Rascasse Audience Intelligence

Bushfires in Australia Audience in United States

A data profile of the people who buy, follow and care about Bushfires in Australia in United States — modelled from more than twelve digital signal sources. Bushfires in Australia has an estimated audience of 1,118,711 people in United States.

#8291among Topic in United States#1311in Politics & Society

The average Bushfires in Australia fan in United States is 41.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Endangered species, Donald Trump, CNN, with strongest over-indexing on Endangered species (31.27× the country average).

Demographically, the Bushfires in Australia audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Tradition, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bushfires in Australia fan in United States is more male, around 41.4 years old, with strong Tradition tendencies and a notable affinity for Endangered species.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bushfires in Australia profile in United States.

Audience size
1.1M
in United States
Gender
39.1%♀
60.9% male
Age
41.4
average years
Country rank
#21919
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bushfires in Australia fans

39.1% are female, 60.9% are male, average age 41.4.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for Bushfires in Australia audience in United States
MetricValue
Female39.1%
Male60.9%
Average age41.4
Estimated audience size1,118,711
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Bushfires in Australia audience in United States
Age bracketShare%
16-1911%
20-2919%
30-3924%
40-4927%
50+20%
Fig. 04

Worldwide distribution

33.9%

of the worldwide Bushfires in Australia audience comes from United States.

Worldwide audience distribution share by country for Bushfires in Australia
CountryShare
Australia41.3%
United States33.9%
United Kingdom10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bushfires in Australia audience in United States is strongest.

Fig. 05

Top regions by affinity

Bushfires in Australia fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~3K1.29×
02California~200K1.25×
03Washington~30K1.13×
04Hawaii~5K1.13×
05Montana~4K1.13×
06Alaska~3K1.12×
07Oregon~10K1.10×
08Utah~10K1.10×
09Colorado~20K1.09×
10South Dakota~3K1.09×
11North Dakota~3K1.09×
12Washington, District of Columbia~4K1.08×
13New Hampshire~5K1.06×
14Idaho~6K1.05×
15Maine~4K1.05×
16Massachusetts~20K1.01×
17Rhode Island~4K1.01×
18Delaware~3K1.00×
19New Mexico~6K0.99×
20Connecticut~10K0.98×
21Virginia~30K0.97×
22Nebraska~5K0.97×
23West Virginia~5K0.97×
24Nevada~10K0.95×
25Iowa~9K0.95×
26Kansas~8K0.95×
27Mississippi~9K0.94×
28Oklahoma~10K0.92×
29Pennsylvania~30K0.91×
30Arizona~20K0.91×
31Missouri~20K0.91×
32Minnesota~10K0.91×
33Kentucky~10K0.91×
34Arkansas~8K0.91×
35New York~60K0.90×
36Illinois~30K0.90×
37Maryland~20K0.90×
38Wisconsin~20K0.90×
39Indiana~20K0.89×
40Georgia~30K0.88×
41Michigan~30K0.87×
42New Jersey~20K0.87×
43South Carolina~10K0.87×
44Louisiana~10K0.86×
45North Carolina~30K0.85×
46Alabama~10K0.84×
47Ohio~30K0.83×
48Tennessee~20K0.83×
49Florida~60K0.80×
50Texas~70K0.76×
Fig. 06

Affinity by region

Affinity by region — Bushfires in Australia, United States
0.76×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bushfires in Australia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bushfires in Australia audience
#·InterestCategoryAffinity×
01Endangered speciesPets & Animals31.27×
02ZooKids & Family5.74×
03Veterinary medicineBusiness & Career4.92×
04Nonprofit organizationPolitics & Society3.85×
05CNNMovies & TV3.45×
06EBayShopping3.10×
07VeganismFood & Beverages3.00×
08Health careBusiness & Career2.85×
09Country musicMusic & Radio2.85×
10EnergyHome & Garden2.85×
11Donald TrumpPolitics & Society2.82×
12PinterestInternet & Social Media2.82×
13ReligionBusiness & Career2.78×
14RecipesFood & Beverages2.76×
15WineFood & Beverages2.73×
16MedicineBusiness & Career2.71×
17XInternet & Social Media2.69×
18CoffeeFood & Beverages2.67×
19CookingFood & Beverages2.52×
20Alcoholic beveragesFood & Beverages2.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bushfires in Australia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bushfires in Australia audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM3.14×
SpiritualityBALANCE2.78×
Community OrientationOPEN2.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bushfires in Australia audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.33×
ExtroversionTHRILL0.54×
Quality AwarenessPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bushfires in Australia have in United States?

Bushfires in Australia has an estimated audience of 1,118,711 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bushfires in Australia fans?

39.1% of Bushfires in Australia fans are female, 60.9% are male, with an average age of 41.4 years.

03

Which brands do Bushfires in Australia fans like most?

Bushfires in Australia fans show strongest brand affinity for Endangered species (31.27×), Donald Trump (2.82×), and CNN (3.45×) over the country average.

04

Where do Bushfires in Australia fans live in United States?

Bushfires in Australia fans in United States are most concentrated in California (reach ~200K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Bushfires in Australia fans also like?

Beyond Bushfires in Australia itself, the audience over-indexes on Donald Trump (2.82×), CNN (3.45×), Nonprofit organization (3.85×), and Cooking (2.52×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bushfires in Australia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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