Indianapolis Zoo Audience in United States

Indianapolis Zoo logo

Indianapolis Zoo has an estimated audience of 313,267 people in United States. 70.4% are female, 29.6% are male, average age 40.7. Top regions: Indiana, Illinois, Ohio. Top brand affinities: Home equity, Building envelope, Kevin Harrington (entrepreneur), Dog breed, Finding Your Roots.

The average Indianapolis Zoo fan in United States is 40.7 years old, more female, and lives primarily in Indiana. The audience is concentrated in Indiana, Illinois, Ohio. Top brand affinities include Home equity, Building envelope, Kevin Harrington (entrepreneur), with strongest over-indexing on Home equity (20× the country average). Demographically, the Indianapolis Zoo audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

Demographics of Indianapolis Zoo fans

Demographic split for Indianapolis Zoo audience in United States
MetricValue
Female70.4%
Male29.6%
Average age40.7
Estimated audience size313,267

Audience persona

The typical Indianapolis Zoo fan in United States is more female, around 40.7 years old, with strong Community Orientation tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Indianapolis Zoo in United States
RegionReachAffinity
Indiana218,58038.19×
Illinois19,0001.82×
Ohio13,1771.37×
Michigan10,2031.25×
Kentucky9,5372.43×
Tennessee2,5820.41×
Florida2,4030.11×
Wisconsin2,0880.44×
Texas1,9800.07×
Missouri1,7700.35×
California1,7540.05×
Pennsylvania1,5490.15×
New York1,5130.09×
Iowa1,3500.52×
North Carolina1,1290.12×
Virginia1,0710.14×
Georgia1,0600.11×
Minnesota6560.15×
Alabama5910.14×
South Carolina5410.11×
Colorado5170.1×
West Virginia4830.33×
New Jersey4740.06×
Washington4430.07×
Arizona4000.06×
Maryland3880.07×
Massachusetts3840.06×
Oklahoma3760.11×
Arkansas3710.14×
Kansas3450.14×
Louisiana3260.08×
Mississippi2850.11×
Connecticut2440.08×
Oregon2040.06×
Nevada1880.06×
Nebraska1850.12×
Utah1770.06×
Idaho1310.08×
Maine1280.11×
New Hampshire1140.09×
New Mexico1060.07×
Washington, District of Columbia1010.11×
North Dakota970.15×
South Dakota800.11×
Montana780.09×
Rhode Island690.07×
Alaska610.09×
Hawaii540.04×
Delaware530.06×
Vermont500.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indianapolis Zoo audience
BrandAffinityCategory
Home equity20×Home & Garden
Building envelope20×Home & Garden
Kevin Harrington (entrepreneur)52.03×Business & Career
Dog breed1.62×Pets & Animals
Finding Your Roots13.16×Movies & TV
Ridder, Kazakhstan49.72×Travel & Leisure
Jax Teller18.36×Movies & TV
Bank account2×Business & Career
Justice2.31×Politics & Society
Nebraska Cornhuskers football2.74×Sports
Sinister (band)13.23×Music & Radio
3D printing1.71×Technology & Electronics
JDSU1.84×Business & Career
Charlamagne Tha God5.29×Movies & TV
Kendra Scott1.62×Fashion & Accessoires
Keeper (password manager)3.45×Technology & Electronics
Home staging2.68×Home & Garden
Corona (band)2.81×Music & Radio
Jeep Wagoneer2.75×Cars & Mobility
Urban horticulture1.67×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indianapolis Zoo audience
TraitClusterScore
Community OrientationOPEN1.47
ExtroversionTHRILL1.44
Family OrientationCONSERVATISM1.37
Early Adopter MentalityPOWER1.3
SustainabilityBALANCE1.17
Healthy LifestyleBALANCE1.17

Worldwide distribution

Worldwide audience distribution share by country for Indianapolis Zoo
CountryShare
United States93.4%
India2.3%
United Kingdom2.2%

See Indianapolis Zoo audiences in other countries

More Zoo audiences in United States

Frequently asked questions

How many fans does Indianapolis Zoo have in United States?

Indianapolis Zoo has an estimated audience of 313,267 people in United States, concentrated in Indiana and Illinois.

What is the gender split and age of Indianapolis Zoo fans?

70.4% of Indianapolis Zoo fans are female, 29.6% are male, with an average age of 40.7 years.

Which brands do Indianapolis Zoo fans like most?

Indianapolis Zoo fans show strongest brand affinity for Home equity (20×), Building envelope (20×), and Kevin Harrington (entrepreneur) (52.03×) over the country average.

Where do Indianapolis Zoo fans live in United States?

Indianapolis Zoo fans in United States are most concentrated in Indiana (reach 218,580), Illinois (reach 19,000), and Ohio (reach 13,177). These three regions account for the largest share of the active audience.

What other brands do Indianapolis Zoo fans also like?

Beyond Indianapolis Zoo itself, the audience over-indexes on Building envelope (20×), Kevin Harrington (entrepreneur) (52.03×), Dog breed (1.62×), and Finding Your Roots (13.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indianapolis Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.