Rascasse Audience Intelligence

Natural history museum Audience in United States

A data profile of the people who buy, follow and care about Natural history museum in United States — modelled from more than twelve digital signal sources. Natural history museum has an estimated audience of 1,271,830 people in United States.

#18among Museum in United States#1704among POI in United States#195in Arts & Culture

The average Natural history museum fan in United States is 45.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Ohio.

Top brand affinities include Jane Goodall, Animal Kingdom (film), Sports Authority Field at Mile High, with strongest over-indexing on Jane Goodall (14.8× the country average).

Demographically, the Natural history museum audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Natural history museum fan in United States is more female, around 45.7 years old, with strong Community Orientation tendencies and a notable affinity for Jane Goodall.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Natural history museum profile in United States.

Audience size
1.3M
in United States
Gender
58.3%♀
41.7% male
Age
45.7
average years
Country rank
#20012
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Natural history museum fans

58.3% are female, 41.7% are male, average age 45.7.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Natural history museum audience in United States
MetricValue
Female58.3%
Male41.7%
Average age45.7
Estimated audience size1,271,830
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Natural history museum audience in United States
Age bracketShare%
16-199%
20-2913%
30-3917%
40-4922%
50+38%
Fig. 04

Worldwide distribution

28.0%

of the worldwide Natural history museum audience comes from United States.

Worldwide audience distribution share by country for Natural history museum
CountryShare
United States28.0%
United Kingdom21.1%
China7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Natural history museum audience in United States is strongest.

Fig. 05

Top regions by affinity

Natural history museum fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K8.57×
02New Mexico~30K4.65×
03New York~300K3.53×
04California~500K3.52×
05Utah~30K2.50×
06Ohio~80K1.95×
07Virginia~40K1.36×
08New Jersey~40K1.26×
09Maryland~30K1.24×
10Nevada~10K1.06×
11West Virginia~6K1.06×
12Arizona~30K1.02×
13Massachusetts~20K0.89×
14Pennsylvania~40K0.85×
15Connecticut~10K0.84×
16Vermont~2K0.75×
17Colorado~10K0.74×
18Rhode Island~3K0.72×
19Delaware~2K0.71×
20Maine~3K0.70×
21Oregon~10K0.68×
22Washington~20K0.65×
23Montana~2K0.65×
24Alaska~2K0.64×
25Kansas~6K0.63×
26Idaho~4K0.60×
27Michigan~20K0.59×
28New Hampshire~3K0.59×
29Hawaii~3K0.56×
30North Dakota~1K0.55×
31South Dakota~2K0.53×
32North Carolina~20K0.52×
33Texas~50K0.49×
34Iowa~5K0.49×
35Florida~40K0.47×
36Georgia~20K0.44×
37Tennessee~10K0.44×
38Kentucky~7K0.44×
39Nebraska~3K0.44×
40Oklahoma~6K0.43×
41Illinois~20K0.42×
42Missouri~9K0.42×
43Minnesota~8K0.42×
44South Carolina~8K0.41×
45Mississippi~4K0.41×
46Alabama~7K0.40×
47Arkansas~4K0.40×
48Wisconsin~8K0.39×
49Louisiana~6K0.36×
50Indiana~8K0.35×
Fig. 06

Affinity by region

Affinity by region — Natural history museum, United States
0.35×1.00×8.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Natural history museum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Natural history museum audience
#·InterestCategoryAffinity×
01Sports Authority Field at Mile HighSports34.30×
02Quicken Loans ArenaSports33.71×
03National Museum of Natural HistoryArts & Culture31.11×
04Castles N' CoastersBrand26.04×
05California Academy of SciencesBusiness & Career18.78×
06Animal Kingdom (film)Movies & TV18.04×
07Budweiser Made in America FestivalMusic & Radio15.17×
08Jane GoodallPets & Animals14.80×
09Steve IrwinMovies & TV11.75×
10Night at the MuseumMovies & TV11.13×
11Straight TalkTechnology & Electronics5.99×
12Ace HardwareHome & Garden2.34×
13WalgreensShopping2.32×
14Nordstrom rackFashion & Accessoires2.18×
15Mitch McConnellPolitics & Society2.16×
16JesusPolitics & Society2.02×
17EarthTravel & Leisure1.81×
18Hobby LobbyHome & Garden1.79×
19Chick-fil-AFood & Beverages1.72×
20HistoryLiterature1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Natural history museum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Natural history museum audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.68×
TraditionCONSERVATISM1.48×
Convenience OrientationPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Natural history museum audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Pet OwnershipJOY0.97×
Social Media UsageJOY1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Natural history museum have in United States?

Natural history museum has an estimated audience of 1,271,830 people in United States, concentrated in California and New York.

02

What is the gender split and age of Natural history museum fans?

58.3% of Natural history museum fans are female, 41.7% are male, with an average age of 45.7 years.

03

Which brands do Natural history museum fans like most?

Natural history museum fans show strongest brand affinity for Jane Goodall (14.8×), Animal Kingdom (film) (18.04×), and Sports Authority Field at Mile High (34.3×) over the country average.

04

Where do Natural history museum fans live in United States?

Natural history museum fans in United States are most concentrated in California (reach ~500K), New York (reach ~300K), and Ohio (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Natural history museum fans also like?

Beyond Natural history museum itself, the audience over-indexes on Animal Kingdom (film) (18.04×), Sports Authority Field at Mile High (34.3×), Steve Irwin (11.75×), and National Museum of Natural History (31.11×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Museum audiences in United States

See Natural history museum audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Natural history museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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