Rascasse Audience Intelligence

Carowinds Audience in United States

A data profile of the people who buy, follow and care about Carowinds in United States — modelled from more than twelve digital signal sources. Carowinds has an estimated audience of 523,344 people in United States.

#31among Theme park in United States#3701among POI in United States#2848in Travel & Leisure

The average Carowinds fan in United States is 38.1 years old, more female, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, South Carolina, Georgia.

Top brand affinities include Dollywood, Cold Stone Creamery, Soldier Field, with strongest over-indexing on Dollywood (35.69× the country average).

Demographically, the Carowinds audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Carowinds fan in United States is more female, around 38.1 years old, with strong Family Orientation tendencies and a notable affinity for Dollywood.

Category: Travel & Leisure · Type: POI · Subtype: Theme park

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carowinds profile in United States.

Audience size
523K
in United States
Gender
65.6%♀
34.4% male
Age
38.1
average years
Country rank
#35665
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carowinds fans

65.6% are female, 34.4% are male, average age 38.1.

Fig. 02

Gender split

65.6%
Female
34.4%
Male
Demographic split for Carowinds audience in United States
MetricValue
Female65.6%
Male34.4%
Average age38.1
Estimated audience size523,344
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Carowinds audience in United States
Age bracketShare%
16-1920%
20-2921%
30-3923%
40-4922%
50+14%
Fig. 04

Worldwide distribution

68.2%

of the worldwide Carowinds audience comes from United States.

Worldwide audience distribution share by country for Carowinds
CountryShare
United States68.2%
Japan4.9%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carowinds audience in United States is strongest.

Fig. 05

Top regions by affinity

Carowinds fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~300K20.17×
02South Carolina~100K17.46×
03West Virginia~5K1.97×
04Georgia~20K1.47×
05Virginia~20K1.35×
06Tennessee~10K1.03×
07Wyoming<1K0.61×
08Ohio~9K0.54×
09South Dakota<1K0.53×
10North Dakota<1K0.52×
11Alaska<1K0.47×
12Montana<1K0.46×
13Washington, District of Columbia<1K0.41×
14Florida~10K0.40×
15Kentucky~3K0.40×
16Delaware<1K0.38×
17Hawaii<1K0.36×
18Idaho<1K0.35×
19Maryland~3K0.34×
20Alabama~3K0.34×
21Rhode Island<1K0.34×
22New Mexico<1K0.33×
23New Hampshire<1K0.33×
24Maine<1K0.33×
25Pennsylvania~5K0.31×
26Nebraska<1K0.31×
27Mississippi~1K0.30×
28Indiana~3K0.26×
29Arkansas~1K0.26×
30Kansas~1K0.25×
31Louisiana~2K0.24×
32Connecticut~1K0.24×
33Iowa~1K0.24×
34Michigan~3K0.23×
35Oklahoma~1K0.23×
36Utah~1K0.22×
37New York~6K0.21×
38New Jersey~3K0.21×
39Nevada~1K0.21×
40Oregon~1K0.20×
41Missouri~2K0.19×
42Massachusetts~2K0.18×
43Wisconsin~1K0.18×
44Minnesota~1K0.18×
45Colorado~1K0.17×
46Illinois~3K0.16×
47Arizona~2K0.16×
48Washington~2K0.15×
49Texas~5K0.12×
50California~6K0.10×
Fig. 06

Affinity by region

Affinity by region — Carowinds, United States
0.10×1.00×20.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carowinds audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carowinds audience
#·InterestCategoryAffinity×
01Aquarium of the PacificTravel & Leisure46.59×
02Soldier FieldSports37.41×
03DollywoodTravel & Leisure35.69×
04Lambeau FieldSports21.13×
05Wrigley FieldSports17.52×
06WSOC-TVMovies & TV17.22×
07WBTVMovies & TV13.85×
08Cold Stone CreameryFood & Beverages10.33×
09Toronto Blue JaysSports5.69×
10Charlotte HornetsSports4.41×
11Food LionShopping4.32×
12FedExBusiness & Career2.67×
13Bank of AmericaBusiness & Career2.36×
14Walt Disney WorldTravel & Leisure2.15×
15SubwayFood & Beverages2.06×
16Pizza HutFood & Beverages2.00×
17Mortgage loansBusiness & Career1.98×
18Wendy'sFood & Beverages1.95×
19McDonald'sFood & Beverages1.80×
20PinterestInternet & Social Media1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carowinds audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carowinds audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.94×
PatriotismCONSERVATISM1.74×
Convenience OrientationPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carowinds audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
Luxury OrientationPREMIUM0.78×
Sports ActivityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Carowinds have in United States?

Carowinds has an estimated audience of 523,344 people in United States, concentrated in North Carolina and South Carolina.

02

What is the gender split and age of Carowinds fans?

65.6% of Carowinds fans are female, 34.4% are male, with an average age of 38.1 years.

03

Which brands do Carowinds fans like most?

Carowinds fans show strongest brand affinity for Dollywood (35.69×), Cold Stone Creamery (10.33×), and Soldier Field (37.41×) over the country average.

04

Where do Carowinds fans live in United States?

Carowinds fans in United States are most concentrated in North Carolina (reach ~300K), South Carolina (reach ~100K), and Georgia (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Carowinds fans also like?

Beyond Carowinds itself, the audience over-indexes on Cold Stone Creamery (10.33×), Soldier Field (37.41×), Aquarium of the Pacific (46.59×), and Lambeau Field (21.13×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Carowinds. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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