Rascasse Audience Intelligence

Palermo Audience in United States

A data profile of the people who buy, follow and care about Palermo in United States — modelled from more than twelve digital signal sources. Palermo has an estimated audience of 517,850 people in United States.

#452among City in United States#3736among POI in United States#2866in Travel & Leisure

The average Palermo fan in United States is 42.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Pennsylvania.

Top brand affinities include Didier Drogba, Malta, Pep Guardiola, with strongest over-indexing on Didier Drogba (174.33× the country average).

Demographically, the Palermo audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Travelling, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Palermo fan in United States is balanced, around 42.8 years old, with strong Travelling tendencies and a notable affinity for Didier Drogba.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Palermo profile in United States.

Audience size
518K
in United States
Gender
53.7%♀
46.3% male
Age
42.8
average years
Country rank
#35883
POI in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Palermo fans

53.7% are female, 46.3% are male, average age 42.8.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for Palermo audience in United States
MetricValue
Female53.7%
Male46.3%
Average age42.8
Estimated audience size517,850
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Palermo audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3917%
40-4923%
50+30%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Palermo audience comes from United States.

Worldwide audience distribution share by country for Palermo
CountryShare
Italy66.7%
Argentina5.4%
United States3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Palermo audience in United States is strongest.

Fig. 05

Top regions by affinity

Palermo fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~40K2.78×
02Wisconsin~20K2.51×
03Alaska~3K2.46×
04Pennsylvania~40K2.44×
05Maine~4K2.36×
06Illinois~40K2.29×
07New York~60K2.04×
08Washington, District of Columbia~3K1.73×
09Massachusetts~20K1.48×
10North Dakota~1K1.41×
11Virginia~20K1.40×
12Michigan~20K1.37×
13California~80K1.32×
14Washington~10K1.13×
15Connecticut~6K1.06×
16Kentucky~7K1.00×
17Kansas~4K1.00×
18Arizona~10K0.95×
19Louisiana~6K0.95×
20Arkansas~4K0.95×
21Vermont<1K0.93×
22Florida~30K0.92×
23Rhode Island~1K0.90×
24Oregon~5K0.85×
25Colorado~7K0.83×
26New Hampshire~2K0.79×
27North Carolina~10K0.78×
28Maryland~6K0.70×
29Hawaii~2K0.70×
30Iowa~3K0.68×
31Montana<1K0.68×
32Indiana~6K0.66×
33Minnesota~5K0.66×
34Delaware<1K0.66×
35Utah~3K0.65×
36Nebraska~2K0.65×
37Nevada~3K0.64×
38Idaho~2K0.64×
39Missouri~5K0.63×
40Georgia~10K0.60×
41South Dakota<1K0.60×
42Texas~30K0.59×
43South Carolina~5K0.58×
44New Mexico~1K0.56×
45Ohio~9K0.54×
46Tennessee~6K0.54×
47West Virginia~1K0.51×
48Oklahoma~3K0.46×
49Alabama~3K0.44×
50Mississippi~2K0.43×
Fig. 06

Affinity by region

Affinity by region — Palermo, United States
0.43×1.00×2.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Palermo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Palermo audience
#·InterestCategoryAffinity×
01Didier DrogbaSports174.33×
02AllsvenskanSports118.05×
03UEFA Super CupSports101.85×
04Bastian SchweinsteigerSports95.89×
05Romelu LukakuSports71.54×
06Sadio ManéSports71.21×
07Pep GuardiolaSports69.03×
08MaltaTravel & Leisure61.63×
09XaviSports55.81×
10Timo WernerSports52.76×
11Thiago SilvaSports44.54×
12RonaldinhoSports43.17×
13Antoine GriezmannSports41.06×
14Raheem SterlingSports37.92×
15Kevin De BruyneSports32.62×
16Ligue 1Sports20.00×
17Christian PulisicSports18.81×
18NeymarSports10.63×
19La LigaSports9.13×
20FIFA World CupSports7.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Palermo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Palermo audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.37×
IndulgenceJOY1.32×
Urban LifestyleOPEN1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Palermo audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.69×
Family OrientationCONSERVATISM0.72×
Pet OwnershipJOY0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Palermo have in United States?

Palermo has an estimated audience of 517,850 people in United States, concentrated in California and New York.

02

What is the gender split and age of Palermo fans?

53.7% of Palermo fans are female, 46.3% are male, with an average age of 42.8 years.

03

Which brands do Palermo fans like most?

Palermo fans show strongest brand affinity for Didier Drogba (174.33×), Malta (61.63×), and Pep Guardiola (69.03×) over the country average.

04

Where do Palermo fans live in United States?

Palermo fans in United States are most concentrated in California (reach ~80K), New York (reach ~60K), and Pennsylvania (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Palermo fans also like?

Beyond Palermo itself, the audience over-indexes on Malta (61.63×), Pep Guardiola (69.03×), FIFA World Cup (7.46×), and Ronaldinho (43.17×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Palermo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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