Rascasse Audience Intelligence

Viki (website) Audience in Germany

A data profile of the people who buy, follow and care about Viki (website) in Germany — modelled from more than twelve digital signal sources. Viki (website) has an estimated audience of 242,461 people in Germany.

#659among Website / Newspaper / Magazine in Germany#258in Internet & Social Media

The average Viki (website) fan in Germany is 37.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Mila Kunis, Novak Djokovic, Rose Leslie, with strongest over-indexing on Mila Kunis (35.95× the country average).

Demographically, the Viki (website) audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Viki (website) fan in Germany is more male, around 37.6 years old, with strong Spirituality tendencies and a notable affinity for Mila Kunis.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Viki (website) profile in Germany.

Audience size
242K
in Germany
Gender
31.8%♀
68.2% male
Age
37.6
average years
Country rank
#20068
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Viki (website)

31.8% are female, 68.2% are male, average age 37.6.

Fig. 02

Gender split

31.8%
Female
68.2%
Male
Demographic split for Viki (website) audience in Germany
MetricValue
Female31.8%
Male68.2%
Average age37.6
Estimated audience size242,461
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Viki (website) audience in Germany
Age bracketShare%
16-1918%
20-2921%
30-3928%
40-4924%
50+10%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Viki (website) audience comes from Germany.

Worldwide audience distribution share by country for Viki (website)
CountryShare
United States13.7%
Japan13.2%
Brazil11.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Viki (website) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Viki (website) fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.27×
02Sachsen-Anhalt~7K1.16×
03Hessen~20K1.14×
04Berlin~10K1.14×
05Baden-Württemberg~40K1.09×
06Saarland~3K1.03×
07Rheinland-Pfalz~10K1.00×
08Nordrhein-Westfalen~50K0.98×
09Sachsen~10K0.98×
10Schleswig-Holstein~8K0.98×
11Bayern~40K0.96×
12Brandenburg~7K0.92×
13Hamburg~5K0.89×
14Niedersachsen~20K0.87×
15Mecklenburg-Vorpommern~4K0.86×
16Thüringen~5K0.78×
Fig. 06

Affinity by region

Affinity by region — Viki (website), Germany
0.78×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Viki (website) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Viki (website) audience
#·InterestCategoryAffinity×
01Sergio AgüeroSports112.07×
02Tristan ThompsonSports111.95×
03Izabel GoulartFashion & Accessoires57.11×
04Domus (magazine)Home & Garden53.92×
05Mnet (TV channel)Movies & TV51.16×
06Victoria JusticeMovies & TV45.43×
07Aaron RodgersSports41.06×
08Rose LeslieMovies & TV38.64×
09Mila KunisMovies & TV35.95×
10High School DxDMovies & TV34.32×
11Natalie DormerMovies & TV33.26×
12Kevin DurantSports31.71×
13Shaquille O'NealSports27.08×
14Elizabeth DebickiMovies & TV26.21×
15Alicia VikanderMovies & TV25.74×
16Novak DjokovicSports20.55×
17Lothar MatthäusSports14.31×
18VfL BochumSports10.26×
19Frauen-BundesligaSports9.10×
20Alexander ZverevSports6.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Viki (website) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Viki (website) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.56×
Convenience OrientationPREMIUM1.52×
PatriotismCONSERVATISM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Viki (website) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.63×
MindfulnessBALANCE0.72×
IndulgenceJOY0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Viki (website) have in Germany?

Viki (website) has an estimated audience of 242,461 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Viki (website) fans?

31.8% of Viki (website) fans are female, 68.2% are male, with an average age of 37.6 years.

03

Which brands do Viki (website) fans like most?

Viki (website) fans show strongest brand affinity for Mila Kunis (35.95×), Novak Djokovic (20.55×), and Rose Leslie (38.64×) over the country average.

04

Where do Viki (website) fans live in Germany?

Viki (website) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Viki (website) fans also like?

Beyond Viki (website) itself, the audience over-indexes on Novak Djokovic (20.55×), Rose Leslie (38.64×), Victoria Justice (45.43×), and Izabel Goulart (57.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in Germany

See Viki (website) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Viki (website). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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