Palermo Audience in United States
Palermo has an estimated audience of 517,850 people in United States. 53.7% are female, 46.3% are male, average age 42.8. Top regions: California, New York, Pennsylvania. Top brand affinities: Pep Guardiola, Xavi, FIFA World Cup, Ronaldinho, UEFA Super Cup.
The average Palermo fan in United States is 42.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Pennsylvania. Top brand affinities include Pep Guardiola, Xavi, FIFA World Cup, with strongest over-indexing on Pep Guardiola (95.28× the country average). Demographically, the Palermo audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Travelling, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Palermo fans
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 42.8 |
| Estimated audience size | 517,850 |
Audience persona
The typical Palermo fan in United States is balanced, around 42.8 years old, with strong Travelling tendencies and a notable affinity for Pep Guardiola.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 77,543 | 1.36× |
| New York | 56,232 | 1.94× |
| Pennsylvania | 46,768 | 2.68× |
| Illinois | 44,356 | 2.57× |
| Florida | 34,588 | 0.99× |
| New Jersey | 32,705 | 2.48× |
| Texas | 28,079 | 0.63× |
| Wisconsin | 20,771 | 2.67× |
| Michigan | 19,816 | 1.46× |
| Virginia | 18,566 | 1.47× |
| Massachusetts | 16,332 | 1.6× |
| Washington | 12,702 | 1.22× |
| North Carolina | 12,619 | 0.81× |
| Arizona | 11,022 | 1.04× |
| Georgia | 10,050 | 0.63× |
| Ohio | 8,715 | 0.55× |
| Colorado | 7,115 | 0.87× |
| Louisiana | 6,497 | 0.97× |
| Maryland | 6,440 | 0.72× |
| Indiana | 6,399 | 0.68× |
| Connecticut | 5,937 | 1.14× |
| Tennessee | 5,659 | 0.54× |
| Oregon | 5,459 | 0.92× |
| Missouri | 5,334 | 0.64× |
| Minnesota | 5,145 | 0.69× |
| Kentucky | 4,916 | 0.76× |
| South Carolina | 4,514 | 0.58× |
| Kansas | 4,278 | 1.05× |
| Nevada | 3,245 | 0.65× |
| Utah | 3,053 | 0.66× |
| Alabama | 3,024 | 0.42× |
| Washington, District of Columbia | 2,956 | 1.9× |
| Iowa | 2,889 | 0.68× |
| Alaska | 2,796 | 2.52× |
| Maine | 2,492 | 1.34× |
| Oklahoma | 2,298 | 0.4× |
| Arkansas | 1,800 | 0.42× |
| New Hampshire | 1,587 | 0.78× |
| Nebraska | 1,551 | 0.6× |
| Idaho | 1,518 | 0.58× |
| Hawaii | 1,516 | 0.68× |
| Rhode Island | 1,433 | 0.87× |
| Mississippi | 1,303 | 0.31× |
| New Mexico | 1,302 | 0.5× |
| North Dakota | 863 | 0.81× |
| Montana | 843 | 0.59× |
| West Virginia | 836 | 0.35× |
| Vermont | 800 | 0.88× |
| Delaware | 774 | 0.54× |
| South Dakota | 476 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pep Guardiola | 95.28× | Sports |
| Xavi | 91.31× | Sports |
| FIFA World Cup | 8.44× | Sports |
| Ronaldinho | 49.09× | Sports |
| UEFA Super Cup | 107.33× | Sports |
| Kevin De Bruyne | 51.23× | Sports |
| Sadio Mané | 77.58× | Sports |
| Antoine Griezmann | 73.23× | Sports |
| Romelu Lukaku | 117.53× | Sports |
| Allsvenskan | 135.85× | Sports |
| Premier League | 10.43× | Sports |
| Thiago Silva | 68.05× | Sports |
| Malta | 29.31× | Travel & Leisure |
| Club León | 39.73× | Sports |
| Planet Fitness | 4.37× | Sports |
| Didier Drogba | 84.59× | Sports |
| La Liga | 9.88× | Sports |
| Timo Werner | 65.27× | Sports |
| Cristiano Ronaldo | 9.75× | Sports |
| Liga MX | 8.48× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.5 |
| Community Orientation | OPEN | 1.33 |
| Luxury Orientation | PREMIUM | 1.33 |
| Quality Awareness | PREMIUM | 1.32 |
| Urban Lifestyle | OPEN | 1.29 |
| Indulgence | JOY | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 66.8% |
| Argentina | 5.4% |
| United States | 3.5% |
See Palermo audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Palermo have in United States?
Palermo has an estimated audience of 517,850 people in United States, concentrated in California and New York.
What is the gender split and age of Palermo fans?
53.7% of Palermo fans are female, 46.3% are male, with an average age of 42.8 years.
Which brands do Palermo fans like most?
Palermo fans show strongest brand affinity for Pep Guardiola (95.28×), Xavi (91.31×), and FIFA World Cup (8.44×) over the country average.
Where do Palermo fans live in United States?
Palermo fans in United States are most concentrated in California (reach 77,543), New York (reach 56,232), and Pennsylvania (reach 46,768). These three regions account for the largest share of the active audience.
What other brands do Palermo fans also like?
Beyond Palermo itself, the audience over-indexes on Xavi (91.31×), FIFA World Cup (8.44×), Ronaldinho (49.09×), and UEFA Super Cup (107.33×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Palermo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.