Rascasse Audience Intelligence

Proper Cloth Target Market in United States

Proper Cloth has an estimated audience of 377K people in United States.

#4930among brands in United States#1516in Fashion & Accessoires

The average Proper Cloth fan in United States is 39.1 years old, more male, and lives primarily in New York.

Most fans live in New York, California, Illinois.

Top affinities include Bombas, Charles Tyrwhitt, Suitsupply, with strongest over-indexing on Bombas (52.06× the country average).

Demographically, the Proper Cloth audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Design Affinity, Indulgence.

The typical Proper Cloth fan in United States is more male, around 39.1 years old, with strong Design Affinity tendencies and a notable affinity for Bombas.

Category: Fashion & Accessoires · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
377K
in United States
Gender
31.9%♀
68.1% male
Age
39.1
average years
Country rank
#44844
among all objects in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Proper Cloth

31.9% are female, 68.1% are male, average age 39.1.

Fig. 02

Gender split

31.9%
Female
68.1%
Male
Demographic split for Proper Cloth audience in United States
MetricValue
Female31.9%
Male68.1%
Average age39.1
Estimated audience size377K
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Proper Cloth audience in United States
Age bracketShare%
16-2423%
25-3418%
35-4420%
45-5421%
55+18%
Fig. 04

Worldwide distribution

74.9%

of the worldwide Proper Cloth audience comes from United States.

Worldwide audience distribution share by country for Proper Cloth
CountryShare
United States74.9%
Japan6.6%
United Kingdom3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Proper Cloth customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K5.27×
02New York~100K5.24×
03Illinois~30K2.10×
04New Jersey~20K2.10×
05Connecticut~8K1.97×
06Massachusetts~10K1.81×
07Virginia~10K1.47×
08Maryland~9K1.24×
09Vermont<1K1.11×
10Rhode Island~1K1.09×
11Colorado~7K1.05×
12California~50K1.03×
13New Hampshire~2K1.01×
14Pennsylvania~10K0.97×
15Maine~1K0.94×
16Washington~8K0.93×
17North Carolina~10K0.91×
18Delaware<1K0.89×
19Tennessee~7K0.88×
20Georgia~10K0.85×
21South Carolina~5K0.83×
22Utah~3K0.80×
23Montana<1K0.80×
24Texas~20K0.78×
25Alaska<1K0.78×
26Minnesota~5K0.77×
27Oregon~4K0.77×
28Missouri~5K0.76×
29North Dakota<1K0.76×
30South Dakota<1K0.74×
31Michigan~8K0.72×
32Alabama~4K0.72×
33Florida~20K0.70×
34Ohio~9K0.70×
35Louisiana~4K0.70×
36Kentucky~4K0.69×
37Idaho~1K0.69×
38West Virginia~1K0.68×
39Kansas~2K0.67×
40Hawaii~1K0.67×
41Arkansas~2K0.65×
42New Mexico~2K0.65×
43Indiana~5K0.64×
44Mississippi~2K0.64×
45Nebraska~1K0.64×
46Wisconsin~4K0.63×
47Oklahoma~3K0.62×
48Nevada~2K0.59×
49Iowa~2K0.58×
50Arizona~5K0.56×
Fig. 06

Affinity by region

Affinity by region — Proper Cloth, United States
0.56×1.00×5.27×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Proper Cloth audience vs. the country average
#·InterestCategoryAffinity×
01BombasFashion & Accessoires52.06×
02Charles TyrwhittFashion & Accessoires47.95×
03SuitsupplyFashion & Accessoires33.87×
04Brookes BrothersMusic & Radio33.36×
05CufflinkFashion & Accessoires29.79×
06Ji Chang-wookMovies & TV23.55×
07Elijah WoodMovies & TV20.00×
08Hugo WeavingMovies & TV20.00×
09Chemical GuysHome & Garden19.55×
10Ron PerlmanMovies & TV17.72×
11Chess.comSports15.02×
12SurflineSports10.73×
13Vineyard VinesFashion & Accessoires9.80×
14Diane KeatonMovies & TV8.68×
15Masters TournamentSports6.65×
16Men's WearhouseFashion & Accessoires6.49×
17The New York TimesNews4.43×
18Planet FitnessSports3.29×
19Alcoholic beveragesFood & Beverages1.84×
20CookingFood & Beverages1.65×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Proper Cloth audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Proper Cloth audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.40×
IndulgenceJOY2.34×
Luxury OrientationPREMIUM2.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Proper Cloth audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.52×
Pet OwnershipJOY0.80×
Community OrientationOPEN0.81×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion & Accessoires audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Proper Cloth over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/proper-cloth-104013” · Methodology