National Museum of Natural History Audience in United States

National Museum of Natural History has an estimated audience of 430,384 people in United States. 54.6% are female, 45.4% are male, average age 45.8. Top regions: Washington, District of Columbia, Virginia, Maryland. Top brand affinities: Jane Goodall, Stephen Hawking, Aquarium of the Pacific, Christoph Waltz, Kia Sportage.

The average National Museum of Natural History fan in United States is 45.8 years old, balanced, and lives primarily in Washington, District of Columbia. The audience is concentrated in Washington, District of Columbia, Virginia, Maryland. Top brand affinities include Jane Goodall, Stephen Hawking, Aquarium of the Pacific, with strongest over-indexing on Jane Goodall (19.1× the country average). Demographically, the National Museum of Natural History audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of National Museum of Natural History fans

Demographic split for National Museum of Natural History audience in United States
MetricValue
Female54.6%
Male45.4%
Average age45.8
Estimated audience size430,384

Audience persona

The typical National Museum of Natural History fan in United States is balanced, around 45.8 years old, with strong Family Orientation tendencies and a notable affinity for Jane Goodall.

Top regions in United States

Top regions ranked by reach for National Museum of Natural History in United States
RegionReachAffinity
Washington, District of Columbia40,36931.21×
Virginia30,2652.89×
Maryland28,7673.89×
New York22,5510.94×
California9,4880.2×
Florida8,6050.3×
New Jersey7,9600.73×
Pennsylvania7,8020.54×
Texas5,8300.16×
North Carolina5,0420.39×
Georgia3,6660.28×
Massachusetts3,6430.43×
Ohio2,8400.21×
Illinois2,6390.18×
Tennessee2,2200.26×
Washington2,1780.25×
Michigan1,9750.18×
South Carolina1,8920.29×
Arizona1,8020.21×
Connecticut1,7660.41×
Indiana1,3300.17×
Alabama1,3100.22×
Colorado1,2570.19×
Minnesota1,1510.19×
Kentucky1,0960.2×
Wisconsin1,0830.17×
Louisiana1,0650.19×
Missouri1,0610.15×
Utah1,0490.27×
Delaware1,0090.85×
West Virginia9480.47×
Oregon8590.17×
Oklahoma7360.15×
Kansas6410.19×
Nevada5780.14×
Iowa5530.16×
New Hampshire5380.32×
Arkansas5040.14×
Mississippi4900.14×
Rhode Island4830.35×
Maine4600.3×
New Mexico4500.21×
Hawaii4030.22×
Idaho3740.17×
Nebraska3410.16×
Vermont2220.29×
Montana1860.16×
Alaska1850.2×
North Dakota1790.2×
South Dakota1690.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Museum of Natural History audience
BrandAffinityCategory
Jane Goodall19.1×Pets & Animals
Stephen Hawking14.84×Business & Career
Aquarium of the Pacific66.73×Travel & Leisure
Christoph Waltz20×Movies & TV
Kia Sportage22.5×Cars & Mobility
The Lego Movie23.28×Movies & TV
Shedd Aquarium34.8×Travel & Leisure
SeaWorld San Diego14.01×Travel & Leisure
Dollywood16.08×Travel & Leisure
Jeff Goldblum9.51×Movies & TV
Honda HR-V15.83×Cars & Mobility
Sydney Opera House21.43×Arts & Culture
Family car6.31×Cars & Mobility
Universal Studios Florida8.86×Travel & Leisure
Hobby Lobby2.29×Home & Garden
Lego Batman15.53×Kids & Family
Škoda Superb35.96×Cars & Mobility
Nature1.74×Home & Garden
Museum2.92×Arts & Culture
PSV Eindhoven20×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Museum of Natural History audience
TraitClusterScore
Family OrientationCONSERVATISM2.21
Community OrientationOPEN2.02
TravellingTHRILL1.87
PatriotismCONSERVATISM1.68
Urban LifestyleOPEN1.5
SustainabilityBALANCE1.49

Worldwide distribution

Worldwide audience distribution share by country for National Museum of Natural History
CountryShare
United States46.0%
France10.8%
Japan9.0%

See National Museum of Natural History audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does National Museum of Natural History have in United States?

National Museum of Natural History has an estimated audience of 430,384 people in United States, concentrated in Washington, District of Columbia and Virginia.

What is the gender split and age of National Museum of Natural History fans?

54.6% of National Museum of Natural History fans are female, 45.4% are male, with an average age of 45.8 years.

Which brands do National Museum of Natural History fans like most?

National Museum of Natural History fans show strongest brand affinity for Jane Goodall (19.1×), Stephen Hawking (14.84×), and Aquarium of the Pacific (66.73×) over the country average.

Where do National Museum of Natural History fans live in United States?

National Museum of Natural History fans in United States are most concentrated in Washington, District of Columbia (reach 40,369), Virginia (reach 30,265), and Maryland (reach 28,767). These three regions account for the largest share of the active audience.

What other brands do National Museum of Natural History fans also like?

Beyond National Museum of Natural History itself, the audience over-indexes on Stephen Hawking (14.84×), Aquarium of the Pacific (66.73×), Christoph Waltz (20×), and Kia Sportage (22.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Museum of Natural History. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.