Rascasse Audience Intelligence

Proper Cloth Target Market in United States

A data profile of the people who buy, follow and care about Proper Cloth in United States — modelled from more than twelve digital signal sources. Proper Cloth has an estimated audience of 419,062 people in United States.

#4207among Brand in United States#1421in Fashion & Accessoires

The average Proper Cloth fan in United States is 38.4 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Illinois.

Top brand affinities include Bombas, Brookes Brothers, Charles Tyrwhitt, with strongest over-indexing on Bombas (52.06× the country average).

Demographically, the Proper Cloth audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Proper Cloth fan in United States is more male, around 38.4 years old, with strong Design Affinity tendencies and a notable affinity for Bombas.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Proper Cloth profile in United States.

Audience size
419K
in United States
Gender
31.9%♀
68.1% male
Age
38.4
average years
Country rank
#40559
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Proper Cloth

31.9% are female, 68.1% are male, average age 38.4.

Fig. 02

Gender split

31.9%
Female
68.1%
Male
Demographic split for Proper Cloth audience in United States
MetricValue
Female31.9%
Male68.1%
Average age38.4
Estimated audience size419,062
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Proper Cloth audience in United States
Age bracketShare%
16-1923%
20-2918%
30-3920%
40-4921%
50+18%
Fig. 04

Worldwide distribution

76.7%

of the worldwide Proper Cloth audience comes from United States.

Worldwide audience distribution share by country for Proper Cloth
CountryShare
United States76.7%
United Kingdom3.9%
Canada3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Proper Cloth audience in United States is strongest.

Fig. 05

Top regions by affinity

Proper Cloth customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K5.27×
02New York~100K5.24×
03Illinois~30K2.10×
04New Jersey~20K2.10×
05Connecticut~8K1.97×
06Massachusetts~10K1.81×
07Virginia~10K1.47×
08Maryland~8K1.24×
09Vermont<1K1.11×
10Rhode Island~1K1.09×
11Colorado~6K1.05×
12California~40K1.03×
13New Hampshire~2K1.01×
14Pennsylvania~10K0.97×
15Maine~1K0.94×
16Washington~7K0.93×
17North Carolina~10K0.91×
18Delaware<1K0.89×
19Tennessee~7K0.88×
20Georgia~10K0.85×
21South Carolina~5K0.83×
22Utah~3K0.80×
23Montana<1K0.80×
24Texas~30K0.78×
25Alaska<1K0.78×
26Minnesota~4K0.77×
27Oregon~3K0.77×
28Missouri~5K0.76×
29North Dakota<1K0.76×
30South Dakota<1K0.74×
31Michigan~7K0.72×
32Alabama~4K0.72×
33Florida~20K0.70×
34Ohio~8K0.70×
35Louisiana~4K0.70×
36Kentucky~3K0.69×
37Idaho~1K0.69×
38West Virginia~1K0.68×
39Kansas~2K0.67×
40Hawaii~1K0.67×
41Arkansas~2K0.65×
42New Mexico~1K0.65×
43Indiana~5K0.64×
44Mississippi~2K0.64×
45Nebraska~1K0.64×
46Wisconsin~4K0.63×
47Oklahoma~3K0.62×
48Nevada~2K0.59×
49Iowa~2K0.58×
50Arizona~4K0.56×
Fig. 06

Affinity by region

Affinity by region — Proper Cloth, United States
0.56×1.00×5.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Proper Cloth audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Proper Cloth audience
#·InterestCategoryAffinity×
01BombasFashion & Accessoires52.06×
02Charles TyrwhittFashion & Accessoires47.95×
03SuitsupplyFashion & Accessoires33.87×
04Brookes BrothersMusic & Radio33.36×
05CufflinkFashion & Accessoires29.79×
06Ji Chang-wookMovies & TV23.55×
07Elijah WoodMovies & TV20.00×
08Hugo WeavingMovies & TV20.00×
09Ron PerlmanMovies & TV17.72×
10Chess.comSports15.02×
11SurflineSports10.73×
12Vineyard VinesFashion & Accessoires9.80×
13Diane KeatonMovies & TV8.68×
14Ryder CupSports8.50×
15Masters TournamentSports6.65×
16Men's WearhouseFashion & Accessoires6.49×
17Bath and BodyworksShopping4.84×
18The New York TimesNews4.43×
19Planet FitnessSports3.29×
20Alcoholic beveragesFood & Beverages1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Proper Cloth audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Proper Cloth audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.40×
IndulgenceJOY2.34×
Luxury OrientationPREMIUM2.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Proper Cloth audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.52×
Pet OwnershipJOY0.80×
Community OrientationOPEN0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Proper Cloth's target market in United States?

Proper Cloth's target market in United States covers an estimated 419,062 people, concentrated in New York and California.

02

What is the gender split and age of Proper Cloth customers?

31.9% of the Proper Cloth audience are female, 68.1% are male, with an average age of 38.4 years.

03

Which brands do Proper Cloth fans like most?

Proper Cloth fans show strongest brand affinity for Bombas (52.06×), Brookes Brothers (33.36×), and Charles Tyrwhitt (47.95×) over the country average.

04

Where do Proper Cloth fans live in United States?

Proper Cloth fans in United States are most concentrated in New York (reach ~100K), California (reach ~40K), and Illinois (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Proper Cloth fans also like?

Beyond Proper Cloth itself, the audience over-indexes on Brookes Brothers (33.36×), Charles Tyrwhitt (47.95×), Diane Keaton (8.68×), and Elijah Wood (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Proper Cloth audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Proper Cloth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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