The Hurt Locker Audience in United States

The Hurt Locker has an estimated audience of 581,487 people in United States. 29.1% are female, 70.9% are male, average age 40.8. Top regions: California, Texas, New York. Top brand affinities: Night at the Museum, Nicole Kidman, Enemy at the Gates, End of Watch, Autism Awareness.

The average The Hurt Locker fan in United States is 40.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Night at the Museum, Nicole Kidman, Enemy at the Gates, with strongest over-indexing on Night at the Museum (70.45× the country average). Demographically, the The Hurt Locker audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Thriller

Demographics of The Hurt Locker fans

Demographic split for The Hurt Locker audience in United States
MetricValue
Female29.1%
Male70.9%
Average age40.8
Estimated audience size581,487

Audience persona

The typical The Hurt Locker fan in United States is more male, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Night at the Museum.

Top regions in United States

Top regions ranked by reach for The Hurt Locker in United States
RegionReachAffinity
California71,8301.12×
Texas48,3940.97×
New York34,8071.07×
Florida34,0350.86×
Pennsylvania20,2931.04×
Illinois18,8790.97×
Ohio17,8271×
North Carolina16,0750.92×
Georgia15,5130.87×
Virginia14,6741.04×
Michigan14,4730.95×
Arizona13,8631.17×
New Jersey13,8600.94×
Massachusetts12,9571.13×
Washington12,6481.08×
Tennessee10,7610.92×
Colorado10,0911.1×
Indiana10,0170.94×
Missouri9,2220.98×
Wisconsin8,8261.01×
Minnesota8,7581.05×
Maryland8,6190.86×
South Carolina7,5860.87×
Oregon7,4051.11×
Kentucky7,2490.99×
Alabama6,8850.85×
Oklahoma6,5461.01×
Connecticut6,4531.11×
Louisiana6,1220.82×
Utah5,6701.09×
Nevada5,4130.96×
Iowa4,6470.97×
Kansas4,5500.99×
Arkansas4,1360.86×
Mississippi3,5410.74×
Montana3,3702.09×
Idaho3,3061.13×
New Mexico2,9711.02×
Nebraska2,7500.94×
New Hampshire2,3921.04×
West Virginia2,2960.85×
Hawaii2,2130.89×
Maine2,1871.05×
Rhode Island1,9151.03×
Washington, District of Columbia1,8111.04×
Delaware1,3550.84×
Alaska1,2921.04×
South Dakota1,1720.87×
North Dakota1,0740.9×
Vermont9810.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Hurt Locker audience
BrandAffinityCategory
Night at the Museum70.45×Movies & TV
Nicole Kidman24.15×Movies & TV
Enemy at the Gates106.9×Movies & TV
End of Watch51.26×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Regina King30.18×Movies & TV
Apocalypse Now30.37×Movies & TV
Charles Tyrwhitt38.45×Fashion & Accessoires
London Has Fallen52.8×Movies & TV
Zero Dark Thirty32.98×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
The Last Samurai50.71×Movies & TV
Income tax13.19×Business & Career
Kia Sportage21.94×Cars & Mobility
Death Proof34.08×Movies & TV
Saving Private Ryan18.34×Movies & TV
Horoscope8.17×Health
Armageddon (1998 film)20×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Hurt Locker audience
TraitClusterScore
PatriotismCONSERVATISM3.31
Risk AppetiteTHRILL2.08
Luxury OrientationPREMIUM1.69
Community OrientationOPEN1.34
ExtroversionTHRILL1.33
Need for SecurityCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for The Hurt Locker
CountryShare
United States33.2%
United Kingdom7.4%
Brazil7.2%

See The Hurt Locker audiences in other countries

More Thriller audiences in United States

Frequently asked questions

How many fans does The Hurt Locker have in United States?

The Hurt Locker has an estimated audience of 581,487 people in United States, concentrated in California and Texas.

What is the gender split and age of The Hurt Locker fans?

29.1% of The Hurt Locker fans are female, 70.9% are male, with an average age of 40.8 years.

Which brands do The Hurt Locker fans like most?

The Hurt Locker fans show strongest brand affinity for Night at the Museum (70.45×), Nicole Kidman (24.15×), and Enemy at the Gates (106.9×) over the country average.

Where do The Hurt Locker fans live in United States?

The Hurt Locker fans in United States are most concentrated in California (reach 71,830), Texas (reach 48,394), and New York (reach 34,807). These three regions account for the largest share of the active audience.

What other brands do The Hurt Locker fans also like?

Beyond The Hurt Locker itself, the audience over-indexes on Nicole Kidman (24.15×), Enemy at the Gates (106.9×), End of Watch (51.26×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Hurt Locker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.