Palermo Audience in United States

Palermo logo

Palermo has an estimated audience of 517,850 people in United States. 53.7% are female, 46.3% are male, average age 42.8. Top regions: California, New York, Pennsylvania. Top brand affinities: Bully (2011 film), Hebe, The Journey (1959 film), Mackenzie Foy, Like Dandelion Dust.

The average Palermo fan in United States is 42.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Pennsylvania. Top brand affinities include Bully (2011 film), Hebe, The Journey (1959 film), with strongest over-indexing on Bully (2011 film) (39.41× the country average). Demographically, the Palermo audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Travelling, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Palermo fans

Demographic split for Palermo audience in United States
MetricValue
Female53.7%
Male46.3%
Average age42.8
Estimated audience size517,850

Audience persona

The typical Palermo fan in United States is balanced, around 42.8 years old, with strong Travelling tendencies and a notable affinity for Bully (2011 film).

Top regions in United States

Top regions ranked by reach for Palermo in United States
RegionReachAffinity
California77,5431.36×
New York56,2321.94×
Pennsylvania46,7682.68×
Illinois44,3562.57×
Florida34,5880.99×
New Jersey32,7052.48×
Texas28,0790.63×
Wisconsin20,7712.67×
Michigan19,8161.46×
Virginia18,5661.47×
Massachusetts16,3321.6×
Washington12,7021.22×
North Carolina12,6190.81×
Arizona11,0221.04×
Georgia10,0500.63×
Ohio8,7150.55×
Colorado7,1150.87×
Louisiana6,4970.97×
Maryland6,4400.72×
Indiana6,3990.68×
Connecticut5,9371.14×
Tennessee5,6590.54×
Oregon5,4590.92×
Missouri5,3340.64×
Minnesota5,1450.69×
Kentucky4,9160.76×
South Carolina4,5140.58×
Kansas4,2781.05×
Nevada3,2450.65×
Utah3,0530.66×
Alabama3,0240.42×
Washington, District of Columbia2,9561.9×
Iowa2,8890.68×
Alaska2,7962.52×
Maine2,4921.34×
Oklahoma2,2980.4×
Arkansas1,8000.42×
New Hampshire1,5870.78×
Nebraska1,5510.6×
Idaho1,5180.58×
Hawaii1,5160.68×
Rhode Island1,4330.87×
Mississippi1,3030.31×
New Mexico1,3020.5×
North Dakota8630.81×
Montana8430.59×
West Virginia8360.35×
Vermont8000.88×
Delaware7740.54×
South Dakota4760.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Palermo audience
BrandAffinityCategory
Bully (2011 film)39.41×Movies & TV
Hebe20×Home & Garden
The Journey (1959 film)49.26×Movies & TV
Mackenzie Foy20×Fashion & Accessoires
Like Dandelion Dust36.76×Movies & TV
Emperor Entertainment Group20×Business & Career
Carnival of Souls32.96×Movies & TV
Buying and Selling Real Estate10.06×Home & Garden
HeForShe77.58×Politics & Society
La Opinión8.66×News
Biblical inspiration10.43×Politics & Society
Stop Bullying20×Politics & Society
Nationality2.4×Politics & Society
Yoga Journal20×Sports
Pro-Ject4.32×Music & Radio
Home equity2.05×Home & Garden
Urban horticulture3.44×Home & Garden
Panama3.08×Travel & Leisure
Warning sign9.2×Cars & Mobility
JDSU2.24×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Palermo audience
TraitClusterScore
TravellingTHRILL1.5
Community OrientationOPEN1.33
Luxury OrientationPREMIUM1.33
Quality AwarenessPREMIUM1.32
Urban LifestyleOPEN1.29
IndulgenceJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Palermo
CountryShare
Italy66.8%
Argentina5.4%
United States3.5%

See Palermo audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Palermo have in United States?

Palermo has an estimated audience of 517,850 people in United States, concentrated in California and New York.

What is the gender split and age of Palermo fans?

53.7% of Palermo fans are female, 46.3% are male, with an average age of 42.8 years.

Which brands do Palermo fans like most?

Palermo fans show strongest brand affinity for Bully (2011 film) (39.41×), Hebe (20×), and The Journey (1959 film) (49.26×) over the country average.

Where do Palermo fans live in United States?

Palermo fans in United States are most concentrated in California (reach 77,543), New York (reach 56,232), and Pennsylvania (reach 46,768). These three regions account for the largest share of the active audience.

What other brands do Palermo fans also like?

Beyond Palermo itself, the audience over-indexes on Hebe (20×), The Journey (1959 film) (49.26×), Mackenzie Foy (20×), and Like Dandelion Dust (36.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Palermo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.