National Museum of Natural History Audience in United States

National Museum of Natural History logo

National Museum of Natural History has an estimated audience of 430,384 people in United States. 54.6% are female, 45.4% are male, average age 45.8. Top regions: Washington, District of Columbia, Virginia, Maryland. Top brand affinities: Kevin Harrington (entrepreneur), Building envelope, Nebraska Cornhuskers football, Elsword, Eden Lake.

The average National Museum of Natural History fan in United States is 45.8 years old, balanced, and lives primarily in Washington, District of Columbia. The audience is concentrated in Washington, District of Columbia, Virginia, Maryland. Top brand affinities include Kevin Harrington (entrepreneur), Building envelope, Nebraska Cornhuskers football, with strongest over-indexing on Kevin Harrington (entrepreneur) (66.73× the country average). Demographically, the National Museum of Natural History audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of National Museum of Natural History fans

Demographic split for National Museum of Natural History audience in United States
MetricValue
Female54.6%
Male45.4%
Average age45.8
Estimated audience size430,384

Audience persona

The typical National Museum of Natural History fan in United States is balanced, around 45.8 years old, with strong Family Orientation tendencies and a notable affinity for Kevin Harrington (entrepreneur).

Top regions in United States

Top regions ranked by reach for National Museum of Natural History in United States
RegionReachAffinity
Washington, District of Columbia40,36931.21×
Virginia30,2652.89×
Maryland28,7673.89×
New York22,5510.94×
California9,4880.2×
Florida8,6050.3×
New Jersey7,9600.73×
Pennsylvania7,8020.54×
Texas5,8300.16×
North Carolina5,0420.39×
Georgia3,6660.28×
Massachusetts3,6430.43×
Ohio2,8400.21×
Illinois2,6390.18×
Tennessee2,2200.26×
Washington2,1780.25×
Michigan1,9750.18×
South Carolina1,8920.29×
Arizona1,8020.21×
Connecticut1,7660.41×
Indiana1,3300.17×
Alabama1,3100.22×
Colorado1,2570.19×
Minnesota1,1510.19×
Kentucky1,0960.2×
Wisconsin1,0830.17×
Louisiana1,0650.19×
Missouri1,0610.15×
Utah1,0490.27×
Delaware1,0090.85×
West Virginia9480.47×
Oregon8590.17×
Oklahoma7360.15×
Kansas6410.19×
Nevada5780.14×
Iowa5530.16×
New Hampshire5380.32×
Arkansas5040.14×
Mississippi4900.14×
Rhode Island4830.35×
Maine4600.3×
New Mexico4500.21×
Hawaii4030.22×
Idaho3740.17×
Nebraska3410.16×
Vermont2220.29×
Montana1860.16×
Alaska1850.2×
North Dakota1790.2×
South Dakota1690.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Museum of Natural History audience
BrandAffinityCategory
Kevin Harrington (entrepreneur)66.73×Business & Career
Building envelope17.24×Home & Garden
Nebraska Cornhuskers football5.05×Sports
Elsword22.5×Games
Eden Lake10.91×Movies & TV
Dog breed1.52×Pets & Animals
Kamen Rider Kuuga34.8×Movies & TV
Steampunk5.23×Fashion & Accessoires
Home staging4.64×Home & Garden
Justice2.34×Politics & Society
Natural rubber1.55×Cars & Mobility
UK garage4.05×Music & Radio
Hibachi5.47×Food & Beverages
Jonathan Davis6.36×Music & Radio
3D printing1.67×Technology & Electronics
Solo climbing4.22×Sports
Historic site2.49×Arts & Culture
Corona (band)2.98×Music & Radio
WESH 2 News2.57×Movies & TV
Urban horticulture1.72×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Museum of Natural History audience
TraitClusterScore
Family OrientationCONSERVATISM2.21
Community OrientationOPEN2.02
TravellingTHRILL1.87
PatriotismCONSERVATISM1.68
Urban LifestyleOPEN1.5
SustainabilityBALANCE1.49

Worldwide distribution

Worldwide audience distribution share by country for National Museum of Natural History
CountryShare
United States46.0%
France10.8%
Japan9.0%

See National Museum of Natural History audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does National Museum of Natural History have in United States?

National Museum of Natural History has an estimated audience of 430,384 people in United States, concentrated in Washington, District of Columbia and Virginia.

What is the gender split and age of National Museum of Natural History fans?

54.6% of National Museum of Natural History fans are female, 45.4% are male, with an average age of 45.8 years.

Which brands do National Museum of Natural History fans like most?

National Museum of Natural History fans show strongest brand affinity for Kevin Harrington (entrepreneur) (66.73×), Building envelope (17.24×), and Nebraska Cornhuskers football (5.05×) over the country average.

Where do National Museum of Natural History fans live in United States?

National Museum of Natural History fans in United States are most concentrated in Washington, District of Columbia (reach 40,369), Virginia (reach 30,265), and Maryland (reach 28,767). These three regions account for the largest share of the active audience.

What other brands do National Museum of Natural History fans also like?

Beyond National Museum of Natural History itself, the audience over-indexes on Building envelope (17.24×), Nebraska Cornhuskers football (5.05×), Elsword (22.5×), and Eden Lake (10.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Museum of Natural History. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.