Salomon Snowboards Audience in United States

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Salomon Snowboards has an estimated audience of 435,876 people in United States. 34.9% are female, 65.1% are male, average age 33.9. Top regions: California, Colorado, New York. Top brand affinities: CAPiTA SNOWBOARDING, Jones Snowboards, Jenny Jones (snowboarder), Burton, Jamie Anderson (snowboarder).

The average Salomon Snowboards fan in United States is 33.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Colorado, New York. Top brand affinities include CAPiTA SNOWBOARDING, Jones Snowboards, Jenny Jones (snowboarder), with strongest over-indexing on CAPiTA SNOWBOARDING (378.95× the country average). Demographically, the Salomon Snowboards audience skews more male with an average age of 33.9, and over-indexes on personality traits such as Risk Appetite, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Brand · Subtype: Ski / snowboard

Demographics of Salomon Snowboards fans

Demographic split for Salomon Snowboards audience in United States
MetricValue
Female34.9%
Male65.1%
Average age33.9
Estimated audience size435,876

Audience persona

The typical Salomon Snowboards fan in United States is more male, around 33.9 years old, with strong Risk Appetite tendencies and a notable affinity for CAPiTA SNOWBOARDING.

Top regions in United States

Top regions ranked by reach for Salomon Snowboards in United States
RegionReachAffinity
California60,0401.25×
Colorado23,0493.36×
New York18,6410.77×
Utah17,3424.44×
Pennsylvania13,8420.94×
Washington13,1541.5×
Oregon9,7971.96×
New Jersey9,7540.88×
Minnesota9,1141.46×
Michigan9,0350.79×
Arizona8,8921×
Massachusetts7,9650.93×
North Carolina7,9030.6×
Texas7,8860.21×
Illinois7,0280.48×
Wisconsin6,8071.04×
Virginia6,4190.6×
Ohio6,1060.45×
Idaho5,9402.72×
Florida5,8410.2×
Nevada5,5731.32×
Maryland3,5610.48×
Montana3,5052.9×
Georgia3,4340.26×
Tennessee3,3620.38×
Connecticut3,2460.74×
New Mexico2,8641.31×
New Hampshire2,8401.65×
Indiana2,6690.34×
South Carolina2,2560.34×
Vermont2,2412.93×
Iowa2,0650.57×
Missouri2,0630.29×
Alaska1,8892.03×
Kentucky1,5590.29×
Wyoming1,5322.37×
Maine1,4480.93×
West Virginia1,3840.68×
Rhode Island1,1780.85×
Nebraska9990.46×
Kansas9870.29×
Hawaii9850.53×
Oklahoma9450.2×
South Dakota8750.87×
North Dakota8730.97×
Alabama7540.12×
Louisiana7060.13×
Arkansas6530.18×
Washington, District of Columbia6240.48×
Delaware5020.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Salomon Snowboards audience
BrandAffinityCategory
CAPiTA SNOWBOARDING378.95×Sports
Jones Snowboards297.55×Sports
Jenny Jones (snowboarder)290.45×Sports
Burton92.54×Fashion & Accessoires
Jamie Anderson (snowboarder)263.28×Sports
Backcountry snowboarding50.47×Sports
FIS Ski Jumping World Cup228.22×Sports
K2 Snowboards173.89×Sports
Ski mountaineering17.52×Sports
Backcountry skiing12.94×Sports
United States Ski and Snowboard Association101.26×Sports
Perisher Ski Resort72.41×Travel & Leisure
Ski touring18.05×Sports
Snowboard9.65×Sports
Snowboard camp107.22×Sports
Lou Gehrig30.67×Sports
Alpine skiing7.5×Sports
Transworld Snowboarding113.53×Sports
Ski7.22×Sports
Freestyle skiing12.48×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Salomon Snowboards audience
TraitClusterScore
Risk AppetiteTHRILL2.72
SustainabilityBALANCE1.96
Sports ActivityPOWER1.86
Design AffinityPREMIUM1.82
TravellingTHRILL1.8
Luxury OrientationPREMIUM1.63

Worldwide distribution

Worldwide audience distribution share by country for Salomon Snowboards
CountryShare
United States43.6%
Germany12.8%
Canada9.5%

See Salomon Snowboards audiences in other countries

More Ski / snowboard audiences in United States

Frequently asked questions

How many fans does Salomon Snowboards have in United States?

Salomon Snowboards has an estimated audience of 435,876 people in United States, concentrated in California and Colorado.

What is the gender split and age of Salomon Snowboards fans?

34.9% of Salomon Snowboards fans are female, 65.1% are male, with an average age of 33.9 years.

Which brands do Salomon Snowboards fans like most?

Salomon Snowboards fans show strongest brand affinity for CAPiTA SNOWBOARDING (378.95×), Jones Snowboards (297.55×), and Jenny Jones (snowboarder) (290.45×) over the country average.

Where do Salomon Snowboards fans live in United States?

Salomon Snowboards fans in United States are most concentrated in California (reach 60,040), Colorado (reach 23,049), and New York (reach 18,641). These three regions account for the largest share of the active audience.

What other brands do Salomon Snowboards fans also like?

Beyond Salomon Snowboards itself, the audience over-indexes on Jones Snowboards (297.55×), Jenny Jones (snowboarder) (290.45×), Burton (92.54×), and Jamie Anderson (snowboarder) (263.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Salomon Snowboards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.