Rascasse Audience Intelligence

National Museum of Natural History Audience in United States

A data profile of the people who buy, follow and care about National Museum of Natural History in United States — modelled from more than twelve digital signal sources. National Museum of Natural History has an estimated audience of 430,384 people in United States.

#57among Museum in United States#4352among POI in United States#372in Arts & Culture

The average National Museum of Natural History fan in United States is 45.8 years old, balanced, and lives primarily in Washington, District of Columbia.

The audience is concentrated in Washington, District of Columbia, Virginia, Maryland.

Top brand affinities include Jane Goodall, Stephen Hawking, Aquarium of the Pacific, with strongest over-indexing on Jane Goodall (47.91× the country average).

Demographically, the National Museum of Natural History audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National Museum of Natural History fan in United States is balanced, around 45.8 years old, with strong Family Orientation tendencies and a notable affinity for Jane Goodall.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Museum of Natural History profile in United States.

Audience size
430K
in United States
Gender
54.6%♀
45.4% male
Age
45.8
average years
Country rank
#39908
POI in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National Museum of Natural History fans

54.6% are female, 45.4% are male, average age 45.8.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for National Museum of Natural History audience in United States
MetricValue
Female54.6%
Male45.4%
Average age45.8
Estimated audience size430,384
Fig. 03

Age distribution

Ø 45.8
average years
Age distribution of the National Museum of Natural History audience in United States
Age bracketShare%
16-196%
20-2914%
30-3921%
40-4926%
50+34%
Fig. 04

Worldwide distribution

46.0%

of the worldwide National Museum of Natural History audience comes from United States.

Worldwide audience distribution share by country for National Museum of Natural History
CountryShare
United States46.0%
France10.8%
Japan9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Museum of Natural History audience in United States is strongest.

Fig. 05

Top regions by affinity

National Museum of Natural History fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K33.67×
02Maryland~30K3.45×
03Virginia~30K2.60×
04Delaware<1K0.81×
05New York~20K0.75×
06Alaska<1K0.72×
07South Dakota<1K0.69×
08North Dakota<1K0.69×
09Vermont<1K0.67×
10Montana<1K0.65×
11New Jersey~7K0.61×
12West Virginia~1K0.61×
13Rhode Island<1K0.57×
14Hawaii<1K0.54×
15Maine<1K0.54×
16Mississippi~2K0.53×
17Idaho~1K0.53×
18New Hampshire<1K0.53×
19Nebraska~1K0.52×
20New Mexico~1K0.50×
21Pennsylvania~7K0.48×
22Arkansas~2K0.48×
23Connecticut~2K0.44×
24Kansas~1K0.44×
25Iowa~2K0.43×
26Oklahoma~2K0.41×
27Massachusetts~3K0.40×
28Nevada~2K0.39×
29Utah~2K0.39×
30North Carolina~5K0.38×
31Louisiana~2K0.38×
32Kentucky~2K0.37×
33South Carolina~2K0.36×
34Alabama~2K0.36×
35Oregon~2K0.35×
36Tennessee~3K0.32×
37Missouri~2K0.32×
38Wisconsin~2K0.32×
39Minnesota~2K0.31×
40Washington~3K0.30×
41Indiana~2K0.30×
42Colorado~2K0.30×
43Georgia~4K0.29×
44Arizona~3K0.29×
45Florida~8K0.27×
46Ohio~4K0.27×
47Michigan~3K0.26×
48Illinois~3K0.23×
49California~9K0.20×
50Texas~7K0.18×
Fig. 06

Affinity by region

Affinity by region — National Museum of Natural History, United States
0.18×1.00×33.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Museum of Natural History audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Museum of Natural History audience
#·InterestCategoryAffinity×
01Aquarium of the PacificTravel & Leisure77.92×
02Jane GoodallPets & Animals47.91×
03Shedd AquariumTravel & Leisure39.25×
04Soldier FieldSports33.65×
05Natural history museumArts & Culture31.11×
06American Museum of Natural HistoryArts & Culture28.50×
07Stephen HawkingBusiness & Career28.27×
08Sydney Opera HouseArts & Culture21.38×
09The Lego MovieMovies & TV20.38×
10Christoph WaltzMovies & TV19.30×
11Lego NinjagoKids & Family18.67×
12Lambeau FieldSports17.80×
13DollywoodTravel & Leisure15.03×
14SeaWorld San DiegoTravel & Leisure10.73×
15Ripley's Believe It or Not!Movies & TV10.71×
16Universal Studios FloridaTravel & Leisure8.11×
17Sustainable energyHome & Garden5.36×
18Renewable energyBusiness & Career4.33×
19FedExBusiness & Career2.91×
20Trader Joe'sShopping2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Museum of Natural History audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National Museum of Natural History audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.06×
PatriotismCONSERVATISM1.93×
SustainabilityBALANCE1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National Museum of Natural History audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Healthy LifestyleBALANCE0.81×
Pet OwnershipJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National Museum of Natural History have in United States?

National Museum of Natural History has an estimated audience of 430,384 people in United States, concentrated in Washington, District of Columbia and Virginia.

02

What is the gender split and age of National Museum of Natural History fans?

54.6% of National Museum of Natural History fans are female, 45.4% are male, with an average age of 45.8 years.

03

Which brands do National Museum of Natural History fans like most?

National Museum of Natural History fans show strongest brand affinity for Jane Goodall (47.91×), Stephen Hawking (28.27×), and Aquarium of the Pacific (77.92×) over the country average.

04

Where do National Museum of Natural History fans live in United States?

National Museum of Natural History fans in United States are most concentrated in Washington, District of Columbia (reach ~40K), Virginia (reach ~30K), and Maryland (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do National Museum of Natural History fans also like?

Beyond National Museum of Natural History itself, the audience over-indexes on Stephen Hawking (28.27×), Aquarium of the Pacific (77.92×), American Museum of Natural History (28.5×), and Natural history museum (31.11×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for National Museum of Natural History. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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