Science museum Audience in United States

Science museum logo

Science museum has an estimated audience of 959,067 people in United States. 62.1% are female, 37.9% are male, average age 41.3. Top regions: California, Minnesota, Texas. Top brand affinities: Nguyễn Ngọc Ngạn, Sports Authority Field at Mile High, Castles N' Coasters, Budweiser Made in America Festival, Stephen Hawking.

The average Science museum fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Minnesota, Texas. Top brand affinities include Nguyễn Ngọc Ngạn, Sports Authority Field at Mile High, Castles N' Coasters, with strongest over-indexing on Nguyễn Ngọc Ngạn (1250× the country average). Demographically, the Science museum audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of Science museum fans

Demographic split for Science museum audience in United States
MetricValue
Female62.1%
Male37.9%
Average age41.3
Estimated audience size959,067

Audience persona

The typical Science museum fan in United States is more female, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Nguyễn Ngọc Ngạn.

Top regions in United States

Top regions ranked by reach for Science museum in United States
RegionReachAffinity
California116,7951.11×
Minnesota91,3366.65×
Texas83,8081.02×
Florida79,6971.23×
Oklahoma65,0266.11×
New York63,2011.18×
North Carolina44,5551.54×
Virginia43,9371.88×
Massachusetts40,0132.12×
Arizona33,1001.69×
Illinois31,0660.97×
Tennessee21,2131.1×
Pennsylvania18,9590.59×
Ohio18,3940.62×
Missouri17,2451.12×
Michigan16,4940.66×
Georgia16,3390.55×
New Jersey14,9240.61×
Colorado13,3840.89×
Kentucky13,3331.11×
Washington12,1120.63×
Connecticut12,0861.26×
Maryland11,0250.67×
Louisiana10,6650.86×
Indiana9,5440.54×
Wisconsin9,1040.63×
Mississippi8,5501.08×
Arkansas6,8540.87×
Alabama6,4780.48×
Oregon6,1220.56×
South Carolina6,0520.42×
Iowa4,1630.53×
New Hampshire3,9961.06×
Utah3,7070.43×
Kansas3,5740.47×
Nevada2,9070.31×
Washington, District of Columbia2,9051.01×
New Mexico2,8970.6×
North Dakota1,8560.94×
Maine1,7670.51×
Rhode Island1,7090.56×
Nebraska1,7080.36×
Vermont1,6811×
Idaho1,5350.32×
Hawaii1,3260.32×
West Virginia1,2060.27×
Delaware1,0520.4×
Montana1,0030.38×
South Dakota7280.33×
Alaska6740.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Science museum audience
BrandAffinityCategory
Nguyễn Ngọc Ngạn1250×Literature
Sports Authority Field at Mile High44.01×Sports
Castles N' Coasters33.57×
Budweiser Made in America Festival19.2×Music & Radio
Stephen Hawking7.02×Business & Career
Quicken Loans Arena43×Sports
StubHub Center30.1×
La Palma34.62×Travel & Leisure
Brain2.06×Health
Atlantic Ocean2.09×Travel & Leisure
Great Escape (amusement park)24.26×Travel & Leisure
Elbe Philharmonic Hall34.25×Travel & Leisure
Art museum2.35×Arts & Culture
Witch house (music genre)32.22×Music & Radio
California Academy of Sciences16.41×Business & Career
Exploratorium19.74×Arts & Culture
Funtown Splashtown USA25.04×
California Science Center15.24×Arts & Culture
M&T Bank Stadium28.75×Sports
Flatline2.08×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Science museum audience
TraitClusterScore
PatriotismCONSERVATISM2.49
Community OrientationOPEN1.91
TravellingTHRILL1.72
Risk AppetiteTHRILL1.52
Family OrientationCONSERVATISM1.48
Urban LifestyleOPEN1.43

Worldwide distribution

Worldwide audience distribution share by country for Science museum
CountryShare
United States31.8%
United Kingdom21.2%
Japan8.2%

See Science museum audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does Science museum have in United States?

Science museum has an estimated audience of 959,067 people in United States, concentrated in California and Minnesota.

What is the gender split and age of Science museum fans?

62.1% of Science museum fans are female, 37.9% are male, with an average age of 41.3 years.

Which brands do Science museum fans like most?

Science museum fans show strongest brand affinity for Nguyễn Ngọc Ngạn (1250×), Sports Authority Field at Mile High (44.01×), and Castles N' Coasters (33.57×) over the country average.

Where do Science museum fans live in United States?

Science museum fans in United States are most concentrated in California (reach 116,795), Minnesota (reach 91,336), and Texas (reach 83,808). These three regions account for the largest share of the active audience.

What other brands do Science museum fans also like?

Beyond Science museum itself, the audience over-indexes on Sports Authority Field at Mile High (44.01×), Castles N' Coasters (33.57×), Budweiser Made in America Festival (19.2×), and Stephen Hawking (7.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Science museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.