A data profile of the people who buy, follow and care about NFL in Italy — modelled from more than twelve digital signal sources. NFL has an estimated audience of 3,711,429 people in Italy.
The average NFL fan in Italy is 32.2 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include Clothing, Games, Shoes, with strongest over-indexing on Clothing (1.52× the country average).
Demographically, the NFL audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Extroversion, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical NFL fan in Italy is more male, around 32.2 years old, with strong Extroversion tendencies and a notable affinity for Clothing.
The key figures that characterise the NFL profile in Italy.
33.2% are female, 66.8% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 33.2% |
| Male | 66.8% |
| Average age | 32.2 |
| Estimated audience size | 3,711,429 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 20% | |
| 30-39 | 15% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide NFL audience comes from Italy.
| Country | Share |
|---|---|
| United States | 60.1% |
| Canada | 4.3% |
| China | 3.2% |
Where the NFL audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~200K | 2.40× | |
| 02 | Lombardy | ~1M | 1.66× | |
| 03 | Veneto | ~400K | 1.48× | |
| 04 | Friuli-Venezia Giulia | ~100K | 1.46× | |
| 05 | Tuscany | ~300K | 1.41× | |
| 06 | Emilia-Romagna | ~400K | 1.35× | |
| 07 | Piedmont | ~300K | 1.27× | |
| 08 | Lazio | ~500K | 1.12× | |
| 09 | Liguria | ~100K | 0.97× | |
| 10 | Umbria | ~50K | 0.84× | |
| 11 | Aosta Valley | ~8K | 0.83× | |
| 12 | Marche | ~70K | 0.80× | |
| 13 | Campania | ~300K | 0.77× | |
| 14 | Abruzzo | ~60K | 0.73× | |
| 15 | Sicilia | ~200K | 0.66× | |
| 16 | Sardinia | ~70K | 0.66× | |
| 17 | Molise | ~10K | 0.58× | |
| 18 | Puglia | ~100K | 0.54× | |
| 19 | Basilicata | ~20K | 0.53× | |
| 20 | Calabria | ~60K | 0.52× |
The strongest cross-interests of the NFL audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | NBA Finals | Sports | 2.48× | ||
| 02 | Self-love | Health | 1.92× | ||
| 03 | Twitch | Games | 1.90× | ||
| 04 | Video hosting service | Technology & Electronics | 1.88× | ||
| 05 | Canada | Travel & Leisure | 1.86× | ||
| 06 | Manchester City F.C. | Sports | 1.80× | ||
| 07 | Shoes | Fashion & Accessoires | 1.76× | ||
| 08 | Alps | Travel & Leisure | 1.73× | ||
| 09 | TikTok | Internet & Social Media | 1.70× | ||
| 10 | Stranger Things | Movies & TV | 1.69× | ||
| 11 | Uomini e Donne | Movies & TV | 1.68× | ||
| 12 | Games | Games | 1.61× | ||
| 13 | Take-out | Food & Beverages | 1.59× | ||
| 14 | UEFA Europa League | Sports | 1.59× | ||
| 15 | Beverages | Food & Beverages | 1.58× | ||
| 16 | Harry Potter | Movies & TV | 1.56× | ||
| 17 | American football | Sports | 1.55× | ||
| 18 | Men's clothing | Fashion & Accessoires | 1.53× | ||
| 19 | Clothing | Fashion & Accessoires | 1.52× | ||
| 20 | Consumer electronics | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.29× | |
| Patriotism | CONSERVATISM | 1.26× | |
| Pet Ownership | JOY | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.78× | |
| Creativity | OPEN | 0.93× | |
| Luxury Orientation | PREMIUM | 0.96× |
NFL has an estimated audience of 3,711,429 people in Italy, concentrated in Lombardy and Lazio.
33.2% of NFL fans are female, 66.8% are male, with an average age of 32.2 years.
NFL fans show strongest brand affinity for Clothing (1.52×), Games (1.61×), and Shoes (1.76×) over the country average.
NFL fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~500K), and Veneto (reach ~400K). These three regions account for the largest share of the active audience.
Beyond NFL itself, the audience over-indexes on Games (1.61×), Shoes (1.76×), Consumer electronics (1.51×), and Beverages (1.58×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for NFL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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