So Ji-sub Audience in United States
So Ji-sub has an estimated audience of 255,386 people in United States. 49.3% are female, 50.7% are male, average age 36.8. Top brand affinities: Park Bo-gum, Ji Chang-wook, Park Shin-hye, Park Seo-joon, Group buying.
Top brand affinities include Park Bo-gum, Ji Chang-wook, Park Shin-hye, with strongest over-indexing on Park Bo-gum (494.11× the country average). Demographically, the So Ji-sub audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Tradition, Travelling.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of So Ji-sub fans
| Metric | Value |
|---|---|
| Female | 49.3% |
| Male | 50.7% |
| Average age | 36.8 |
| Estimated audience size | 255,386 |
Audience persona
The typical So Ji-sub fan in United States is balanced, around 36.8 years old, with strong Tradition tendencies and a notable affinity for Park Bo-gum.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Park Bo-gum | 494.11× | Movies & TV |
| Ji Chang-wook | 170.12× | Movies & TV |
| Park Shin-hye | 184.09× | Movies & TV |
| Park Seo-joon | 123.96× | Movies & TV |
| Group buying | 42.53× | Shopping |
| Hyun Bin | 85.41× | Movies & TV |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Kim Soo-hyun | 42.02× | Movies & TV |
| Lea Salonga | 59.89× | Movies & TV |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Income tax | 13.19× | Business & Career |
| Eva Green | 20× | Movies & TV |
| Anime and manga fandom | 6.56× | Literature |
| Lee Joon-gi | 78.15× | Movies & TV |
| Kim Woo-bin | 39.73× | Movies & TV |
| Kia Sportage | 18.45× | Cars & Mobility |
| Boy band | 12.65× | Music & Radio |
| Gerard Butler | 11.09× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.35 |
| Travelling | THRILL | 1.32 |
| LGBTQ+ Identity | OPEN | 1.25 |
| Quality Awareness | PREMIUM | 1.2 |
| Family Orientation | CONSERVATISM | 1.19 |
| Social Media Usage | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.7% |
| Brazil | 12.7% |
| Indonesia | 11.8% |
See So Ji-sub audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for So Ji-sub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.