Rascasse Audience Intelligence

Michael Sam Audience in United States

A data profile of the people who buy, follow and care about Michael Sam in United States — modelled from more than twelve digital signal sources. Michael Sam has an estimated audience of 251,297 people in United States.

#832among American football in United States#13205among Person in United States#5339in Sports

The average Michael Sam fan in United States is 55.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Giant Food, Charles Tyrwhitt, FedEx, with strongest over-indexing on Giant Food (54.68× the country average).

Demographically, the Michael Sam audience skews more male with an average age of 55.3, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Michael Sam fan in United States is more male, around 55.3 years old, with strong Patriotism tendencies and a notable affinity for Giant Food.

Category: Sports · Type: Person · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michael Sam profile in United States.

Audience size
251K
in United States
Gender
39.1%♀
60.9% male
Age
55.3
average years
Country rank
#52701
Person in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michael Sam fans

39.1% are female, 60.9% are male, average age 55.3.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for Michael Sam audience in United States
MetricValue
Female39.1%
Male60.9%
Average age55.3
Estimated audience size251,297
Fig. 03

Age distribution

Ø 55.3
average years
Age distribution of the Michael Sam audience in United States
Age bracketShare%
16-193%
20-293%
30-393%
40-4912%
50+80%
Fig. 04

Worldwide distribution

88.2%

of the worldwide Michael Sam audience comes from United States.

Worldwide audience distribution share by country for Michael Sam
CountryShare
United States88.2%
United Kingdom2.9%
Germany1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michael Sam audience in United States is strongest.

Fig. 05

Top regions by affinity

Michael Sam fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~8K1.99×
02Washington, District of Columbia~1K1.45×
03Louisiana~5K1.40×
04Maryland~6K1.27×
05Alabama~5K1.26×
06Mississippi~3K1.26×
07Georgia~10K1.21×
08Pennsylvania~10K1.20×
09South Carolina~5K1.20×
10Illinois~10K1.16×
11Massachusetts~6K1.15×
12Virginia~7K1.14×
13Kansas~2K1.14×
14Ohio~9K1.13×
15Tennessee~6K1.10×
16North Carolina~9K1.09×
17Texas~20K1.05×
18New Jersey~7K1.04×
19Wisconsin~4K1.03×
20New York~10K1.02×
21Iowa~2K1.02×
22Rhode Island<1K1.02×
23Michigan~7K1.01×
24Connecticut~3K1.01×
25Delaware<1K1.01×
26Indiana~5K1.00×
27Kentucky~3K1.00×
28Arkansas~2K1.00×
29North Dakota<1K0.98×
30Nebraska~1K0.96×
31West Virginia~1K0.95×
32New Hampshire<1K0.94×
33South Dakota<1K0.94×
34Minnesota~3K0.92×
35Vermont<1K0.92×
36Oklahoma~3K0.90×
37Alaska<1K0.90×
38Colorado~4K0.89×
39Hawaii~1K0.89×
40Maine<1K0.89×
41Montana<1K0.88×
42Florida~20K0.87×
43Idaho~1K0.85×
44Washington~4K0.84×
45Nevada~2K0.84×
46Arizona~4K0.83×
47California~20K0.82×
48New Mexico~1K0.80×
49Oregon~2K0.77×
50Utah~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Michael Sam, United States
0.72×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michael Sam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michael Sam audience
#·InterestCategoryAffinity×
01Charles TyrwhittFashion & Accessoires75.61×
02Giant FoodFood & Beverages54.68×
03Sarah PaulsonMovies & TV38.35×
04Cara DelevingneFashion & Accessoires21.94×
05Michael B. JordanMovies & TV16.23×
06Freedom of speechPolitics & Society15.42×
07Sustainable energyHome & Garden12.66×
08FedExBusiness & Career12.18×
09Renewable energyBusiness & Career10.88×
10Dallas CowboysSports9.92×
11Weather forecastingHome & Garden7.98×
12Vehicle insuranceCars & Mobility7.08×
13Mortgage loansBusiness & Career6.06×
14Fox News ChannelMovies & TV5.72×
15TraditionPolitics & Society5.43×
16Nonprofit organizationPolitics & Society4.12×
17McDonald'sFood & Beverages4.05×
18American AirlinesTravel & Leisure4.01×
19PinterestInternet & Social Media3.81×
20Donald TrumpPolitics & Society3.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michael Sam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Michael Sam audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM6.73×
Family OrientationCONSERVATISM4.43×
IndividualismJOY4.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Michael Sam audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.67×
Early Adopter MentalityPOWER0.67×
Design AffinityPREMIUM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Michael Sam have in United States?

Michael Sam has an estimated audience of 251,297 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Michael Sam fans?

39.1% of Michael Sam fans are female, 60.9% are male, with an average age of 55.3 years.

03

Which brands do Michael Sam fans like most?

Michael Sam fans show strongest brand affinity for Giant Food (54.68×), Charles Tyrwhitt (75.61×), and FedEx (12.18×) over the country average.

04

Where do Michael Sam fans live in United States?

Michael Sam fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Michael Sam fans also like?

Beyond Michael Sam itself, the audience over-indexes on Charles Tyrwhitt (75.61×), FedEx (12.18×), Sarah Paulson (38.35×), and Michael B. Jordan (16.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More American football audiences in United States

See Michael Sam audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Michael Sam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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