Proper Cloth Audience in United States

Proper Cloth logo

Proper Cloth has an estimated audience of 391,791 people in United States. 31.9% are female, 68.1% are male, average age 38.4. Top regions: New York, California, Texas. Top brand affinities: Nipsey Hussle, Cryptic crossword, FOX23 News, Lahaina, Hawaii, Product design.

The average Proper Cloth fan in United States is 38.4 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Nipsey Hussle, Cryptic crossword, FOX23 News, with strongest over-indexing on Nipsey Hussle (14.79× the country average). Demographically, the Proper Cloth audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Proper Cloth fans

Demographic split for Proper Cloth audience in United States
MetricValue
Female31.9%
Male68.1%
Average age38.4
Estimated audience size391,791

Audience persona

The typical Proper Cloth fan in United States is more male, around 38.4 years old, with strong Design Affinity tendencies and a notable affinity for Nipsey Hussle.

Top regions in United States

Top regions ranked by reach for Proper Cloth in United States
RegionReachAffinity
New York101,2654.63×
California49,4341.15×
Texas29,4520.87×
New Jersey21,9082.2×
Florida19,3570.73×
Illinois16,3581.25×
Massachusetts14,6001.89×
Pennsylvania14,2211.08×
Virginia14,1711.48×
North Carolina11,6910.99×
Georgia11,3150.94×
Ohio8,8930.74×
Maryland8,5711.27×
Connecticut8,2312.09×
Washington7,8591×
Michigan7,6710.75×
Tennessee7,5080.96×
Colorado7,1141.15×
Washington, District of Columbia5,5794.74×
Missouri5,1620.82×
South Carolina4,9490.84×
Indiana4,5880.64×
Minnesota4,4420.79×
Alabama3,8630.71×
Arizona3,8450.48×
Wisconsin3,5540.6×
Oregon3,5310.79×
Louisiana3,4510.68×
Kentucky3,3300.68×
Utah2,9300.84×
Oklahoma2,6070.6×
Nevada2,0170.53×
Kansas1,8610.6×
Arkansas1,7180.53×
New Hampshire1,5691.02×
Mississippi1,5200.47×
Iowa1,5060.47×
Rhode Island1,4281.14×
Maine1,2780.91×
Idaho1,1180.57×
New Mexico1,0600.54×
Nebraska9420.48×
Delaware8790.81×
West Virginia8370.46×
Hawaii8260.49×
Vermont8101.18×
Montana7850.72×
Alaska4070.49×
Wyoming3210.55×
South Dakota3120.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Proper Cloth audience
BrandAffinityCategory
Nipsey Hussle14.79×Music & Radio
Cryptic crossword25.96×Technology & Electronics
FOX23 News14.88×Movies & TV
Lahaina, Hawaii27.22×Travel & Leisure
Product design2.59×Business & Career
Home equity2.28×Home & Garden
Combat sport1.72×Sports
Fairy godmother7.11×Literature
Business English5.3×Business & Career
Historic site3.88×Arts & Culture
Natural rubber1.82×Cars & Mobility
JDSU2.57×Business & Career
Elsword13.07×Games
Join Me32.96×Technology & Electronics
Vocal harmony3.37×Music & Radio
Women's empowerment3.14×Politics & Society
Nebraska Cornhuskers football2.66×Sports
Pro-Ject2.66×Music & Radio
Mathcore4.99×Music & Radio
Grammarly2.9×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Proper Cloth audience
TraitClusterScore
Design AffinityPREMIUM3.12
Luxury OrientationPREMIUM2.06
Quality AwarenessPREMIUM1.8
Early Adopter MentalityPOWER1.58
IndulgenceJOY1.47
Sports ActivityPOWER1.45

Worldwide distribution

Worldwide audience distribution share by country for Proper Cloth
CountryShare
United States76.0%
United Kingdom4.0%
Canada3.5%

See Proper Cloth audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Proper Cloth have in United States?

Proper Cloth has an estimated audience of 391,791 people in United States, concentrated in New York and California.

What is the gender split and age of Proper Cloth fans?

31.9% of Proper Cloth fans are female, 68.1% are male, with an average age of 38.4 years.

Which brands do Proper Cloth fans like most?

Proper Cloth fans show strongest brand affinity for Nipsey Hussle (14.79×), Cryptic crossword (25.96×), and FOX23 News (14.88×) over the country average.

Where do Proper Cloth fans live in United States?

Proper Cloth fans in United States are most concentrated in New York (reach 101,265), California (reach 49,434), and Texas (reach 29,452). These three regions account for the largest share of the active audience.

What other brands do Proper Cloth fans also like?

Beyond Proper Cloth itself, the audience over-indexes on Cryptic crossword (25.96×), FOX23 News (14.88×), Lahaina, Hawaii (27.22×), and Product design (2.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Proper Cloth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.