Rascasse Audience Intelligence

So Ji-sub Audience in United States

A data profile of the people who buy, follow and care about So Ji-sub in United States — modelled from more than twelve digital signal sources. So Ji-sub has an estimated audience of 218,019 people in United States.

#3289among Actor Actress or TV Star in United States#14157among Person in United States#9854in Movies & TV

The average So Ji-sub fan in United States is 36.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Park Bo-gum, Ji Chang-wook, Park Shin-hye, with strongest over-indexing on Park Bo-gum (429.21× the country average).

Demographically, the So Ji-sub audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Family Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical So Ji-sub fan in United States is balanced, around 36.8 years old, with strong Family Orientation tendencies and a notable affinity for Park Bo-gum.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the So Ji-sub profile in United States.

Audience size
218K
in United States
Gender
49.3%♀
50.7% male
Age
36.8
average years
Country rank
#56413
Person in United States
Fig. 01

Search interest · 12-month trend

-34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of So Ji-sub fans

49.3% are female, 50.7% are male, average age 36.8.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for So Ji-sub audience in United States
MetricValue
Female49.3%
Male50.7%
Average age36.8
Estimated audience size218,019
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the So Ji-sub audience in United States
Age bracketShare%
16-1932%
20-2918%
30-3912%
40-4916%
50+22%
Fig. 04

Worldwide distribution

13.3%

of the worldwide So Ji-sub audience comes from United States.

Worldwide audience distribution share by country for So Ji-sub
CountryShare
United States13.3%
Indonesia12.6%
Mexico11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the So Ji-sub audience in United States is strongest.

Fig. 05

Top regions by affinity

So Ji-sub fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~5K4.99×
02California~60K1.96×
03Washington~8K1.55×
04Nevada~3K1.40×
05New Jersey~8K1.30×
06Minnesota~5K1.29×
07Texas~30K1.28×
08New York~20K1.26×
09Virginia~8K1.21×
10Maryland~5K1.21×
11Georgia~9K1.20×
12Arizona~6K1.13×
13Florida~20K1.08×
14Oregon~3K1.05×
15Alaska<1K1.01×
16Massachusetts~5K0.99×
17Illinois~8K0.98×
18New Mexico~1K0.96×
19Delaware<1K0.95×
20Idaho~1K0.93×
21Rhode Island<1K0.93×
22Vermont<1K0.93×
23North Carolina~7K0.92×
24Utah~2K0.92×
25North Dakota<1K0.92×
26South Dakota<1K0.91×
27Connecticut~2K0.90×
28Arkansas~2K0.90×
29Washington, District of Columbia<1K0.90×
30Montana<1K0.90×
31Wisconsin~3K0.89×
32Kansas~2K0.89×
33Oklahoma~3K0.88×
34New Hampshire<1K0.88×
35Maine<1K0.88×
36West Virginia~1K0.87×
37Mississippi~2K0.86×
38Nebraska~1K0.86×
39Colorado~3K0.85×
40Kentucky~3K0.85×
41Louisiana~3K0.84×
42Pennsylvania~7K0.81×
43Michigan~5K0.81×
44Indiana~4K0.81×
45South Carolina~3K0.80×
46Alabama~3K0.80×
47Iowa~2K0.80×
48Tennessee~4K0.79×
49Missouri~3K0.78×
50Ohio~6K0.75×
Fig. 06

Affinity by region

Affinity by region — So Ji-sub, United States
0.75×1.00×4.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the So Ji-sub audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for So Ji-sub audience
#·InterestCategoryAffinity×
01Park Bo-gumMovies & TV429.21×
02Ji Chang-wookMovies & TV169.96×
03Park Shin-hyeMovies & TV167.90×
04Park Seo-joonMovies & TV122.10×
05Hyun BinMovies & TV77.95×
06Lea SalongaMovies & TV67.92×
07Lee Joon-giMovies & TV55.74×
08Kim Soo-hyunMovies & TV37.37×
09Drain cleanerHome & Garden27.23×
10Kim Woo-binMovies & TV26.92×
11Group buyingShopping20.64×
12Eva GreenMovies & TV20.00×
13Ming-Na WenMovies & TV20.00×
14EstoniaTravel & Leisure20.00×
15Gerard ButlerMovies & TV14.32×
16Boy bandMusic & Radio10.44×
17MalaysiaTravel & Leisure9.41×
18Heath LedgerMovies & TV8.43×
19Anime and manga fandomLiterature4.46×
207-ElevenShopping4.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the So Ji-sub audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by So Ji-sub audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.25×
SpiritualityBALANCE1.94×
TravellingTHRILL1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by So Ji-sub audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.71×
DIY MentalityTHRILL0.79×
Design AffinityPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does So Ji-sub have in United States?

So Ji-sub has an estimated audience of 218,019 people in United States, concentrated in California and Texas.

02

What is the gender split and age of So Ji-sub fans?

49.3% of So Ji-sub fans are female, 50.7% are male, with an average age of 36.8 years.

03

Which brands do So Ji-sub fans like most?

So Ji-sub fans show strongest brand affinity for Park Bo-gum (429.21×), Ji Chang-wook (169.96×), and Park Shin-hye (167.9×) over the country average.

04

Where do So Ji-sub fans live in United States?

So Ji-sub fans in United States are most concentrated in California (reach ~60K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do So Ji-sub fans also like?

Beyond So Ji-sub itself, the audience over-indexes on Ji Chang-wook (169.96×), Park Shin-hye (167.9×), Park Seo-joon (122.1×), and Hyun Bin (77.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See So Ji-sub audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for So Ji-sub. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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