Rascasse Audience Intelligence

Science museum Audience in United States

A data profile of the people who buy, follow and care about Science museum in United States — modelled from more than twelve digital signal sources. Science museum has an estimated audience of 959,067 people in United States.

#28among Museum in United States#2216among POI in United States#245in Arts & Culture

The average Science museum fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Minnesota, Texas.

Top brand affinities include Nguyễn Ngọc Ngạn, Sports Authority Field at Mile High, Castles N' Coasters, with strongest over-indexing on Nguyễn Ngọc Ngạn (1250× the country average).

Demographically, the Science museum audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Science museum fan in United States is more female, around 41.3 years old, with strong Community Orientation tendencies and a notable affinity for Nguyễn Ngọc Ngạn.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Science museum profile in United States.

Audience size
959K
in United States
Gender
62.1%♀
37.9% male
Age
41.3
average years
Country rank
#24362
POI in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Science museum fans

62.1% are female, 37.9% are male, average age 41.3.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Science museum audience in United States
MetricValue
Female62.1%
Male37.9%
Average age41.3
Estimated audience size959,067
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Science museum audience in United States
Age bracketShare%
16-1916%
20-2917%
30-3921%
40-4922%
50+25%
Fig. 04

Worldwide distribution

31.8%

of the worldwide Science museum audience comes from United States.

Worldwide audience distribution share by country for Science museum
CountryShare
United States31.8%
United Kingdom21.2%
Japan8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Science museum audience in United States is strongest.

Fig. 05

Top regions by affinity

Science museum fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~80K5.99×
02Oklahoma~60K5.65×
03Wyoming~6K4.00×
04Massachusetts~40K1.90×
05Arizona~40K1.82×
06Virginia~40K1.79×
07North Carolina~40K1.40×
08Iowa~10K1.30×
09Connecticut~10K1.15×
10Florida~70K1.14×
11Mississippi~9K1.09×
12New York~60K1.08×
13Tennessee~20K1.07×
14New Hampshire~4K1.05×
15California~100K1.04×
16Kentucky~10K1.04×
17Vermont~2K1.03×
18Missouri~20K1.01×
19Washington, District of Columbia~3K0.96×
20Illinois~30K0.94×
21North Dakota~2K0.94×
22Texas~80K0.93×
23Arkansas~7K0.86×
24Colorado~10K0.84×
25Louisiana~10K0.84×
26Pennsylvania~20K0.72×
27Ohio~20K0.72×
28Delaware~2K0.66×
29Washington~10K0.65×
30Maryland~10K0.65×
31New Mexico~3K0.65×
32Michigan~20K0.64×
33Rhode Island~2K0.64×
34New Jersey~20K0.63×
35Wisconsin~9K0.61×
36Kansas~5K0.61×
37Maine~2K0.61×
38South Dakota~1K0.57×
39Oregon~6K0.56×
40Georgia~20K0.55×
41Montana~1K0.55×
42Indiana~9K0.53×
43Alabama~7K0.51×
44West Virginia~2K0.51×
45Nebraska~2K0.47×
46Hawaii~2K0.47×
47South Carolina~7K0.46×
48Idaho~2K0.46×
49Utah~4K0.44×
50Nevada~4K0.39×
Fig. 06

Affinity by region

Affinity by region — Science museum, United States
0.39×1.00×5.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Science museum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Science museum audience
#·InterestCategoryAffinity×
01Nguyễn Ngọc NgạnLiterature1250.00×
02Sports Authority Field at Mile HighSports44.01×
03Quicken Loans ArenaSports43.00×
04La PalmaTravel & Leisure34.62×
05Elbe Philharmonic HallTravel & Leisure34.25×
06Castles N' CoastersBrand33.57×
07Witch house (music genre)Music & Radio32.22×
08StubHub CenterPOI30.10×
09M&T Bank StadiumSports28.75×
10Funtown Splashtown USABrand25.04×
11Great Escape (amusement park)Travel & Leisure24.26×
12ExploratoriumArts & Culture19.74×
13Budweiser Made in America FestivalMusic & Radio19.20×
14California Academy of SciencesBusiness & Career16.41×
15Mariano'sFood & Beverages11.08×
16Stephen HawkingBusiness & Career7.02×
17Art museumArts & Culture2.35×
18Atlantic OceanTravel & Leisure2.09×
19BrainHealth2.06×
20Mitch McConnellPolitics & Society1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Science museum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Science museum audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.48×
IndividualismJOY1.36×
SpiritualityBALANCE1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Science museum audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.93×
Social Media UsageJOY1.02×
DIY MentalityTHRILL1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Science museum have in United States?

Science museum has an estimated audience of 959,067 people in United States, concentrated in California and Minnesota.

02

What is the gender split and age of Science museum fans?

62.1% of Science museum fans are female, 37.9% are male, with an average age of 41.3 years.

03

Which brands do Science museum fans like most?

Science museum fans show strongest brand affinity for Nguyễn Ngọc Ngạn (1250×), Sports Authority Field at Mile High (44.01×), and Castles N' Coasters (33.57×) over the country average.

04

Where do Science museum fans live in United States?

Science museum fans in United States are most concentrated in California (reach ~100K), Minnesota (reach ~80K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Science museum fans also like?

Beyond Science museum itself, the audience over-indexes on Sports Authority Field at Mile High (44.01×), Castles N' Coasters (33.57×), Budweiser Made in America Festival (19.2×), and Quicken Loans Arena (43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Museum audiences in United States

See Science museum audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Science museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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