24 |
| Luxury Orientation | PREMIUM | 2.12 |
| Pet Ownership | JOY | 2.11 |
| Urban Lifestyle | OPEN | 1.92 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.4% |
| Japan | 12.9% |
| United Kingdom | 10.2% |
See Cut flowers audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cut flowers have in Germany?
Cut flowers has an estimated audience of 383,064 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cut flowers fans?
75.1% of Cut flowers fans are female, 24.9% are male, with an average age of 40.3 years.
Which brands do Cut flowers fans like most?
Cut flowers fans show strongest brand affinity for Oliver Kahn (19.05×), Dog breed (3.61×), and Goes (1.72×) over the country average.
Where do Cut flowers fans live in Germany?
Cut flowers fans in Germany are most concentrated in Nordrhein-Westfalen (reach 109,651), Bayern (reach 63,684), and Baden-Württemberg (reach 51,188). These three regions account for the largest share of the active audience.
What other brands do Cut flowers fans also like?
Beyond Cut flowers itself, the audience over-indexes on Dog breed (3.61×), Goes (1.72×), Cachorro (6.09×), and Nurse education (3.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cut flowers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.