Rascasse Audience Intelligence

Indianapolis Zoo Audience in United States

A data profile of the people who buy, follow and care about Indianapolis Zoo in United States — modelled from more than twelve digital signal sources. Indianapolis Zoo has an estimated audience of 313,267 people in United States.

#28among Zoo in United States#5552among POI in United States#3930in Travel & Leisure

The average Indianapolis Zoo fan in United States is 40.7 years old, more female, and lives primarily in Indiana.

The audience is concentrated in Indiana, Illinois, Ohio.

Top brand affinities include Florida Lottery, Dollywood, Michigan Lottery, with strongest over-indexing on Florida Lottery (20× the country average).

Demographically, the Indianapolis Zoo audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indianapolis Zoo fan in United States is more female, around 40.7 years old, with strong Family Orientation tendencies and a notable affinity for Florida Lottery.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indianapolis Zoo profile in United States.

Audience size
313K
in United States
Gender
70.4%♀
29.6% male
Age
40.7
average years
Country rank
#47274
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Indianapolis Zoo fans

70.4% are female, 29.6% are male, average age 40.7.

Fig. 02

Gender split

70.4%
Female
29.6%
Male
Demographic split for Indianapolis Zoo audience in United States
MetricValue
Female70.4%
Male29.6%
Average age40.7
Estimated audience size313,267
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Indianapolis Zoo audience in United States
Age bracketShare%
16-1911%
20-2922%
30-3925%
40-4923%
50+19%
Fig. 04

Worldwide distribution

93.4%

of the worldwide Indianapolis Zoo audience comes from United States.

Worldwide audience distribution share by country for Indianapolis Zoo
CountryShare
United States93.4%
India2.3%
United Kingdom2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indianapolis Zoo audience in United States is strongest.

Fig. 05

Top regions by affinity

Indianapolis Zoo fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~200K39.89×
02Kentucky~8K2.09×
03Illinois~20K1.48×
04Ohio~10K1.16×
05Michigan~8K1.01×
06Alaska<1K0.72×
07Vermont<1K0.72×
08Delaware<1K0.68×
09Rhode Island<1K0.66×
10Hawaii<1K0.65×
11Montana<1K0.65×
12South Dakota<1K0.65×
13North Dakota<1K0.65×
14Idaho<1K0.56×
15New Mexico<1K0.56×
16New Hampshire<1K0.56×
17Maine<1K0.55×
18Iowa~1K0.52×
19West Virginia<1K0.50×
20Mississippi~1K0.47×
21Nebraska<1K0.46×
22Washington, District of Columbia<1K0.46×
23Wisconsin~2K0.44×
24Utah~1K0.44×
25Nevada~1K0.41×
26Arkansas~1K0.41×
27Louisiana~2K0.40×
28Tennessee~2K0.39×
29Connecticut~1K0.39×
30Missouri~2K0.38×
31Oregon~1K0.38×
32Kansas<1K0.38×
33Oklahoma~1K0.37×
34Alabama~1K0.31×
35Maryland~2K0.29×
36South Carolina~1K0.29×
37Arizona~2K0.28×
38Massachusetts~2K0.27×
39Minnesota~1K0.27×
40Washington~2K0.26×
41Colorado~1K0.26×
42New Jersey~2K0.24×
43Virginia~2K0.22×
44Pennsylvania~2K0.20×
45Georgia~2K0.20×
46North Carolina~2K0.20×
47Florida~3K0.15×
48New York~3K0.14×
49Texas~3K0.13×
50California~4K0.11×
Fig. 06

Affinity by region

Affinity by region — Indianapolis Zoo, United States
0.11×1.00×39.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indianapolis Zoo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indianapolis Zoo audience
#·InterestCategoryAffinity×
01Nebraska LotteryGames69.18×
02Aquarium of the PacificTravel & Leisure63.16×
03Soldier FieldSports49.72×
04EsriTechnology & Electronics48.67×
05DollywoodTravel & Leisure41.47×
06Lambeau FieldSports26.74×
07Wrigley FieldSports24.42×
08Sydney Opera HouseArts & Culture21.81×
09Florida LotteryGames20.00×
10Friendly'sFood & Beverages17.44×
11Will PoulterMovies & TV16.03×
12Taco John'sFood & Beverages15.45×
13Michigan LotteryGames14.72×
14Giant EagleShopping12.96×
15Cold Stone CreameryFood & Beverages12.79×
16Books-A-MillionLiterature12.00×
17Indiana PacersSports11.33×
18Winn-DixieShopping10.27×
19University of Notre DameBusiness & Career9.01×
20Duke EnergyHome & Garden6.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indianapolis Zoo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indianapolis Zoo audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.80×
Convenience OrientationPREMIUM1.70×
Community OrientationOPEN1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indianapolis Zoo audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.78×
Risk AppetiteTHRILL0.83×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Indianapolis Zoo have in United States?

Indianapolis Zoo has an estimated audience of 313,267 people in United States, concentrated in Indiana and Illinois.

02

What is the gender split and age of Indianapolis Zoo fans?

70.4% of Indianapolis Zoo fans are female, 29.6% are male, with an average age of 40.7 years.

03

Which brands do Indianapolis Zoo fans like most?

Indianapolis Zoo fans show strongest brand affinity for Florida Lottery (20×), Dollywood (41.47×), and Michigan Lottery (14.72×) over the country average.

04

Where do Indianapolis Zoo fans live in United States?

Indianapolis Zoo fans in United States are most concentrated in Indiana (reach ~200K), Illinois (reach ~20K), and Ohio (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Indianapolis Zoo fans also like?

Beyond Indianapolis Zoo itself, the audience over-indexes on Dollywood (41.47×), Michigan Lottery (14.72×), Nebraska Lottery (69.18×), and Soldier Field (49.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Zoo audiences in United States

See Indianapolis Zoo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Indianapolis Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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