Rascasse Audience Intelligence

Right of self-defense Audience in United States

A data profile of the people who buy, follow and care about Right of self-defense in United States — modelled from more than twelve digital signal sources. Right of self-defense has an estimated audience of 963,898 people in United States.

#8791among Topic in United States#1439in Politics & Society

The average Right of self-defense fan in United States is 43.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Justified (TV series), Warriors (novel series), Maxine Waters, with strongest over-indexing on Justified (TV series) (23.83× the country average).

Demographically, the Right of self-defense audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Right of self-defense fan in United States is more male, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Justified (TV series).

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Right of self-defense profile in United States.

Audience size
964K
in United States
Gender
31.2%♀
68.8% male
Age
43.4
average years
Country rank
#24280
Topic in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Right of self-defense fans

31.2% are female, 68.8% are male, average age 43.4.

Fig. 02

Gender split

31.2%
Female
68.8%
Male
Demographic split for Right of self-defense audience in United States
MetricValue
Female31.2%
Male68.8%
Average age43.4
Estimated audience size963,898
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Right of self-defense audience in United States
Age bracketShare%
16-1913%
20-2914%
30-3918%
40-4922%
50+32%
Fig. 04

Worldwide distribution

40.8%

of the worldwide Right of self-defense audience comes from United States.

Worldwide audience distribution share by country for Right of self-defense
CountryShare
United States40.8%
Mexico7.7%
Italy6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Right of self-defense audience in United States is strongest.

Fig. 05

Top regions by affinity

Right of self-defense fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K1.13×
02North Dakota~2K1.08×
03Idaho~5K1.06×
04Mississippi~8K1.05×
05Kansas~8K1.05×
06Delaware~3K1.05×
07New Mexico~5K1.04×
08Maine~4K1.04×
09Hawaii~4K1.03×
10New Hampshire~4K1.03×
11Rhode Island~3K1.03×
12South Dakota~2K1.03×
13Nevada~10K1.02×
14Montana~3K1.02×
15Alaska~2K1.02×
16Vermont~2K1.02×
17Louisiana~10K1.01×
18Kentucky~10K1.01×
19Oklahoma~10K1.01×
20Connecticut~10K1.01×
21Arkansas~8K1.01×
22Nebraska~5K1.01×
23Iowa~8K1.00×
24West Virginia~5K1.00×
25Alabama~10K0.99×
26Oregon~10K0.99×
27Utah~9K0.99×
28Missouri~20K0.98×
29South Carolina~10K0.98×
30Virginia~20K0.97×
31Wisconsin~10K0.97×
32Minnesota~10K0.97×
33Tennessee~20K0.96×
34Indiana~20K0.96×
35Maryland~20K0.96×
36Colorado~10K0.96×
37Arizona~20K0.95×
38Washington~20K0.95×
39Massachusetts~20K0.95×
40Ohio~30K0.94×
41Michigan~20K0.94×
42New Jersey~20K0.94×
43Pennsylvania~30K0.93×
44Georgia~30K0.93×
45North Carolina~30K0.93×
46Illinois~30K0.92×
47New York~50K0.90×
48Florida~60K0.89×
49Texas~70K0.87×
50California~90K0.81×
Fig. 06

Affinity by region

Affinity by region — Right of self-defense, United States
0.81×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Right of self-defense audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Right of self-defense audience
#·InterestCategoryAffinity×
01SavateSports29.80×
02Justified (TV series)Movies & TV23.83×
03Law Abiding CitizenMovies & TV21.92×
04Memento (film)Movies & TV19.74×
05SeminarBusiness & Career15.98×
06Maxine WatersPolitics & Society14.88×
07Tim ScottPolitics & Society11.48×
08The GodfathersMusic & Radio9.49×
09Gateway PunditNews8.74×
10Warriors (novel series)Literature8.62×
11Ed HarrisMovies & TV8.47×
12Broadcast engineeringBusiness & Career8.44×
13Benjamin NetanyahuPolitics & Society7.20×
14Chuck SchumerPolitics & Society7.12×
15Self-defenseSports5.74×
16Dick CheneyPolitics & Society5.02×
17Melania TrumpPolitics & Society4.59×
18President of the United StatesPolitics & Society4.31×
19BuildingHome & Garden4.31×
20Donald TrumpPolitics & Society2.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Right of self-defense audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Right of self-defense audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.42×
Need for SecurityCONSERVATISM1.99×
SpiritualityBALANCE1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Right of self-defense audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
IndulgenceJOY0.70×
Early Adopter MentalityPOWER0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Right of self-defense have in United States?

Right of self-defense has an estimated audience of 963,898 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Right of self-defense fans?

31.2% of Right of self-defense fans are female, 68.8% are male, with an average age of 43.4 years.

03

Which brands do Right of self-defense fans like most?

Right of self-defense fans show strongest brand affinity for Justified (TV series) (23.83×), Warriors (novel series) (8.62×), and Maxine Waters (14.88×) over the country average.

04

Where do Right of self-defense fans live in United States?

Right of self-defense fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Right of self-defense fans also like?

Beyond Right of self-defense itself, the audience over-indexes on Warriors (novel series) (8.62×), Maxine Waters (14.88×), Melania Trump (4.59×), and Savate (29.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Right of self-defense audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Right of self-defense. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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