Viki (website) Audience in Germany
Viki (website) has an estimated audience of 237,334 people in Germany. 31.8% are female, 68.2% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Circular Quay, Harvey Mudd College, Fast Five, Matala, Crete.
The average Viki (website) fan in Germany is 37.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Circular Quay, Harvey Mudd College, with strongest over-indexing on Loincloth (13.89× the country average). Demographically, the Viki (website) audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Spirituality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Viki (website) fans
| Metric | Value |
|---|---|
| Female | 31.8% |
| Male | 68.2% |
| Average age | 37.6 |
| Estimated audience size | 237,334 |
Audience persona
The typical Viki (website) fan in Germany is more male, around 37.6 years old, with strong Spirituality tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 51,406 | 0.99× |
| Bayern | 36,478 | 0.96× |
| Baden-Württemberg | 35,573 | 1.1× |
| Niedersachsen | 21,296 | 0.92× |
| Hessen | 20,729 | 1.15× |
| Berlin | 12,281 | 1.16× |
| Rheinland-Pfalz | 11,819 | 0.99× |
| Sachsen | 11,128 | 0.96× |
| Schleswig-Holstein | 8,557 | 1× |
| Sachsen-Anhalt | 6,782 | 1.1× |
| Brandenburg | 6,591 | 0.9× |
| Hamburg | 5,013 | 0.93× |
| Thüringen | 4,123 | 0.68× |
| Mecklenburg-Vorpommern | 3,352 | 0.74× |
| Saarland | 3,039 | 1.04× |
| Bremen | 2,840 | 1.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 13.89× | Fashion & Accessoires |
| Circular Quay | 62.11× | Travel & Leisure |
| Harvey Mudd College | 41.49× | Business & Career |
| Fast Five | 11.6× | Movies & TV |
| Matala, Crete | 18.96× | Travel & Leisure |
| Progressive rock | 2.87× | Music & Radio |
| Unique Gifts | 2.18× | Shopping |
| Pro-Ject | 9.99× | Music & Radio |
| Jalebi | 20× | Food & Beverages |
| Goon | 8.3× | Movies & TV |
| South Asian cuisine | 9.39× | Food & Beverages |
| Chili con carne | 9.65× | Food & Beverages |
| Personalised Gifts | 2.11× | Home & Garden |
| Este, Veneto | 2.75× | Travel & Leisure |
| CAC 40 | 1.57× | Business & Career |
| Hämatom | 21.95× | Music & Radio |
| Hückelhoven | 8.68× | Travel & Leisure |
| Bully (2011 film) | 6.22× | Movies & TV |
| Alaska | 3.62× | Travel & Leisure |
| Google Analytics | 2.54× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.25 |
| Convenience Orientation | PREMIUM | 1.22 |
| Tradition | CONSERVATISM | 1.15 |
| Price Sensitivity | PREMIUM | 1.14 |
| Early Adopter Mentality | POWER | 1.12 |
| Family Orientation | CONSERVATISM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.5% |
| Japan | 13.7% |
| Brazil | 12.6% |
See Viki (website) audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Viki (website) have in Germany?
Viki (website) has an estimated audience of 237,334 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Viki (website) fans?
31.8% of Viki (website) fans are female, 68.2% are male, with an average age of 37.6 years.
Which brands do Viki (website) fans like most?
Viki (website) fans show strongest brand affinity for Loincloth (13.89×), Circular Quay (62.11×), and Harvey Mudd College (41.49×) over the country average.
Where do Viki (website) fans live in Germany?
Viki (website) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 51,406), Bayern (reach 36,478), and Baden-Württemberg (reach 35,573). These three regions account for the largest share of the active audience.
What other brands do Viki (website) fans also like?
Beyond Viki (website) itself, the audience over-indexes on Circular Quay (62.11×), Harvey Mudd College (41.49×), Fast Five (11.6×), and Matala, Crete (18.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Viki (website). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.