Henry Doorly Zoo and Aquarium Audience in United States

Henry Doorly Zoo and Aquarium has an estimated audience of 341,890 people in United States. 76.2% are female, 23.8% are male, average age 38.1. Top regions: Nebraska, Iowa, Kansas. Top brand affinities: Florida Lottery, Michigan Lottery, Dollywood, Nebraska Cornhuskers football, Cold Stone Creamery.

The average Henry Doorly Zoo and Aquarium fan in United States is 38.1 years old, more female, and lives primarily in Nebraska. The audience is concentrated in Nebraska, Iowa, Kansas. Top brand affinities include Florida Lottery, Michigan Lottery, Dollywood, with strongest over-indexing on Florida Lottery (20× the country average). Demographically, the Henry Doorly Zoo and Aquarium audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

Demographics of Henry Doorly Zoo and Aquarium fans

Demographic split for Henry Doorly Zoo and Aquarium audience in United States
MetricValue
Female76.2%
Male23.8%
Average age38.1
Estimated audience size341,890

Audience persona

The typical Henry Doorly Zoo and Aquarium fan in United States is more female, around 38.1 years old, with strong Family Orientation tendencies and a notable affinity for Florida Lottery.

Top regions in United States

Top regions ranked by reach for Henry Doorly Zoo and Aquarium in United States
RegionReachAffinity
Nebraska39,65023.13×
Iowa22,4687.98×
Kansas9,5353.54×
Missouri9,3351.69×
Minnesota5,2341.07×
South Dakota4,7335.99×
Illinois3,2990.29×
Texas3,2640.11×
Colorado2,7370.51×
California2,4800.07×
Wisconsin1,9020.37×
Florida1,4960.06×
North Dakota1,1221.6×
Oklahoma1,1100.29×
Michigan1,0550.12×
New York1,0550.06×
Ohio9070.09×
Indiana8620.14×
Tennessee8140.12×
Washington8010.12×
Arkansas7900.28×
North Carolina7690.07×
Pennsylvania7580.07×
Arizona7500.11×
Virginia7020.08×
Georgia6470.06×
Utah5090.17×
Kentucky4880.11×
Wyoming4160.82×
Louisiana4100.09×
Massachusetts3920.06×
New Jersey3840.04×
Oregon3660.09×
Alabama3450.07×
South Carolina3320.06×
Maryland3180.05×
Nevada3080.09×
Idaho3070.18×
Mississippi2610.09×
Montana2540.27×
New Mexico2010.12×
Connecticut1820.05×
Hawaii1320.09×
West Virginia910.06×
Washington, District of Columbia870.08×
New Hampshire820.06×
Maine780.06×
Alaska750.1×
Rhode Island580.05×
Delaware510.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Henry Doorly Zoo and Aquarium audience
BrandAffinityCategory
Florida Lottery20×Games
Michigan Lottery19.93×Games
Dollywood35.88×Travel & Leisure
Nebraska Cornhuskers football18.16×Sports
Cold Stone Creamery13.28×Food & Beverages
Lambeau Field34.56×Sports
Aquarium of the Pacific56.84×Travel & Leisure
Beach volleyball11.74×Sports
Diaper bag5.63×Kids & Family
Planet Fitness3.12×Sports
Tropic Thunder13.11×Movies & TV
Sydney Opera House23.85×Arts & Culture
Wrigley Field22.6×Sports
SeaWorld San Diego12.55×Travel & Leisure
Nebraska Lottery27.86×Games
Dairy QueenFood & Beverages
Nebraska Basketball12.52×Sports
Emmy Rossum8.65×Movies & TV
Toyota Center30.27×Sports
PSV Eindhoven20×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Henry Doorly Zoo and Aquarium audience
TraitClusterScore
Family OrientationCONSERVATISM1.75
Community OrientationOPEN1.62
TravellingTHRILL1.4
ExtroversionTHRILL1.36
LGBTQ+ IdentityOPEN1.23
Healthy LifestyleBALANCE1.15

Worldwide distribution

Worldwide audience distribution share by country for Henry Doorly Zoo and Aquarium
CountryShare
United States79.2%
Japan7.2%
United Kingdom3.0%

See Henry Doorly Zoo and Aquarium audiences in other countries

More Zoo audiences in United States

Frequently asked questions

How many fans does Henry Doorly Zoo and Aquarium have in United States?

Henry Doorly Zoo and Aquarium has an estimated audience of 341,890 people in United States, concentrated in Nebraska and Iowa.

What is the gender split and age of Henry Doorly Zoo and Aquarium fans?

76.2% of Henry Doorly Zoo and Aquarium fans are female, 23.8% are male, with an average age of 38.1 years.

Which brands do Henry Doorly Zoo and Aquarium fans like most?

Henry Doorly Zoo and Aquarium fans show strongest brand affinity for Florida Lottery (20×), Michigan Lottery (19.93×), and Dollywood (35.88×) over the country average.

Where do Henry Doorly Zoo and Aquarium fans live in United States?

Henry Doorly Zoo and Aquarium fans in United States are most concentrated in Nebraska (reach 39,650), Iowa (reach 22,468), and Kansas (reach 9,535). These three regions account for the largest share of the active audience.

What other brands do Henry Doorly Zoo and Aquarium fans also like?

Beyond Henry Doorly Zoo and Aquarium itself, the audience over-indexes on Michigan Lottery (19.93×), Dollywood (35.88×), Nebraska Cornhuskers football (18.16×), and Cold Stone Creamery (13.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Henry Doorly Zoo and Aquarium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.