Proper Cloth Audience in United States
Proper Cloth has an estimated audience of 391,791 people in United States. 31.9% are female, 68.1% are male, average age 38.4. Top regions: New York, California, Texas. Top brand affinities: Diane Keaton, MoneyGram, PSV Eindhoven, Brookes Brothers, Charles Tyrwhitt.
The average Proper Cloth fan in United States is 38.4 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Diane Keaton, MoneyGram, PSV Eindhoven, with strongest over-indexing on Diane Keaton (25.96× the country average). Demographically, the Proper Cloth audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Proper Cloth fans
| Metric | Value |
|---|---|
| Female | 31.9% |
| Male | 68.1% |
| Average age | 38.4 |
| Estimated audience size | 391,791 |
Audience persona
The typical Proper Cloth fan in United States is more male, around 38.4 years old, with strong Design Affinity tendencies and a notable affinity for Diane Keaton.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 101,265 | 4.63× |
| California | 49,434 | 1.15× |
| Texas | 29,452 | 0.87× |
| New Jersey | 21,908 | 2.2× |
| Florida | 19,357 | 0.73× |
| Illinois | 16,358 | 1.25× |
| Massachusetts | 14,600 | 1.89× |
| Pennsylvania | 14,221 | 1.08× |
| Virginia | 14,171 | 1.48× |
| North Carolina | 11,691 | 0.99× |
| Georgia | 11,315 | 0.94× |
| Ohio | 8,893 | 0.74× |
| Maryland | 8,571 | 1.27× |
| Connecticut | 8,231 | 2.09× |
| Washington | 7,859 | 1× |
| Michigan | 7,671 | 0.75× |
| Tennessee | 7,508 | 0.96× |
| Colorado | 7,114 | 1.15× |
| Washington, District of Columbia | 5,579 | 4.74× |
| Missouri | 5,162 | 0.82× |
| South Carolina | 4,949 | 0.84× |
| Indiana | 4,588 | 0.64× |
| Minnesota | 4,442 | 0.79× |
| Alabama | 3,863 | 0.71× |
| Arizona | 3,845 | 0.48× |
| Wisconsin | 3,554 | 0.6× |
| Oregon | 3,531 | 0.79× |
| Louisiana | 3,451 | 0.68× |
| Kentucky | 3,330 | 0.68× |
| Utah | 2,930 | 0.84× |
| Oklahoma | 2,607 | 0.6× |
| Nevada | 2,017 | 0.53× |
| Kansas | 1,861 | 0.6× |
| Arkansas | 1,718 | 0.53× |
| New Hampshire | 1,569 | 1.02× |
| Mississippi | 1,520 | 0.47× |
| Iowa | 1,506 | 0.47× |
| Rhode Island | 1,428 | 1.14× |
| Maine | 1,278 | 0.91× |
| Idaho | 1,118 | 0.57× |
| New Mexico | 1,060 | 0.54× |
| Nebraska | 942 | 0.48× |
| Delaware | 879 | 0.81× |
| West Virginia | 837 | 0.46× |
| Hawaii | 826 | 0.49× |
| Vermont | 810 | 1.18× |
| Montana | 785 | 0.72× |
| Alaska | 407 | 0.49× |
| Wyoming | 321 | 0.55× |
| South Dakota | 312 | 0.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Diane Keaton | 25.96× | Movies & TV |
| MoneyGram | 27.22× | Business & Career |
| PSV Eindhoven | 61.32× | Sports |
| Brookes Brothers | 26.86× | Music & Radio |
| Charles Tyrwhitt | 40.23× | Fashion & Accessoires |
| Bombas | 25.5× | Fashion & Accessoires |
| Indeed.com | 5.32× | Business & Career |
| Elijah Wood | 20× | Movies & TV |
| Planet Fitness | 4.25× | Sports |
| Peter Jackson | 38.5× | Movies & TV |
| Deloitte | 21.21× | Business & Career |
| Google Maps | 3.74× | Internet & Social Media |
| Khan Academy | 7.84× | Business & Career |
| Ji Chang-wook | 34.83× | Movies & TV |
| Zac Efron | 8.6× | Movies & TV |
| Suitsupply | 28.83× | Fashion & Accessoires |
| Apple Store | 6.97× | Shopping |
| Dakota Johnson | 8.42× | Movies & TV |
| Autism Awareness | 7.6× | Health |
| Google News | 4.45× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3.12 |
| Luxury Orientation | PREMIUM | 2.06 |
| Quality Awareness | PREMIUM | 1.8 |
| Early Adopter Mentality | POWER | 1.58 |
| Indulgence | JOY | 1.47 |
| Sports Activity | POWER | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 76.0% |
| United Kingdom | 4.0% |
| Canada | 3.5% |
See Proper Cloth audiences in other countries
More Fashion & Accessoires audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
Frequently asked questions
How many fans does Proper Cloth have in United States?
Proper Cloth has an estimated audience of 391,791 people in United States, concentrated in New York and California.
What is the gender split and age of Proper Cloth fans?
31.9% of Proper Cloth fans are female, 68.1% are male, with an average age of 38.4 years.
Which brands do Proper Cloth fans like most?
Proper Cloth fans show strongest brand affinity for Diane Keaton (25.96×), MoneyGram (27.22×), and PSV Eindhoven (61.32×) over the country average.
Where do Proper Cloth fans live in United States?
Proper Cloth fans in United States are most concentrated in New York (reach 101,265), California (reach 49,434), and Texas (reach 29,452). These three regions account for the largest share of the active audience.
What other brands do Proper Cloth fans also like?
Beyond Proper Cloth itself, the audience over-indexes on MoneyGram (27.22×), PSV Eindhoven (61.32×), Brookes Brothers (26.86×), and Charles Tyrwhitt (40.23×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Proper Cloth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.