Bushfires in Australia Audience in United States

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Bushfires in Australia has an estimated audience of 1,118,711 people in United States. 39.1% are female, 60.9% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Endangered species, Pet food, Veterinary medicine, Zoo, Animal rights.

The average Bushfires in Australia fan in United States is 41.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Endangered species, Pet food, Veterinary medicine, with strongest over-indexing on Endangered species (11.5× the country average). Demographically, the Bushfires in Australia audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Bushfires in Australia fans

Demographic split for Bushfires in Australia audience in United States
MetricValue
Female39.1%
Male60.9%
Average age41.4
Estimated audience size1,118,711

Audience persona

The typical Bushfires in Australia fan in United States is more male, around 41.4 years old, with strong Pet Ownership tendencies and a notable affinity for Endangered species.

Top regions in United States

Top regions ranked by reach for Bushfires in Australia in United States
RegionReachAffinity
California193,8871.58×
Texas73,6640.77×
Florida66,8740.88×
New York65,0481.04×
Pennsylvania34,0180.9×
Illinois33,3350.89×
Ohio28,8790.84×
North Carolina28,1910.84×
Georgia27,6960.8×
Virginia27,5461.01×
Washington25,1411.12×
New Jersey24,9220.88×
Michigan24,7550.85×
Massachusetts22,4771.02×
Colorado19,6011.11×
Maryland17,7060.92×
Indiana17,6130.86×
Arizona17,5940.77×
Missouri16,4980.91×
Tennessee15,2230.68×
Wisconsin14,2980.85×
Oregon14,0691.1×
Utah11,5321.15×
Kentucky11,3290.81×
Minnesota11,1180.69×
Connecticut11,0780.99×
South Carolina10,9650.65×
Oklahoma10,1960.82×
Nevada9,7510.9×
Louisiana9,0880.63×
Alabama8,4590.54×
Kansas8,0830.92×
Iowa7,3990.8×
Arkansas6,7260.73×
Hawaii6,6161.38×
Mississippi6,0570.66×
Nebraska5,5470.99×
Idaho5,1950.93×
New Mexico5,0170.89×
Vermont4,6472.37×
New Hampshire4,6351.05×
West Virginia4,3750.84×
Washington, District of Columbia4,0191.2×
Rhode Island3,9781.12×
Maine3,9760.99×
Montana3,8061.23×
Alaska3,7421.56×
South Dakota3,4881.35×
North Dakota3,1351.36×
Delaware3,1171.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bushfires in Australia audience
BrandAffinityCategory
Endangered species11.5×Pets & Animals
Pet food1.75×Pets & Animals
Veterinary medicine1.89×Business & Career
Zoo2.03×Kids & Family
Animal rights1.88×Politics & Society
Charitable organization1.63×Politics & Society
Snapchat1.59×Internet & Social Media
Renewable energy1.55×Business & Career
The New York Times1.53×News
Climate change2.39×Home & Garden
Photovoltaics2.14×Home & Garden
Solar power1.57×Home & Garden
Plastic pollution3.65×Politics & Society
Amazon Kindle1.99×Literature
Verizon Wireless1.54×Technology & Electronics
Children's literature2.01×Literature
Slow cooker1.59×Food & Beverages
Laundry detergent1.94×Home & Garden
Fertilizer1.91×Home & Garden
Meghan Markle1.9×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bushfires in Australia audience
TraitClusterScore
Pet OwnershipJOY1.75
Community OrientationOPEN1.63
TraditionCONSERVATISM1.23
MindfulnessBALANCE1.22
SustainabilityBALANCE1.19
SpiritualityBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Bushfires in Australia
CountryShare
Australia41.3%
United States33.9%
United Kingdom10.3%

See Bushfires in Australia audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Bushfires in Australia have in United States?

Bushfires in Australia has an estimated audience of 1,118,711 people in United States, concentrated in California and Texas.

What is the gender split and age of Bushfires in Australia fans?

39.1% of Bushfires in Australia fans are female, 60.9% are male, with an average age of 41.4 years.

Which brands do Bushfires in Australia fans like most?

Bushfires in Australia fans show strongest brand affinity for Endangered species (11.5×), Pet food (1.75×), and Veterinary medicine (1.89×) over the country average.

Where do Bushfires in Australia fans live in United States?

Bushfires in Australia fans in United States are most concentrated in California (reach 193,887), Texas (reach 73,664), and Florida (reach 66,874). These three regions account for the largest share of the active audience.

What other brands do Bushfires in Australia fans also like?

Beyond Bushfires in Australia itself, the audience over-indexes on Pet food (1.75×), Veterinary medicine (1.89×), Zoo (2.03×), and Animal rights (1.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bushfires in Australia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.