Rascasse Audience Intelligence

Point Defiance Zoo & Aquarium Audience in United States

A data profile of the people who buy, follow and care about Point Defiance Zoo & Aquarium in United States — modelled from more than twelve digital signal sources. Point Defiance Zoo & Aquarium has an estimated audience of 281,382 people in United States.

#29among Zoo in United States#6015among POI in United States#4185in Travel & Leisure

The average Point Defiance Zoo & Aquarium fan in United States is 41.6 years old, more female, and lives primarily in Washington.

The audience is concentrated in Washington, California, Oregon.

Top brand affinities include Aquarium of the Pacific, Dollywood, Shedd Aquarium, with strongest over-indexing on Aquarium of the Pacific (120.67× the country average).

Demographically, the Point Defiance Zoo & Aquarium audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Point Defiance Zoo & Aquarium fan in United States is more female, around 41.6 years old, with strong Patriotism tendencies and a notable affinity for Aquarium of the Pacific.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Point Defiance Zoo & Aquarium profile in United States.

Audience size
281K
in United States
Gender
71.4%♀
28.6% male
Age
41.6
average years
Country rank
#49934
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Point Defiance Zoo & Aquarium fans

71.4% are female, 28.6% are male, average age 41.6.

Fig. 02

Gender split

71.4%
Female
28.6%
Male
Demographic split for Point Defiance Zoo & Aquarium audience in United States
MetricValue
Female71.4%
Male28.6%
Average age41.6
Estimated audience size281,382
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Point Defiance Zoo & Aquarium audience in United States
Age bracketShare%
16-1912%
20-2919%
30-3923%
40-4922%
50+24%
Fig. 04

Worldwide distribution

70.1%

of the worldwide Point Defiance Zoo & Aquarium audience comes from United States.

Worldwide audience distribution share by country for Point Defiance Zoo & Aquarium
CountryShare
United States70.1%
India7.3%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Point Defiance Zoo & Aquarium audience in United States is strongest.

Fig. 05

Top regions by affinity

Point Defiance Zoo & Aquarium fans by region: top regions in United States
#RegionReachAffinity×
01Washington~200K41.96×
02Oregon~6K1.92×
03Idaho~1K1.05×
04Montana<1K0.88×
05Alaska<1K0.84×
06South Dakota<1K0.82×
07Vermont<1K0.82×
08Delaware<1K0.80×
09Maine<1K0.78×
10Rhode Island<1K0.78×
11North Dakota<1K0.78×
12Mississippi~2K0.77×
13West Virginia~1K0.77×
14New Hampshire<1K0.76×
15Arkansas~2K0.71×
16Nebraska<1K0.69×
17Louisiana~2K0.67×
18Alabama~3K0.66×
19Washington, District of Columbia<1K0.66×
20Connecticut~2K0.64×
21New Mexico<1K0.64×
22Hawaii<1K0.64×
23Iowa~1K0.62×
24Kentucky~2K0.61×
25South Carolina~2K0.59×
26Oklahoma~2K0.58×
27Kansas~1K0.58×
28Utah~1K0.55×
29Indiana~2K0.48×
30Maryland~2K0.48×
31Nevada~1K0.47×
32Tennessee~3K0.46×
33Missouri~2K0.46×
34New Jersey~3K0.45×
35Wisconsin~2K0.45×
36Minnesota~2K0.44×
37Massachusetts~2K0.42×
38Georgia~3K0.39×
39Michigan~3K0.37×
40Pennsylvania~3K0.36×
41North Carolina~3K0.36×
42Colorado~2K0.36×
43Ohio~3K0.35×
44Virginia~2K0.35×
45Arizona~2K0.35×
46Illinois~3K0.31×
47New York~4K0.24×
48Florida~4K0.23×
49California~6K0.21×
50Texas~5K0.19×
Fig. 06

Affinity by region

Affinity by region — Point Defiance Zoo & Aquarium, United States
0.19×1.00×41.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Point Defiance Zoo & Aquarium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Point Defiance Zoo & Aquarium audience
#·InterestCategoryAffinity×
01Aquarium of the PacificTravel & Leisure120.67×
02Shedd AquariumTravel & Leisure50.32×
03Soldier FieldSports47.43×
04DollywoodTravel & Leisure44.66×
05Sydney Opera HouseArts & Culture30.43×
06Lambeau FieldSports24.75×
07American Museum of Natural HistoryArts & Culture20.78×
08Christoph WaltzMovies & TV20.00×
09Science museumArts & Culture18.99×
10Seattle Sounders FCSports18.18×
11Natural history museumArts & Culture16.03×
12Cold Stone CreameryFood & Beverages13.93×
13Grand Teton National ParkTravel & Leisure12.91×
14SeaWorld San DiegoTravel & Leisure11.48×
15Universal Studios FloridaTravel & Leisure8.26×
16Seattle SeahawksSports4.27×
17ZooKids & Family3.92×
18FedExBusiness & Career3.40×
19Mortgage loansBusiness & Career2.52×
20PinterestInternet & Social Media1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Point Defiance Zoo & Aquarium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Point Defiance Zoo & Aquarium audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.94×
Community OrientationOPEN1.81×
Convenience OrientationPREMIUM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Point Defiance Zoo & Aquarium audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Design AffinityPREMIUM0.78×
DIY MentalityTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Point Defiance Zoo & Aquarium have in United States?

Point Defiance Zoo & Aquarium has an estimated audience of 281,382 people in United States, concentrated in Washington and California.

02

What is the gender split and age of Point Defiance Zoo & Aquarium fans?

71.4% of Point Defiance Zoo & Aquarium fans are female, 28.6% are male, with an average age of 41.6 years.

03

Which brands do Point Defiance Zoo & Aquarium fans like most?

Point Defiance Zoo & Aquarium fans show strongest brand affinity for Aquarium of the Pacific (120.67×), Dollywood (44.66×), and Shedd Aquarium (50.32×) over the country average.

04

Where do Point Defiance Zoo & Aquarium fans live in United States?

Point Defiance Zoo & Aquarium fans in United States are most concentrated in Washington (reach ~200K), California (reach ~6K), and Oregon (reach ~6K). These three regions account for the largest share of the active audience.

05

What other brands do Point Defiance Zoo & Aquarium fans also like?

Beyond Point Defiance Zoo & Aquarium itself, the audience over-indexes on Dollywood (44.66×), Shedd Aquarium (50.32×), Cold Stone Creamery (13.93×), and Christoph Waltz (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Point Defiance Zoo & Aquarium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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