Rascasse Audience Intelligence

Exploratorium Audience in United States

A data profile of the people who buy, follow and care about Exploratorium in United States — modelled from more than twelve digital signal sources. Exploratorium has an estimated audience of 395,719 people in United States.

#66among Museum in United States#4650among POI in United States#398in Arts & Culture

The average Exploratorium fan in United States is 43.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Illinois, Texas.

Top brand affinities include Stephen Hawking, Aquarium of the Pacific, Pau Gasol, with strongest over-indexing on Stephen Hawking (46.61× the country average).

Demographically, the Exploratorium audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Exploratorium fan in United States is more female, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Stephen Hawking.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Exploratorium profile in United States.

Audience size
396K
in United States
Gender
61.6%♀
38.4% male
Age
43.1
average years
Country rank
#41864
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Exploratorium fans

61.6% are female, 38.4% are male, average age 43.1.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Exploratorium audience in United States
MetricValue
Female61.6%
Male38.4%
Average age43.1
Estimated audience size395,719
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Exploratorium audience in United States
Age bracketShare%
16-1911%
20-2915%
30-3923%
40-4923%
50+28%
Fig. 04

Worldwide distribution

44.5%

of the worldwide Exploratorium audience comes from United States.

Worldwide audience distribution share by country for Exploratorium
CountryShare
United States44.5%
Ireland41.9%
Japan2.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Exploratorium audience in United States is strongest.

Fig. 05

Top regions by affinity

Exploratorium fans by region: top regions in United States
#RegionReachAffinity×
01California~300K22.26×
02Illinois~50K3.86×
03Wisconsin~10K2.11×
04Nevada~6K1.55×
05Oregon~6K1.36×
06Hawaii~2K1.27×
07Washington~9K1.09×
08Colorado~6K1.04×
09Alabama~5K0.91×
10Washington, District of Columbia~1K0.90×
11Idaho~2K0.87×
12Utah~3K0.81×
13Alaska<1K0.79×
14North Dakota<1K0.79×
15Vermont<1K0.79×
16South Dakota<1K0.78×
17Kentucky~4K0.76×
18Montana<1K0.76×
19West Virginia~1K0.75×
20Delaware<1K0.75×
21Rhode Island<1K0.70×
22Maine<1K0.68×
23New Mexico~1K0.67×
24New Hampshire~1K0.67×
25Nebraska~1K0.64×
26Massachusetts~5K0.62×
27Mississippi~2K0.61×
28Arkansas~2K0.58×
29Kansas~2K0.57×
30New York~10K0.55×
31Iowa~2K0.55×
32Arizona~4K0.53×
33Oklahoma~2K0.52×
34Louisiana~3K0.51×
35Connecticut~2K0.51×
36Minnesota~3K0.49×
37Texas~20K0.48×
38Virginia~4K0.46×
39Missouri~3K0.46×
40South Carolina~3K0.46×
41Maryland~3K0.45×
42Indiana~3K0.44×
43New Jersey~4K0.42×
44Ohio~5K0.41×
45Tennessee~3K0.41×
46Pennsylvania~5K0.39×
47Georgia~5K0.39×
48North Carolina~4K0.38×
49Michigan~4K0.37×
50Florida~9K0.34×
Fig. 06

Affinity by region

Affinity by region — Exploratorium, United States
0.34×1.00×22.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Exploratorium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Exploratorium audience
#·InterestCategoryAffinity×
01Aquarium of the PacificTravel & Leisure109.47×
02Pau GasolSports70.46×
03Shedd AquariumTravel & Leisure50.58×
04Stephen HawkingBusiness & Career46.61×
05Soldier FieldSports33.00×
06American Museum of Natural HistoryArts & Culture29.08×
07Golden Gate BridgeTravel & Leisure21.72×
08San Jose SharksSports20.72×
09Christoph WaltzMovies & TV20.00×
10Tim DuncanSports20.00×
11High School DxDMovies & TV20.00×
12Zach LaVineSports20.00×
13DreamWorks AnimationMovies & TV19.37×
14Neil deGrasse TysonMovies & TV16.59×
15Daft PunkMusic & Radio15.80×
16SeaWorld San DiegoTravel & Leisure12.76×
17Renewable energyBusiness & Career6.15×
18Sustainable energyHome & Garden5.30×
19Trader Joe'sShopping2.71×
20AirbnbTravel & Leisure2.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Exploratorium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Exploratorium audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.30×
SustainabilityBALANCE2.21×
Early Adopter MentalityPOWER2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Exploratorium audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.70×
Healthy LifestyleBALANCE0.90×
Pet OwnershipJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Exploratorium have in United States?

Exploratorium has an estimated audience of 395,719 people in United States, concentrated in California and Illinois.

02

What is the gender split and age of Exploratorium fans?

61.6% of Exploratorium fans are female, 38.4% are male, with an average age of 43.1 years.

03

Which brands do Exploratorium fans like most?

Exploratorium fans show strongest brand affinity for Stephen Hawking (46.61×), Aquarium of the Pacific (109.47×), and Pau Gasol (70.46×) over the country average.

04

Where do Exploratorium fans live in United States?

Exploratorium fans in United States are most concentrated in California (reach ~300K), Illinois (reach ~50K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Exploratorium fans also like?

Beyond Exploratorium itself, the audience over-indexes on Aquarium of the Pacific (109.47×), Pau Gasol (70.46×), San Jose Sharks (20.72×), and Shedd Aquarium (50.58×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Museum audiences in United States

See Exploratorium audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Exploratorium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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