A data profile of the people who buy, follow and care about Wrestling in Italy — modelled from more than twelve digital signal sources. Wrestling has an estimated audience of 3,566,126 people in Italy.
The average Wrestling fan in Italy is 36.3 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Grappling, Self-defense, Boxing, with strongest over-indexing on Grappling (9.44× the country average).
Demographically, the Wrestling audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Wrestling fan in Italy is more male, around 36.3 years old, with strong Risk Appetite tendencies and a notable affinity for Grappling.
The key figures that characterise the Wrestling profile in Italy.
23.0% are female, 77.0% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 23.0% |
| Male | 77.0% |
| Average age | 36.3 |
| Estimated audience size | 3,566,126 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 16% |
of the worldwide Wrestling audience comes from Italy.
| Country | Share |
|---|---|
| United States | 26.5% |
| Japan | 5.1% |
| India | 5.1% |
Where the Wrestling audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~900K | 1.48× | |
| 02 | Abruzzo | ~100K | 1.35× | |
| 03 | Campania | ~500K | 1.24× | |
| 04 | Puglia | ~300K | 1.18× | |
| 05 | Lazio | ~500K | 1.17× | |
| 06 | Calabria | ~100K | 1.16× | |
| 07 | Piedmont | ~300K | 1.15× | |
| 08 | Sicilia | ~300K | 1.12× | |
| 09 | Tuscany | ~300K | 1.07× | |
| 10 | Emilia-Romagna | ~300K | 0.98× | |
| 11 | Veneto | ~300K | 0.95× | |
| 12 | Umbria | ~50K | 0.95× | |
| 13 | Sardinia | ~90K | 0.94× | |
| 14 | Liguria | ~90K | 0.90× | |
| 15 | Basilicata | ~30K | 0.87× | |
| 16 | Marche | ~80K | 0.84× | |
| 17 | Friuli-Venezia Giulia | ~50K | 0.81× | |
| 18 | Molise | ~10K | 0.79× | |
| 19 | Trentino-Alto Adige/Südtirol | ~50K | 0.78× | |
| 20 | Aosta Valley | ~7K | 0.73× |
The strongest cross-interests of the Wrestling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Grappling | Sports | 9.44× | ||
| 02 | Aikido | Sports | 5.31× | ||
| 03 | Self-defense | Sports | 5.10× | ||
| 04 | John Cena | Sports | 5.02× | ||
| 05 | Taekwondo | Sports | 4.98× | ||
| 06 | Boxing | Sports | 4.61× | ||
| 07 | Judo | Sports | 4.47× | ||
| 08 | WWE | Sports | 3.39× | ||
| 09 | Broadcasting of sports events | Movies & TV | 3.01× | ||
| 10 | Car wash | Cars & Mobility | 2.97× | ||
| 11 | NBA playoffs | Sports | 2.93× | ||
| 12 | Ultimate Fighting Championship | Sports | 2.92× | ||
| 13 | Plug-in hybrid | Cars & Mobility | 2.88× | ||
| 14 | Mixed martial arts | Sports | 2.71× | ||
| 15 | DAZN | Movies & TV | 2.69× | ||
| 16 | Serie B | Sports | 2.42× | ||
| 17 | Novak Djokovic | Sports | 1.94× | ||
| 18 | Superman | Movies & TV | 1.60× | ||
| 19 | Como 1907 | Sports | 1.58× | ||
| 20 | Wikipedia | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.44× | |
| Patriotism | CONSERVATISM | 1.38× | |
| Spirituality | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.67× | |
| Quality Awareness | PREMIUM | 0.70× | |
| Price Sensitivity | PREMIUM | 0.72× |
Wrestling has an estimated audience of 3,566,126 people in Italy, concentrated in Lombardy and Lazio.
23.0% of Wrestling fans are female, 77.0% are male, with an average age of 36.3 years.
Wrestling fans show strongest brand affinity for Grappling (9.44×), Self-defense (5.1×), and Boxing (4.61×) over the country average.
Wrestling fans in Italy are most concentrated in Lombardy (reach ~900K), Lazio (reach ~500K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Wrestling itself, the audience over-indexes on Self-defense (5.1×), Boxing (4.61×), Serie B (2.42×), and Judo (4.47×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Wrestling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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