Rascasse Audience Intelligence

Wrestling Audience in United States

A data profile of the people who buy, follow and care about Wrestling in United States — modelled from more than twelve digital signal sources. Wrestling has an estimated audience of 27,435,213 people in United States.

#16among Sport in United States#735among Topic in United States#61in Sports

The average Wrestling fan in United States is 35.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Grappling, Judo, Mixed martial arts, with strongest over-indexing on Grappling (6.24× the country average).

Demographically, the Wrestling audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wrestling fan in United States is more male, around 35.7 years old, with strong Patriotism tendencies and a notable affinity for Grappling.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wrestling profile in United States.

Audience size
27.4M
in United States
Gender
24.5%♀
75.5% male
Age
35.7
average years
Country rank
#1071
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wrestling fans

24.5% are female, 75.5% are male, average age 35.7.

Fig. 02

Gender split

24.5%
Female
75.5%
Male
Demographic split for Wrestling audience in United States
MetricValue
Female24.5%
Male75.5%
Average age35.7
Estimated audience size27,435,213
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Wrestling audience in United States
Age bracketShare%
16-1928%
20-2921%
30-3920%
40-4917%
50+14%
Fig. 04

Worldwide distribution

26.5%

of the worldwide Wrestling audience comes from United States.

Worldwide audience distribution share by country for Wrestling
CountryShare
United States26.5%
Japan5.1%
India5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wrestling audience in United States is strongest.

Fig. 05

Top regions by affinity

Wrestling fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~400K1.64×
02Nebraska~200K1.55×
03Pennsylvania~1M1.28×
04Kansas~300K1.27×
05South Dakota~80K1.21×
06North Dakota~70K1.18×
07New Jersey~800K1.17×
08West Virginia~200K1.17×
09Indiana~600K1.16×
10Wyoming~50K1.16×
11Oklahoma~400K1.15×
12Illinois~1M1.14×
13Missouri~500K1.10×
14Ohio~900K1.08×
15Alaska~60K1.07×
16Kentucky~400K1.05×
17Washington~600K1.04×
18Virginia~700K1.03×
19Idaho~100K1.02×
20North Carolina~800K1.01×
21Maryland~500K1.00×
22Wisconsin~400K1.00×
23Alabama~400K1.00×
24Delaware~80K1.00×
25New York~1.5M0.99×
26Georgia~800K0.99×
27California~3M0.98×
28South Carolina~400K0.97×
29Michigan~700K0.96×
30Montana~70K0.96×
31Arizona~500K0.95×
32Minnesota~400K0.95×
33Texas~2M0.92×
34Louisiana~300K0.92×
35Hawaii~100K0.92×
36Tennessee~500K0.90×
37Oregon~300K0.90×
38New Mexico~100K0.90×
39Utah~200K0.89×
40Florida~1.5M0.88×
41Arkansas~200K0.88×
42Nevada~200K0.84×
43Rhode Island~70K0.84×
44Colorado~400K0.83×
45Massachusetts~400K0.82×
46Mississippi~200K0.82×
47Connecticut~200K0.81×
48Maine~80K0.77×
49Washington, District of Columbia~60K0.77×
50New Hampshire~80K0.76×
Fig. 06

Affinity by region

Affinity by region — Wrestling, United States
0.76×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wrestling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wrestling audience
#·InterestCategoryAffinity×
01GrapplingSports6.24×
02AikidoSports5.76×
03JudoSports4.99×
04WWE SmackDownSports4.97×
05WrestleManiaSports4.91×
06Anthony JoshuaSports4.49×
07Broadcasting of sports eventsMovies & TV4.11×
08TaekwondoSports4.00×
09John CenaSports3.52×
10WWE Hall of FameSports3.36×
11BoxingSports2.78×
12Mixed martial artsSports2.44×
13WWESports2.21×
14Scooby-DooMovies & TV2.18×
15House musicMusic & Radio1.99×
16NBA playoffsSports1.96×
17ESPNMovies & TV1.91×
18Ultimate Fighting ChampionshipSports1.77×
19High schoolBusiness & Career1.75×
20Anime conventionLiterature1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wrestling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wrestling audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.76×
Risk AppetiteTHRILL1.21×
Early Adopter MentalityPOWER1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wrestling audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.73×
SustainabilityBALANCE0.76×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wrestling have in United States?

Wrestling has an estimated audience of 27,435,213 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wrestling fans?

24.5% of Wrestling fans are female, 75.5% are male, with an average age of 35.7 years.

03

Which brands do Wrestling fans like most?

Wrestling fans show strongest brand affinity for Grappling (6.24×), Judo (4.99×), and Mixed martial arts (2.44×) over the country average.

04

Where do Wrestling fans live in United States?

Wrestling fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2M), and Florida (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Wrestling fans also like?

Beyond Wrestling itself, the audience over-indexes on Judo (4.99×), Mixed martial arts (2.44×), Broadcasting of sports events (4.11×), and WWE SmackDown (4.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Wrestling audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wrestling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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