Wrestling Audience in United States

Wrestling has an estimated audience of 27,435,213 people in United States. 24.5% are female, 75.5% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Grappling, Kia Sportage, Houston Astros, Khabib Nurmagomedov, Judo.

The average Wrestling fan in United States is 35.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grappling, Kia Sportage, Houston Astros, with strongest over-indexing on Grappling (7.34× the country average). Demographically, the Wrestling audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Wrestling fans

Demographic split for Wrestling audience in United States
MetricValue
Female24.5%
Male75.5%
Average age35.7
Estimated audience size27,435,213

Audience persona

The typical Wrestling fan in United States is more male, around 35.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Grappling.

Top regions in United States

Top regions ranked by reach for Wrestling in United States
RegionReachAffinity
California3,198,3471.06×
Texas2,328,9070.99×
Florida1,816,8430.98×
New York1,695,0971.11×
Pennsylvania1,175,9801.27×
Illinois1,068,1431.17×
Ohio900,2511.07×
Georgia849,4851.01×
North Carolina846,6051.03×
New Jersey837,5011.2×
Virginia730,0261.09×
Michigan699,7430.98×
Washington593,8461.08×
Indiana591,7231.18×
Arizona562,9771.01×
Tennessee543,4210.99×
Maryland519,2511.1×
Missouri486,0811.1×
Massachusetts474,8220.88×
Alabama403,2081.05×
South Carolina403,0670.98×
Wisconsin391,6110.95×
Minnesota386,6810.98×
Colorado369,0760.85×
Kentucky363,2521.06×
Iowa356,8491.58×
Oklahoma341,0181.12×
Louisiana338,7300.96×
Oregon286,0410.91×
Kansas249,8301.16×
Nevada235,6040.89×
Connecticut230,3380.84×
Utah214,1470.87×
Arkansas198,9660.88×
Mississippi188,1760.83×
Nebraska179,3221.3×
West Virginia154,5861.21×
Idaho132,7190.96×
New Mexico124,3800.9×
Hawaii101,8130.86×
New Hampshire83,0040.77×
Maine75,5550.77×
Rhode Island71,6580.82×
Delaware69,4000.92×
Washington, District of Columbia67,9570.82×
South Dakota66,6131.05×
Montana63,0110.83×
Alaska60,1081.02×
North Dakota57,5291.02×
Wyoming39,8590.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wrestling audience
BrandAffinityCategory
Grappling7.34×Sports
Kia Sportage18×Cars & Mobility
Houston Astros7.1×Sports
Khabib Nurmagomedov18.52×Sports
Judo6.28×Sports
Scooby-Doo3.45×Movies & TV
Los Angeles Dodgers3.94×Sports
Anthony Joshua6.81×Sports
FC Bayern Munich3.63×Sports
NBA playoffs2.71×Sports
Honda HR-V12×Cars & Mobility
WWE Hall of Fame3.82×Sports
Mixed martial arts2.31×Sports
WWE SmackDown5.08×Sports
Broadcasting of sports events4.08×Movies & TV
Toyota Supra6.58×Cars & Mobility
Aikido7.12×Sports
Ultimate Fighting Championship2.1×Sports
YouTube Music2.37×Internet & Social Media
WWE2.22×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wrestling audience
TraitClusterScore
Early Adopter MentalityPOWER1.24
Risk AppetiteTHRILL1.15
LGBTQ+ IdentityOPEN1.13
Sports ActivityPOWER1.12
PatriotismCONSERVATISM1.09
ExtroversionTHRILL1.05

Worldwide distribution

Worldwide audience distribution share by country for Wrestling
CountryShare
United States26.5%
Japan5.1%
India5.1%

See Wrestling audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Wrestling have in United States?

Wrestling has an estimated audience of 27,435,213 people in United States, concentrated in California and Texas.

What is the gender split and age of Wrestling fans?

24.5% of Wrestling fans are female, 75.5% are male, with an average age of 35.7 years.

Which brands do Wrestling fans like most?

Wrestling fans show strongest brand affinity for Grappling (7.34×), Kia Sportage (18×), and Houston Astros (7.1×) over the country average.

Where do Wrestling fans live in United States?

Wrestling fans in United States are most concentrated in California (reach 3,198,347), Texas (reach 2,328,907), and Florida (reach 1,816,843). These three regions account for the largest share of the active audience.

What other brands do Wrestling fans also like?

Beyond Wrestling itself, the audience over-indexes on Kia Sportage (18×), Houston Astros (7.1×), Khabib Nurmagomedov (18.52×), and Judo (6.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wrestling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.