Natural history museum Audience in United States

Natural history museum logo

Natural history museum has an estimated audience of 1,271,830 people in United States. 58.3% are female, 41.7% are male, average age 45.7. Top regions: California, New York, Ohio. Top brand affinities: Animal Kingdom (film), Jane Goodall, Sports Authority Field at Mile High, Steve Irwin, National Museum of Natural History.

The average Natural history museum fan in United States is 45.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Ohio. Top brand affinities include Animal Kingdom (film), Jane Goodall, Sports Authority Field at Mile High, with strongest over-indexing on Animal Kingdom (film) (18.04× the country average). Demographically, the Natural history museum audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of Natural history museum fans

Demographic split for Natural history museum audience in United States
MetricValue
Female58.3%
Male41.7%
Average age45.7
Estimated audience size1,271,830

Audience persona

The typical Natural history museum fan in United States is more female, around 45.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Animal Kingdom (film).

Top regions in United States

Top regions ranked by reach for Natural history museum in United States
RegionReachAffinity
California535,5223.83×
New York278,6043.92×
Ohio78,3252×
Texas55,4270.51×
Virginia43,8551.42×
Florida43,3300.5×
New Jersey43,0961.33×
Pennsylvania36,9490.86×
Washington, District of Columbia32,7828.58×
Utah30,5292.68×
New Mexico30,1484.73×
Maryland27,5131.26×
Arizona24,3160.94×
Massachusetts21,3650.85×
Michigan19,0450.57×
North Carolina18,8850.49×
Illinois17,5800.41×
Washington16,6150.65×
Georgia16,3800.42×
Colorado14,7580.74×
Nevada13,5371.1×
Connecticut11,2430.88×
Tennessee10,2420.4×
Oregon9,9230.68×
Missouri7,9610.39×
Indiana7,1910.31×
South Carolina6,8770.36×
Wisconsin6,7070.35×
Minnesota6,7060.37×
Kentucky6,0360.38×
Kansas6,0150.6×
Alabama5,8950.33×
Oklahoma4,9300.35×
Louisiana4,4860.27×
Iowa4,4570.43×
Idaho3,4020.53×
Arkansas3,0040.29×
Mississippi3,0010.29×
Maine2,7900.61×
Rhode Island2,6950.67×
West Virginia2,4040.41×
New Hampshire2,3750.47×
Hawaii2,3540.43×
Delaware2,2600.64×
Nebraska2,0680.32×
Montana1,9100.54×
Vermont1,3290.6×
Alaska1,1670.43×
Wyoming8420.45×
South Dakota7020.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Natural history museum audience
BrandAffinityCategory
Animal Kingdom (film)18.04×Movies & TV
Jane Goodall14.8×Pets & Animals
Sports Authority Field at Mile High34.3×Sports
Steve Irwin11.75×Movies & TV
National Museum of Natural History31.11×Arts & Culture
Walgreens2.32×Shopping
Straight Talk5.99×Technology & Electronics
Night at the Museum11.13×Movies & TV
Castles N' Coasters26.04×
Budweiser Made in America Festival15.17×Music & Radio
Jesus2.02×Politics & Society
Craigslist1.97×Shopping
Hobby Lobby1.79×Home & Garden
Nordstrom rack2.18×Fashion & Accessoires
California Academy of Sciences18.78×Business & Career
History1.53×Literature
Earth1.81×Travel & Leisure
Ace Hardware2.34×Home & Garden
Chick-fil-A1.72×Food & Beverages
Learning1.52×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Natural history museum audience
TraitClusterScore
Luxury OrientationPREMIUM1.98
SustainabilityBALANCE1.94
Risk AppetiteTHRILL1.93
TravellingTHRILL1.9
Urban LifestyleOPEN1.83
MindfulnessBALANCE1.81

Worldwide distribution

Worldwide audience distribution share by country for Natural history museum
CountryShare
United States28.1%
United Kingdom21.1%
China7.3%

See Natural history museum audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does Natural history museum have in United States?

Natural history museum has an estimated audience of 1,271,830 people in United States, concentrated in California and New York.

What is the gender split and age of Natural history museum fans?

58.3% of Natural history museum fans are female, 41.7% are male, with an average age of 45.7 years.

Which brands do Natural history museum fans like most?

Natural history museum fans show strongest brand affinity for Animal Kingdom (film) (18.04×), Jane Goodall (14.8×), and Sports Authority Field at Mile High (34.3×) over the country average.

Where do Natural history museum fans live in United States?

Natural history museum fans in United States are most concentrated in California (reach 535,522), New York (reach 278,604), and Ohio (reach 78,325). These three regions account for the largest share of the active audience.

What other brands do Natural history museum fans also like?

Beyond Natural history museum itself, the audience over-indexes on Jane Goodall (14.8×), Sports Authority Field at Mile High (34.3×), Steve Irwin (11.75×), and National Museum of Natural History (31.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Natural history museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.