Rascasse Audience Intelligence

Salomon Snowboards Target Market in United States

A data profile of the people who buy, follow and care about Salomon Snowboards in United States — modelled from more than twelve digital signal sources. Salomon Snowboards has an estimated audience of 435,871 people in United States.

#8among Ski / snowboard in United States#4098among Brand in United States#3905in Sports

The average Salomon Snowboards fan in United States is 33.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Colorado.

Top brand affinities include CAPiTA SNOWBOARDING, Jenny Jones (snowboarder), Jones Snowboards, with strongest over-indexing on CAPiTA SNOWBOARDING (378.95× the country average).

Demographically, the Salomon Snowboards audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Sports Activity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Salomon Snowboards fan in United States is more male, around 33.9 years old, with strong Sports Activity tendencies and a notable affinity for CAPiTA SNOWBOARDING.

Category: Sports · Type: Brand · Subtype: Ski / snowboard

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Salomon Snowboards profile in United States.

Audience size
436K
in United States
Gender
34.9%♀
65.1% male
Age
33.9
average years
Country rank
#39655
Brand in United States
Fig. 01

Search interest · 12-month trend

-0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Salomon Snowboards

34.9% are female, 65.1% are male, average age 33.9.

Fig. 02

Gender split

34.9%
Female
65.1%
Male
Demographic split for Salomon Snowboards audience in United States
MetricValue
Female34.9%
Male65.1%
Average age33.9
Estimated audience size435,871
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Salomon Snowboards audience in United States
Age bracketShare%
16-1932%
20-2923%
30-3918%
40-4916%
50+10%
Fig. 04

Worldwide distribution

43.6%

of the worldwide Salomon Snowboards audience comes from United States.

Worldwide audience distribution share by country for Salomon Snowboards
CountryShare
United States43.6%
Germany12.9%
Canada9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Salomon Snowboards audience in United States is strongest.

Fig. 05

Top regions by affinity

Salomon Snowboards customers by region in United States
#RegionReachAffinity×
01Utah~10K3.65×
02Colorado~20K2.87×
03Vermont~2K2.62×
04Montana~3K2.42×
05Idaho~5K2.34×
06Wyoming~1K1.74×
07Oregon~9K1.71×
08Alaska~2K1.69×
09New Hampshire~3K1.64×
10Minnesota~9K1.44×
11Washington~10K1.39×
12Nevada~5K1.26×
13New Mexico~3K1.26×
14Wisconsin~8K1.14×
15California~50K1.13×
16Maine~2K1.07×
17Pennsylvania~20K1.04×
18Massachusetts~9K0.99×
19Rhode Island~1K0.96×
20South Dakota<1K0.93×
21New Jersey~10K0.91×
22Arizona~8K0.90×
23Michigan~10K0.89×
24Connecticut~4K0.89×
25West Virginia~2K0.86×
26New York~20K0.81×
27Delaware<1K0.81×
28Mississippi~3K0.80×
29Iowa~3K0.78×
30Hawaii~1K0.78×
31Arkansas~3K0.74×
32Nebraska~2K0.74×
33Washington, District of Columbia<1K0.74×
34Louisiana~4K0.69×
35North Carolina~9K0.68×
36Virginia~7K0.68×
37Kansas~2K0.66×
38Alabama~4K0.65×
39Oklahoma~3K0.65×
40Maryland~5K0.61×
41Kentucky~3K0.61×
42Ohio~8K0.59×
43Illinois~8K0.57×
44South Carolina~4K0.57×
45Tennessee~5K0.55×
46Indiana~4K0.54×
47Missouri~4K0.53×
48Georgia~6K0.42×
49Florida~9K0.32×
50Texas~10K0.30×
Fig. 06

Affinity by region

Affinity by region — Salomon Snowboards, United States
0.30×1.00×3.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Salomon Snowboards audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Salomon Snowboards audience
#·InterestCategoryAffinity×
01CAPiTA SNOWBOARDINGSports378.95×
02Jones SnowboardsSports297.55×
03Jenny Jones (snowboarder)Sports290.45×
04Jamie Anderson (snowboarder)Sports263.28×
05FIS Ski Jumping World CupSports228.22×
06K2 SnowboardsSports173.89×
07Transworld SnowboardingSports113.53×
08Snowboard campSports107.22×
09United States Ski and Snowboard AssociationSports101.26×
10BurtonFashion & Accessoires92.54×
11Perisher Ski ResortTravel & Leisure72.41×
12Backcountry snowboardingSports50.47×
13Lou GehrigSports30.67×
14Ski touringSports18.05×
15Ski mountaineeringSports17.52×
16Backcountry skiingSports12.94×
17Freestyle skiingSports12.48×
18SnowboardSports9.65×
19Alpine skiingSports7.50×
20SkiSports7.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Salomon Snowboards audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Salomon Snowboards audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.78×
Design AffinityPREMIUM1.50×
Luxury OrientationPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Salomon Snowboards audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.60×
CreativityOPEN0.64×
Career OrientationPOWER0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Salomon Snowboards's target market in United States?

Salomon Snowboards's target market in United States covers an estimated 435,871 people, concentrated in California and New York.

02

What is the gender split and age of Salomon Snowboards customers?

34.9% of the Salomon Snowboards audience are female, 65.1% are male, with an average age of 33.9 years.

03

Which brands do Salomon Snowboards fans like most?

Salomon Snowboards fans show strongest brand affinity for CAPiTA SNOWBOARDING (378.95×), Jenny Jones (snowboarder) (290.45×), and Jones Snowboards (297.55×) over the country average.

04

Where do Salomon Snowboards fans live in United States?

Salomon Snowboards fans in United States are most concentrated in California (reach ~50K), New York (reach ~20K), and Colorado (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Salomon Snowboards fans also like?

Beyond Salomon Snowboards itself, the audience over-indexes on Jenny Jones (snowboarder) (290.45×), Jones Snowboards (297.55×), Burton (92.54×), and Jamie Anderson (snowboarder) (263.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Salomon Snowboards audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Salomon Snowboards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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