Rascasse Audience Intelligence

Henry Doorly Zoo and Aquarium Audience in United States

A data profile of the people who buy, follow and care about Henry Doorly Zoo and Aquarium in United States — modelled from more than twelve digital signal sources. Henry Doorly Zoo and Aquarium has an estimated audience of 341,890 people in United States.

#24among Zoo in United States#5175among POI in United States#3726in Travel & Leisure

The average Henry Doorly Zoo and Aquarium fan in United States is 38.1 years old, more female, and lives primarily in Nebraska.

The audience is concentrated in Nebraska, Iowa, Kansas.

Top brand affinities include Florida Lottery, Dollywood, Michigan Lottery, with strongest over-indexing on Florida Lottery (20× the country average).

Demographically, the Henry Doorly Zoo and Aquarium audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Henry Doorly Zoo and Aquarium fan in United States is more female, around 38.1 years old, with strong Family Orientation tendencies and a notable affinity for Florida Lottery.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Henry Doorly Zoo and Aquarium profile in United States.

Audience size
342K
in United States
Gender
76.2%♀
23.8% male
Age
38.1
average years
Country rank
#45162
POI in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Henry Doorly Zoo and Aquarium fans

76.2% are female, 23.8% are male, average age 38.1.

Fig. 02

Gender split

76.2%
Female
23.8%
Male
Demographic split for Henry Doorly Zoo and Aquarium audience in United States
MetricValue
Female76.2%
Male23.8%
Average age38.1
Estimated audience size341,890
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Henry Doorly Zoo and Aquarium audience in United States
Age bracketShare%
16-1918%
20-2922%
30-3924%
40-4920%
50+16%
Fig. 04

Worldwide distribution

79.0%

of the worldwide Henry Doorly Zoo and Aquarium audience comes from United States.

Worldwide audience distribution share by country for Henry Doorly Zoo and Aquarium
CountryShare
United States79.0%
Japan7.1%
United Kingdom3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Henry Doorly Zoo and Aquarium audience in United States is strongest.

Fig. 05

Top regions by affinity

Henry Doorly Zoo and Aquarium fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~40K25.43×
02Iowa~20K7.47×
03South Dakota~4K5.29×
04Kansas~8K2.97×
05North Dakota~1K1.49×
06Missouri~8K1.43×
07Minnesota~5K0.98×
08Wyoming<1K0.88×
09Vermont<1K0.56×
10Colorado~3K0.51×
11Alaska<1K0.47×
12Delaware<1K0.46×
13Rhode Island<1K0.45×
14Wisconsin~2K0.38×
15Maine<1K0.38×
16Montana<1K0.38×
17New Hampshire<1K0.36×
18Oklahoma~1K0.35×
19West Virginia<1K0.35×
20Arkansas<1K0.34×
21Hawaii<1K0.32×
22Idaho<1K0.29×
23Illinois~3K0.27×
24Mississippi<1K0.27×
25New Mexico<1K0.27×
26Connecticut<1K0.23×
27Utah<1K0.22×
28Louisiana<1K0.20×
29Kentucky<1K0.20×
30Nevada<1K0.20×
31Indiana~1K0.19×
32Alabama<1K0.19×
33Oregon<1K0.19×
34South Carolina<1K0.18×
35Tennessee~1K0.17×
36Maryland<1K0.16×
37Michigan~1K0.15×
38Arizona~1K0.15×
39Washington~1K0.15×
40Massachusetts<1K0.14×
41Ohio~1K0.13×
42New Jersey~1K0.13×
43Virginia~1K0.13×
44Texas~4K0.12×
45North Carolina~1K0.12×
46Georgia~1K0.12×
47Pennsylvania~1K0.11×
48Florida~2K0.09×
49New York~2K0.09×
50California~3K0.08×
Fig. 06

Affinity by region

Affinity by region — Henry Doorly Zoo and Aquarium, United States
0.08×1.00×25.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Henry Doorly Zoo and Aquarium audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Henry Doorly Zoo and Aquarium audience
#·InterestCategoryAffinity×
01Aquarium of the PacificTravel & Leisure69.43×
02Soldier FieldSports49.80×
03DollywoodTravel & Leisure42.32×
04Lambeau FieldSports30.49×
05Sydney Opera HouseArts & Culture28.13×
06Nebraska LotteryGames24.68×
07Wrigley FieldSports22.29×
08Florida LotteryGames20.00×
09Nebraska BasketballSports17.65×
10Michigan LotteryGames14.72×
11San Diego ZooTravel & Leisure14.07×
12Cold Stone CreameryFood & Beverages13.40×
13Nebraska Cornhuskers footballSports12.91×
14SeaWorld San DiegoTravel & Leisure11.36×
15Beach volleyballSports9.98×
16Emmy RossumMovies & TV8.60×
17Universal Studios FloridaTravel & Leisure7.97×
18Drew BarrymoreMovies & TV7.85×
19ZooKids & Family3.85×
20FedExBusiness & Career2.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Henry Doorly Zoo and Aquarium audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Henry Doorly Zoo and Aquarium audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.55×
Community OrientationOPEN1.93×
TravellingTHRILL1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Henry Doorly Zoo and Aquarium audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Design AffinityPREMIUM0.75×
Healthy LifestyleBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Henry Doorly Zoo and Aquarium have in United States?

Henry Doorly Zoo and Aquarium has an estimated audience of 341,890 people in United States, concentrated in Nebraska and Iowa.

02

What is the gender split and age of Henry Doorly Zoo and Aquarium fans?

76.2% of Henry Doorly Zoo and Aquarium fans are female, 23.8% are male, with an average age of 38.1 years.

03

Which brands do Henry Doorly Zoo and Aquarium fans like most?

Henry Doorly Zoo and Aquarium fans show strongest brand affinity for Florida Lottery (20×), Dollywood (42.32×), and Michigan Lottery (14.72×) over the country average.

04

Where do Henry Doorly Zoo and Aquarium fans live in United States?

Henry Doorly Zoo and Aquarium fans in United States are most concentrated in Nebraska (reach ~40K), Iowa (reach ~20K), and Kansas (reach ~8K). These three regions account for the largest share of the active audience.

05

What other brands do Henry Doorly Zoo and Aquarium fans also like?

Beyond Henry Doorly Zoo and Aquarium itself, the audience over-indexes on Dollywood (42.32×), Michigan Lottery (14.72×), Aquarium of the Pacific (69.43×), and Cold Stone Creamery (13.4×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Henry Doorly Zoo and Aquarium. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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