Rascasse Audience Intelligence

The Hurt Locker Audience in United States

A data profile of the people who buy, follow and care about The Hurt Locker in United States — modelled from more than twelve digital signal sources. The Hurt Locker has an estimated audience of 539,718 people in United States.

#37among Thriller in United States#3047among Movie / TV Show / Series in United States#6525in Movies & TV

The average The Hurt Locker fan in United States is 40.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Nicole Kidman, Apocalypse Now, Night at the Museum, with strongest over-indexing on Nicole Kidman (30.64× the country average).

Demographically, the The Hurt Locker audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Hurt Locker fan in United States is more male, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Nicole Kidman.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Hurt Locker profile in United States.

Audience size
540K
in United States
Gender
29.1%♀
70.9% male
Age
40.8
average years
Country rank
#35031
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Hurt Locker viewers

29.1% are female, 70.9% are male, average age 40.8.

Fig. 02

Gender split

29.1%
Female
70.9%
Male
Demographic split for The Hurt Locker audience in United States
MetricValue
Female29.1%
Male70.9%
Average age40.8
Estimated audience size539,718
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the The Hurt Locker audience in United States
Age bracketShare%
16-1920%
20-2915%
30-3919%
40-4918%
50+28%
Fig. 04

Worldwide distribution

30.8%

of the worldwide The Hurt Locker audience comes from United States.

Worldwide audience distribution share by country for The Hurt Locker
CountryShare
United States30.8%
Brazil7.1%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Hurt Locker audience in United States is strongest.

Fig. 05

Top regions by affinity

The Hurt Locker fans by region: top regions in United States
#RegionReachAffinity×
01Montana~4K2.29×
02Massachusetts~10K1.12×
03Idaho~3K1.11×
04California~70K1.10×
05New Hampshire~3K1.10×
06Arizona~10K1.09×
07Oregon~7K1.09×
08Connecticut~6K1.09×
09Alaska~1K1.08×
10Rhode Island~2K1.07×
11Washington, District of Columbia~2K1.07×
12Washington~10K1.06×
13Colorado~10K1.06×
14Maine~2K1.06×
15Vermont~1K1.05×
16Utah~5K1.04×
17New Mexico~3K1.03×
18New York~30K1.02×
19Minnesota~8K1.01×
20Pennsylvania~20K1.00×
21Virginia~10K1.00×
22Kansas~5K1.00×
23Wisconsin~9K0.99×
24Oklahoma~6K0.99×
25Illinois~20K0.97×
26Kentucky~7K0.97×
27North Dakota~1K0.97×
28Iowa~5K0.96×
29Nebraska~3K0.96×
30South Dakota~1K0.95×
31Indiana~10K0.94×
32Missouri~9K0.94×
33West Virginia~3K0.94×
34Texas~50K0.93×
35New Jersey~10K0.93×
36Ohio~20K0.92×
37Michigan~10K0.92×
38Nevada~5K0.91×
39North Carolina~20K0.90×
40Tennessee~10K0.90×
41Arkansas~4K0.90×
42Hawaii~2K0.90×
43Delaware~1K0.88×
44Maryland~9K0.86×
45South Carolina~8K0.86×
46Florida~30K0.84×
47Alabama~7K0.84×
48Georgia~10K0.83×
49Louisiana~6K0.83×
50Mississippi~4K0.77×
Fig. 06

Affinity by region

Affinity by region — The Hurt Locker, United States
0.77×1.00×2.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Hurt Locker audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Hurt Locker audience
#·InterestCategoryAffinity×
01Enemy at the GatesMovies & TV71.26×
02White House DownMovies & TV58.98×
03Apocalypse NowMovies & TV57.62×
04End of WatchMovies & TV55.50×
05Night at the MuseumMovies & TV48.46×
06London Has FallenMovies & TV45.08×
07Zero Dark ThirtyMovies & TV37.12×
08Regina KingMovies & TV35.36×
09Saving Private RyanMovies & TV35.07×
10The Last SamuraiMovies & TV33.64×
11Nicole KidmanMovies & TV30.64×
12The Last Ship (TV series)Movies & TV28.85×
13Death ProofMovies & TV28.63×
14Charles TyrwhittFashion & Accessoires27.41×
15Right of self-defensePolitics & Society22.33×
16Full Metal JacketMovies & TV21.58×
17Gangs of New YorkMovies & TV20.00×
18Armageddon (1998 film)Movies & TV19.59×
19Gerard ButlerMovies & TV16.55×
20Avan JogiaMovies & TV16.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Hurt Locker audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Hurt Locker audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.30×
Convenience OrientationPREMIUM1.57×
SpiritualityBALANCE1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Hurt Locker audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.61×
Design AffinityPREMIUM0.64×
Healthy LifestyleBALANCE0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Hurt Locker have in United States?

The Hurt Locker has an estimated audience of 539,718 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Hurt Locker viewers?

29.1% of The Hurt Locker fans are female, 70.9% are male, with an average age of 40.8 years.

03

Which brands do The Hurt Locker fans like most?

The Hurt Locker fans show strongest brand affinity for Nicole Kidman (30.64×), Apocalypse Now (57.62×), and Night at the Museum (48.46×) over the country average.

04

Where do The Hurt Locker fans live in United States?

The Hurt Locker fans in United States are most concentrated in California (reach ~70K), Texas (reach ~50K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Hurt Locker fans also like?

Beyond The Hurt Locker itself, the audience over-indexes on Apocalypse Now (57.62×), Night at the Museum (48.46×), Regina King (35.36×), and End of Watch (55.5×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Hurt Locker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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