Exploratorium Audience in United States

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Exploratorium has an estimated audience of 395,719 people in United States. 61.6% are female, 38.4% are male, average age 43.1. Top regions: California, Illinois, Texas. Top brand affinities: Stephen Hawking, Pau Gasol, Aquarium of the Pacific, Burning Man, Horoscope.

The average Exploratorium fan in United States is 43.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Illinois, Texas. Top brand affinities include Stephen Hawking, Pau Gasol, Aquarium of the Pacific, with strongest over-indexing on Stephen Hawking (21.9× the country average). Demographically, the Exploratorium audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of Exploratorium fans

Demographic split for Exploratorium audience in United States
MetricValue
Female61.6%
Male38.4%
Average age43.1
Estimated audience size395,719

Audience persona

The typical Exploratorium fan in United States is more female, around 43.1 years old, with strong Risk Appetite tendencies and a notable affinity for Stephen Hawking.

Top regions in United States

Top regions ranked by reach for Exploratorium in United States
RegionReachAffinity
California296,78921.11×
Illinois34,2792.6×
Texas17,4130.51×
New York13,5420.61×
Wisconsin12,3852.08×
Washington9,7771.23×
Florida8,7450.33×
Oregon7,3311.62×
Nevada7,2811.9×
Colorado6,8631.1×
Massachusetts4,9450.63×
Ohio4,5770.38×
Alabama4,5230.82×
Pennsylvania4,4920.34×
Kentucky4,2590.86×
Virginia4,2540.44×
Georgia4,0970.34×
Arizona3,9970.49×
North Carolina3,4890.29×
New Jersey3,4530.34×
Utah3,0060.85×
Michigan2,8660.28×
Hawaii2,5251.48×
Maryland2,3410.34×
Indiana2,2630.31×
Minnesota2,2540.4×
Missouri2,1460.34×
Tennessee1,9210.24×
Idaho1,8570.94×
Louisiana1,5130.3×
Connecticut1,3400.34×
Washington, District of Columbia1,1410.96×
Oklahoma1,1400.26×
New Mexico1,0760.54×
Iowa1,0740.33×
Kansas1,0600.34×
South Carolina1,0510.18×
Mississippi9990.31×
Arkansas9430.29×
Nebraska9360.47×
Montana6390.58×
Maine4820.34×
New Hampshire4780.31×
Rhode Island4100.33×
Alaska3220.38×
Vermont3030.44×
West Virginia2580.14×
South Dakota2100.23×
North Dakota2050.25×
Delaware1930.18×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Exploratorium audience
BrandAffinityCategory
Stephen Hawking21.9×Business & Career
Pau Gasol64.6×Sports
Aquarium of the Pacific77.24×Travel & Leisure
Burning Man18.86×Music & Radio
Horoscope11.4×Health
San Jose Sharks19.91×Sports
Christoph Waltz20×Movies & TV
Golden Gate Bridge21.68×Travel & Leisure
Neil deGrasse Tyson17.54×Movies & TV
SeaWorld San Diego17.38×Travel & Leisure
Shedd Aquarium36.95×Travel & Leisure
High School DxD20×Movies & TV
DreamWorks Animation21.82×Movies & TV
Kevin Love20×Sports
Pet insurance12.01×Pets & Animals
Day trading8.64×Business & Career
Planet Fitness2.83×Sports
Diaper bag4.69×Kids & Family
Tim Duncan20×Sports
Zach LaVine20×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Exploratorium audience
TraitClusterScore
Risk AppetiteTHRILL2.44
Early Adopter MentalityPOWER2.34
Luxury OrientationPREMIUM2.13
SustainabilityBALANCE2.01
Urban LifestyleOPEN1.75
TravellingTHRILL1.52

Worldwide distribution

Worldwide audience distribution share by country for Exploratorium
CountryShare
United States44.9%
Ireland41.5%
Japan2.1%

See Exploratorium audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does Exploratorium have in United States?

Exploratorium has an estimated audience of 395,719 people in United States, concentrated in California and Illinois.

What is the gender split and age of Exploratorium fans?

61.6% of Exploratorium fans are female, 38.4% are male, with an average age of 43.1 years.

Which brands do Exploratorium fans like most?

Exploratorium fans show strongest brand affinity for Stephen Hawking (21.9×), Pau Gasol (64.6×), and Aquarium of the Pacific (77.24×) over the country average.

Where do Exploratorium fans live in United States?

Exploratorium fans in United States are most concentrated in California (reach 296,789), Illinois (reach 34,279), and Texas (reach 17,413). These three regions account for the largest share of the active audience.

What other brands do Exploratorium fans also like?

Beyond Exploratorium itself, the audience over-indexes on Pau Gasol (64.6×), Aquarium of the Pacific (77.24×), Burning Man (18.86×), and Horoscope (11.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Exploratorium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.