Carowinds Audience in United States

Carowinds has an estimated audience of 523,344 people in United States. 65.6% are female, 34.4% are male, average age 38.1. Top regions: North Carolina, South Carolina, Georgia. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Dollywood, Microblogging, Singer-songwriter.

The average Carowinds fan in United States is 38.1 years old, more female, and lives primarily in North Carolina. The audience is concentrated in North Carolina, South Carolina, Georgia. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Dollywood, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Carowinds audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

Demographics of Carowinds fans

Demographic split for Carowinds audience in United States
MetricValue
Female65.6%
Male34.4%
Average age38.1
Estimated audience size523,344

Audience persona

The typical Carowinds fan in United States is more female, around 38.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Carowinds in United States
RegionReachAffinity
North Carolina310,55619.72×
South Carolina134,89617.13×
Georgia24,7661.54×
Virginia18,7541.47×
Florida14,8450.42×
Tennessee11,5901.1×
Ohio8,5600.53×
New York6,2890.22×
Pennsylvania5,5010.31×
Texas5,1720.11×
California5,0460.09×
West Virginia5,0332.07×
Michigan3,1590.23×
Maryland3,0290.34×
New Jersey2,6120.2×
Illinois2,5250.14×
Kentucky2,5040.38×
Alabama2,4140.33×
Indiana2,3640.25×
Massachusetts1,6430.16×
Arizona1,3300.12×
Louisiana1,2350.18×
Missouri1,2150.14×
Connecticut1,0250.2×
Washington1,0090.1×
Colorado9810.12×
Minnesota9560.13×
Mississippi9330.22×
Wisconsin8360.11×
Oklahoma5970.1×
Washington, District of Columbia5770.37×
Arkansas5770.13×
Utah5530.12×
Nevada5250.1×
Iowa5220.12×
Oregon5180.09×
Kansas4550.11×
New Hampshire4340.21×
Maine3950.21×
Delaware3900.27×
Rhode Island2720.16×
Nebraska2270.09×
Idaho2180.08×
Hawaii2050.09×
New Mexico1980.08×
Alaska1560.14×
Vermont1500.16×
Montana1210.08×
North Dakota890.08×
South Dakota830.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Carowinds audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Dollywood35.76×Travel & Leisure
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Horoscope9.71×Health
Cold Stone Creamery12.11×Food & Beverages
WBTV20.44×Movies & TV
Prepackaged meal14.12×Food & Beverages
Luxury Travel10.51×Travel & Leisure
Blended whiskey10.22×Food & Beverages
Bank of America3.17×Business & Career
Lambeau Field25.35×Sports
Aquarium of the Pacific43.16×Travel & Leisure
Charles, Prince of Wales18.87×Politics & Society
WSOC-TV22.47×Movies & TV
Method Man14.5×Music & Radio
Boston Marathon10.36×Sports
Pet insurance11.18×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Carowinds audience
TraitClusterScore
Luxury OrientationPREMIUM2.66
Risk AppetiteTHRILL1.79
Family OrientationCONSERVATISM1.55
ExtroversionTHRILL1.23
Career OrientationPOWER1.13
Early Adopter MentalityPOWER1.1

Worldwide distribution

Worldwide audience distribution share by country for Carowinds
CountryShare
United States68.2%
Japan4.9%
United Kingdom4.3%

See Carowinds audiences in other countries

More Theme park audiences in United States

Frequently asked questions

How many fans does Carowinds have in United States?

Carowinds has an estimated audience of 523,344 people in United States, concentrated in North Carolina and South Carolina.

What is the gender split and age of Carowinds fans?

65.6% of Carowinds fans are female, 34.4% are male, with an average age of 38.1 years.

Which brands do Carowinds fans like most?

Carowinds fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Dollywood (35.76×) over the country average.

Where do Carowinds fans live in United States?

Carowinds fans in United States are most concentrated in North Carolina (reach 310,556), South Carolina (reach 134,896), and Georgia (reach 24,766). These three regions account for the largest share of the active audience.

What other brands do Carowinds fans also like?

Beyond Carowinds itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Dollywood (35.76×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Carowinds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.