Rascasse Audience Intelligence

Hyun Bin Audience in United States

A data profile of the people who buy, follow and care about Hyun Bin in United States — modelled from more than twelve digital signal sources. Hyun Bin has an estimated audience of 721,799 people in United States.

#2085among Actor Actress or TV Star in United States#6871among Person in United States#5447in Movies & TV

The average Hyun Bin fan in United States is 37.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include F(x) (band), Ji Chang-wook, Will Poulter, with strongest over-indexing on F(x) (band) (68.85× the country average).

Demographically, the Hyun Bin audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Luxury Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hyun Bin fan in United States is more female, around 37.5 years old, with strong Luxury Orientation tendencies and a notable affinity for F(x) (band).

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hyun Bin profile in United States.

Audience size
722K
in United States
Gender
76.2%♀
23.8% male
Age
37.5
average years
Country rank
#29341
Person in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hyun Bin fans

76.2% are female, 23.8% are male, average age 37.5.

Fig. 02

Gender split

76.2%
Female
23.8%
Male
Demographic split for Hyun Bin audience in United States
MetricValue
Female76.2%
Male23.8%
Average age37.5
Estimated audience size721,799
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Hyun Bin audience in United States
Age bracketShare%
16-1928%
20-2917%
30-3916%
40-4919%
50+20%
Fig. 04

Worldwide distribution

12.3%

of the worldwide Hyun Bin audience comes from United States.

Worldwide audience distribution share by country for Hyun Bin
CountryShare
Brazil12.5%
United States12.3%
India6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hyun Bin audience in United States is strongest.

Fig. 05

Top regions by affinity

Hyun Bin fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~10K4.42×
02California~200K2.31×
03Washington~20K1.67×
04Texas~90K1.45×
05New Jersey~20K1.41×
06Nevada~9K1.40×
07Utah~8K1.37×
08New York~50K1.32×
09Maryland~20K1.31×
10Virginia~20K1.27×
11Florida~60K1.26×
12Massachusetts~20K1.18×
13Arizona~20K1.15×
14Minnesota~10K1.12×
15Oregon~9K1.12×
16Alaska~2K1.08×
17Washington, District of Columbia~2K1.07×
18Georgia~20K1.06×
19Illinois~20K1.05×
20New Mexico~3K0.99×
21Connecticut~7K0.97×
22North Carolina~20K0.93×
23Idaho~3K0.92×
24Delaware~2K0.89×
25Colorado~9K0.85×
26Mississippi~5K0.84×
27Oklahoma~6K0.83×
28Pennsylvania~20K0.81×
29Kansas~4K0.81×
30Rhode Island~2K0.81×
31Vermont<1K0.80×
32Arkansas~4K0.79×
33Wisconsin~8K0.74×
34New Hampshire~2K0.74×
35Michigan~10K0.72×
36Missouri~8K0.72×
37North Dakota~1K0.72×
38Tennessee~10K0.71×
39Louisiana~6K0.71×
40South Dakota~1K0.71×
41Indiana~9K0.70×
42Nebraska~2K0.70×
43Maine~2K0.70×
44Montana~1K0.70×
45South Carolina~7K0.69×
46Alabama~7K0.69×
47Kentucky~6K0.69×
48Iowa~4K0.66×
49Ohio~10K0.65×
50West Virginia~2K0.61×
Fig. 06

Affinity by region

Affinity by region — Hyun Bin, United States
0.61×1.00×4.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hyun Bin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hyun Bin audience
#·InterestCategoryAffinity×
01Song Ji-hyoMovies & TV118.75×
02Ji Chang-wookMovies & TV103.07×
03Kim Jong-kook (singer)Music & Radio92.23×
04Lee Joon-giMovies & TV84.18×
05Park Shin-hyeMovies & TV80.51×
06So Ji-subMovies & TV77.95×
07Park Seo-joonMovies & TV74.83×
08Lee Kwang-sooMovies & TV74.29×
09F(x) (band)Music & Radio68.85×
10Boys Over Flowers (TV series)Movies & TV60.07×
11Dan StevensMovies & TV58.26×
12Jun Ji-hyunFashion & Accessoires50.70×
13Viki (website)Internet & Social Media42.18×
14Will PoulterMovies & TV38.92×
15Rebecca HallMovies & TV36.27×
16Running Man (TV series)Movies & TV35.09×
17Kim Soo-hyunMovies & TV34.96×
18Secret (South Korean band)Music & Radio30.59×
19Seven (Korean singer)Music & Radio30.48×
20Korean SeriesMovies & TV30.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hyun Bin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hyun Bin audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.38×
MindfulnessBALANCE1.37×
Design AffinityPREMIUM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hyun Bin audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.67×
Need for SecurityCONSERVATISM0.73×
Convenience OrientationPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hyun Bin have in United States?

Hyun Bin has an estimated audience of 721,799 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hyun Bin fans?

76.2% of Hyun Bin fans are female, 23.8% are male, with an average age of 37.5 years.

03

Which brands do Hyun Bin fans like most?

Hyun Bin fans show strongest brand affinity for F(x) (band) (68.85×), Ji Chang-wook (103.07×), and Will Poulter (38.92×) over the country average.

04

Where do Hyun Bin fans live in United States?

Hyun Bin fans in United States are most concentrated in California (reach ~200K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Hyun Bin fans also like?

Beyond Hyun Bin itself, the audience over-indexes on Ji Chang-wook (103.07×), Will Poulter (38.92×), Dan Stevens (58.26×), and Park Shin-hye (80.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Hyun Bin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hyun Bin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →