Rascasse Audience Intelligence

WWE NXT Audience in United States

A data profile of the people who buy, follow and care about WWE NXT in United States — modelled from more than twelve digital signal sources. WWE NXT has an estimated audience of 2,441,675 people in United States.

#18among TV show in United States#653among Movie / TV Show / Series in United States#1083in Sports

The average WWE NXT fan in United States is 35.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include WWE Hall of Fame, WWE SmackDown, Vince McMahon, with strongest over-indexing on WWE Hall of Fame (15.51× the country average).

Demographically, the WWE NXT audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WWE NXT fan in United States is more male, around 35.1 years old, with strong Patriotism tendencies and a notable affinity for WWE Hall of Fame.

Category: Sports · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WWE NXT profile in United States.

Audience size
2.4M
in United States
Gender
24.1%♀
75.9% male
Age
35.1
average years
Country rank
#12120
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of WWE NXT viewers

24.1% are female, 75.9% are male, average age 35.1.

Fig. 02

Gender split

24.1%
Female
75.9%
Male
Demographic split for WWE NXT audience in United States
MetricValue
Female24.1%
Male75.9%
Average age35.1
Estimated audience size2,441,675
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the WWE NXT audience in United States
Age bracketShare%
16-1926%
20-2925%
30-3923%
40-4916%
50+11%
Fig. 04

Worldwide distribution

62.9%

of the worldwide WWE NXT audience comes from United States.

Worldwide audience distribution share by country for WWE NXT
CountryShare
United States62.9%
United Kingdom8.4%
Canada6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WWE NXT audience in United States is strongest.

Fig. 05

Top regions by affinity

WWE NXT fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~40K1.76×
02South Carolina~60K1.67×
03Alabama~60K1.67×
04Tennessee~80K1.65×
05Louisiana~50K1.56×
06Illinois~100K1.49×
07North Carolina~100K1.44×
08Kentucky~40K1.37×
09Pennsylvania~100K1.32×
10Hawaii~10K1.28×
11West Virginia~10K1.20×
12Ohio~90K1.18×
13New York~200K1.16×
14Missouri~40K1.14×
15Georgia~80K1.12×
16Connecticut~30K1.10×
17Rhode Island~9K1.10×
18Oregon~30K1.09×
19Florida~200K1.08×
20Texas~200K1.04×
21Michigan~70K1.03×
22Delaware~7K1.03×
23Wisconsin~40K1.01×
24North Dakota~5K1.01×
25Massachusetts~50K0.99×
26Arkansas~20K0.99×
27Indiana~40K0.97×
28Iowa~20K0.96×
29Oklahoma~30K0.95×
30New Jersey~60K0.94×
31South Dakota~5K0.94×
32Virginia~60K0.93×
33Maryland~40K0.93×
34New Mexico~10K0.91×
35New Hampshire~8K0.85×
36Maine~7K0.84×
37Nebraska~10K0.83×
38Vermont~4K0.83×
39Nevada~20K0.82×
40Kansas~20K0.82×
41California~200K0.81×
42Washington, District of Columbia~6K0.80×
43Montana~5K0.80×
44Alaska~4K0.80×
45Minnesota~30K0.73×
46Idaho~9K0.70×
47Arizona~30K0.59×
48Washington~30K0.57×
49Colorado~20K0.57×
50Utah~10K0.50×
Fig. 06

Affinity by region

Affinity by region — WWE NXT, United States
0.50×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WWE NXT audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WWE NXT audience
#·InterestCategoryAffinity×
01Vince McMahonSports23.45×
02Bray WyattSports20.00×
03Brock LesnarSports19.16×
04WWE SmackDownSports18.28×
05WrestleManiaSports17.63×
06CM PunkSports16.57×
07Shawn MichaelsSports16.38×
08Triple HSports16.10×
09Ric FlairSports15.87×
10WWE Hall of FameSports15.51×
11Roman ReignsSports14.38×
12WWE RawSports13.60×
13Randy OrtonSports13.27×
14Seth RollinsSports13.04×
15Jeff HardySports12.55×
16GrapplingSports7.70×
17John CenaSports6.65×
18Gina CaranoMovies & TV5.46×
19WWESports2.76×
20SupermanMovies & TV1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WWE NXT audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WWE NXT audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.68×
Early Adopter MentalityPOWER1.26×
Risk AppetiteTHRILL1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WWE NXT audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
Quality AwarenessPREMIUM0.72×
SustainabilityBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WWE NXT have in United States?

WWE NXT has an estimated audience of 2,441,675 people in United States, concentrated in Texas and California.

02

What is the gender split and age of WWE NXT viewers?

24.1% of WWE NXT fans are female, 75.9% are male, with an average age of 35.1 years.

03

Which brands do WWE NXT fans like most?

WWE NXT fans show strongest brand affinity for WWE Hall of Fame (15.51×), WWE SmackDown (18.28×), and Vince McMahon (23.45×) over the country average.

04

Where do WWE NXT fans live in United States?

WWE NXT fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do WWE NXT fans also like?

Beyond WWE NXT itself, the audience over-indexes on WWE SmackDown (18.28×), Vince McMahon (23.45×), WrestleMania (17.63×), and Brock Lesnar (19.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV show audiences in United States

See WWE NXT audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WWE NXT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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