A data profile of the people who buy, follow and care about Wrestling in Brazil — modelled from more than twelve digital signal sources. Wrestling has an estimated audience of 4,565,115 people in Brazil.
Wrestling has an estimated audience of 4,565,115 people in Brazil. 34.7% are female, 65.3% are male, average age 37.6. Top brand affinities: Seleção Brasileira, Instagram, Rock music, Country music, Pop music.
Top brand affinities include Seleção Brasileira, Instagram, Rock music, with strongest over-indexing on Seleção Brasileira (1.53× the country average).
Demographically, the Wrestling audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Wrestling fan in Brazil is more male, around 37.6 years old, with strong Patriotism tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Wrestling profile in Brazil.
34.7% are female, 65.3% are male, average age 37.6.
| Metric | Value |
|---|---|
| Female | 34.7% |
| Male | 65.3% |
| Average age | 37.6 |
| Estimated audience size | 4,565,115 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 24% | |
| 30-39 | 22% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Wrestling audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 26.5% |
| Japan | 5.1% |
| India | 5.1% |
The strongest cross-interests of the Wrestling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boxing | Sports | 3.36× | ||
| 02 | Judo | Sports | 3.02× | ||
| 03 | Karate | Sports | 3.02× | ||
| 04 | Jackie Chan | Movies & TV | 2.56× | ||
| 05 | Betfair | Games | 2.06× | ||
| 06 | Epic Games | Games | 1.85× | ||
| 07 | Reggaeton | Music & Radio | 1.84× | ||
| 08 | Rock music | Music & Radio | 1.73× | ||
| 09 | One Piece | Movies & TV | 1.72× | ||
| 10 | Public transport | Cars & Mobility | 1.69× | ||
| 11 | Game of Thrones | Movies & TV | 1.67× | ||
| 12 | Anne Hathaway | Movies & TV | 1.63× | ||
| 13 | Sportingbet | Sports | 1.62× | ||
| 14 | Pop music | Music & Radio | 1.59× | ||
| 15 | Internet & Social Media | 1.56× | |||
| 16 | Country music | Music & Radio | 1.56× | ||
| 17 | WebMotors | Cars & Mobility | 1.56× | ||
| 18 | Ultimate Fighting Championship | Sports | 1.55× | ||
| 19 | Seleção Brasileira | Sports | 1.53× | ||
| 20 | Tradition | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.25× | |
| Tradition | CONSERVATISM | 1.50× | |
| Spirituality | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.64× | |
| Price Sensitivity | PREMIUM | 0.70× | |
| Extroversion | THRILL | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Wrestling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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