Michael Sam Audience in United States
Michael Sam has an estimated audience of 260,957 people in United States. 39.1% are female, 60.9% are male, average age 55.3. Top regions: Texas, California, New York. Top brand affinities: Charles Tyrwhitt, Giant Food, Sarah Paulson, Fox News Channel, Cara Delevingne.
The average Michael Sam fan in United States is 55.3 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Charles Tyrwhitt, Giant Food, Sarah Paulson, with strongest over-indexing on Charles Tyrwhitt (74.21× the country average). Demographically, the Michael Sam audience skews more male with an average age of 55.3, and over-indexes on personality traits such as Patriotism, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: American football
Demographics of Michael Sam fans
| Metric | Value |
|---|---|
| Female | 39.1% |
| Male | 60.9% |
| Average age | 55.3 |
| Estimated audience size | 260,957 |
Audience persona
The typical Michael Sam fan in United States is more male, around 55.3 years old, with strong Patriotism tendencies and a notable affinity for Charles Tyrwhitt.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 23,771 | 1.06× |
| California | 22,874 | 0.8× |
| New York | 15,887 | 1.09× |
| Florida | 15,210 | 0.86× |
| Pennsylvania | 10,847 | 1.23× |
| Illinois | 10,619 | 1.22× |
| Georgia | 10,011 | 1.25× |
| Ohio | 9,225 | 1.15× |
| Missouri | 9,157 | 2.18× |
| North Carolina | 8,886 | 1.13× |
| Virginia | 7,300 | 1.15× |
| Michigan | 7,272 | 1.07× |
| New Jersey | 7,189 | 1.08× |
| Maryland | 6,031 | 1.34× |
| Tennessee | 5,941 | 1.13× |
| Massachusetts | 5,891 | 1.15× |
| Indiana | 5,073 | 1.06× |
| Louisiana | 4,833 | 1.44× |
| South Carolina | 4,826 | 1.23× |
| Alabama | 4,737 | 1.3× |
| Washington | 4,296 | 0.82× |
| Arizona | 4,287 | 0.8× |
| Wisconsin | 4,173 | 1.06× |
| Minnesota | 3,618 | 0.97× |
| Colorado | 3,592 | 0.87× |
| Kentucky | 3,363 | 1.03× |
| Mississippi | 2,851 | 1.33× |
| Connecticut | 2,601 | 0.99× |
| Kansas | 2,477 | 1.2× |
| Oklahoma | 2,477 | 0.85× |
| Iowa | 2,288 | 1.06× |
| Arkansas | 2,159 | 1× |
| Nevada | 1,985 | 0.79× |
| Oregon | 1,974 | 0.66× |
| Utah | 1,418 | 0.61× |
| Nebraska | 1,310 | 1× |
| Washington, District of Columbia | 1,154 | 1.47× |
| West Virginia | 1,131 | 0.93× |
| New Hampshire | 917 | 0.89× |
| Idaho | 893 | 0.68× |
| Hawaii | 885 | 0.79× |
| Rhode Island | 871 | 1.05× |
| New Mexico | 747 | 0.57× |
| Delaware | 728 | 1.01× |
| Maine | 725 | 0.78× |
| North Dakota | 473 | 0.88× |
| South Dakota | 454 | 0.75× |
| Montana | 397 | 0.55× |
| Wyoming | 266 | 0.69× |
| Vermont | 257 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Charles Tyrwhitt | 74.21× | Fashion & Accessoires |
| Giant Food | 38.24× | Food & Beverages |
| Sarah Paulson | 40.65× | Movies & TV |
| Fox News Channel | 4.47× | Movies & TV |
| Cara Delevingne | 23.45× | Fashion & Accessoires |
| Autism Awareness | 9.87× | Health |
| Dallas Cowboys | 7.59× | Sports |
| Diabetes mellitus awareness | 6.61× | Health |
| Viber | 17.39× | Internet & Social Media |
| Michael B. Jordan | 6.58× | Movies & TV |
| Holland Taylor | 20× | Movies & TV |
| Singer-songwriter | 3.25× | Music & Radio |
| Microblogging | 6.81× | Technology & Electronics |
| Google Voice | 8.05× | Technology & Electronics |
| Planet Fitness | 2.85× | Sports |
| Helen Hunt | 12.93× | Movies & TV |
| Breaking news | 2.41× | Movies & TV |
| Retirement | 4.16× | Business & Career |
| American Airlines | 2.38× | Travel & Leisure |
| CNN | 2.01× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.72 |
| Family Orientation | CONSERVATISM | 1.7 |
| Spirituality | BALANCE | 1.69 |
| Tradition | CONSERVATISM | 1.56 |
| Need for Security | CONSERVATISM | 1.56 |
| Individualism | JOY | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 88.4% |
| United Kingdom | 2.9% |
| France | 1.8% |
See Michael Sam audiences in other countries
More American football audiences in United States
- NFL (119,706,874)
- Super Bowl (36,247,515)
- Chicago Bears (28,903,812)
- Buffalo Bills (28,386,856)
- New England Patriots (27,622,856)
Frequently asked questions
How many fans does Michael Sam have in United States?
Michael Sam has an estimated audience of 260,957 people in United States, concentrated in Texas and California.
What is the gender split and age of Michael Sam fans?
39.1% of Michael Sam fans are female, 60.9% are male, with an average age of 55.3 years.
Which brands do Michael Sam fans like most?
Michael Sam fans show strongest brand affinity for Charles Tyrwhitt (74.21×), Giant Food (38.24×), and Sarah Paulson (40.65×) over the country average.
Where do Michael Sam fans live in United States?
Michael Sam fans in United States are most concentrated in Texas (reach 23,771), California (reach 22,874), and New York (reach 15,887). These three regions account for the largest share of the active audience.
What other brands do Michael Sam fans also like?
Beyond Michael Sam itself, the audience over-indexes on Giant Food (38.24×), Sarah Paulson (40.65×), Fox News Channel (4.47×), and Cara Delevingne (23.45×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Michael Sam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.