Rascasse Audience Intelligence

Lou Gehrig Audience in United States

A data profile of the people who buy, follow and care about Lou Gehrig in United States — modelled from more than twelve digital signal sources. Lou Gehrig has an estimated audience of 1,067,350 people in United States.

#144among Baseball in United States#5003among Person in United States#2086in Sports

The average Lou Gehrig fan in United States is 43.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Pitbull (rapper), Larry Bird, Miles Teller, with strongest over-indexing on Pitbull (rapper) (82.28× the country average).

Demographically, the Lou Gehrig audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lou Gehrig fan in United States is more male, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Pitbull (rapper).

Category: Sports · Type: Person · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lou Gehrig profile in United States.

Audience size
1.1M
in United States
Gender
38.9%♀
61.1% male
Age
43.8
average years
Country rank
#22689
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lou Gehrig fans

38.9% are female, 61.1% are male, average age 43.8.

Fig. 02

Gender split

38.9%
Female
61.1%
Male
Demographic split for Lou Gehrig audience in United States
MetricValue
Female38.9%
Male61.1%
Average age43.8
Estimated audience size1,067,350
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Lou Gehrig audience in United States
Age bracketShare%
16-1918%
20-2911%
30-3914%
40-4920%
50+37%
Fig. 04

Worldwide distribution

72.2%

of the worldwide Lou Gehrig audience comes from United States.

Worldwide audience distribution share by country for Lou Gehrig
CountryShare
United States72.2%
Canada6.1%
United Kingdom3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lou Gehrig audience in United States is strongest.

Fig. 05

Top regions by affinity

Lou Gehrig fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~40K1.56×
02New York~90K1.52×
03Pennsylvania~50K1.40×
04Connecticut~20K1.37×
05Missouri~20K1.18×
06Delaware~4K1.17×
07Ohio~40K1.15×
08Illinois~40K1.14×
09Kansas~10K1.13×
10Rhode Island~4K1.11×
11Arizona~20K1.10×
12Wisconsin~20K1.10×
13West Virginia~6K1.10×
14Iowa~10K1.07×
15Idaho~6K1.07×
16New Hampshire~5K1.07×
17Massachusetts~20K1.06×
18Indiana~20K1.02×
19Maryland~20K1.01×
20Nebraska~6K1.01×
21Kentucky~10K1.00×
22Maine~4K1.00×
23Vermont~2K1.00×
24Tennessee~20K0.97×
25Alabama~20K0.97×
26Mississippi~9K0.97×
27California~100K0.96×
28North Dakota~2K0.96×
29Washington, District of Columbia~3K0.95×
30Michigan~30K0.94×
31Arkansas~9K0.94×
32North Carolina~30K0.92×
33Washington~20K0.92×
34South Dakota~2K0.92×
35Virginia~20K0.91×
36Minnesota~10K0.91×
37Oklahoma~10K0.91×
38Montana~3K0.91×
39Florida~70K0.90×
40South Carolina~20K0.90×
41Oregon~10K0.87×
42Nevada~9K0.86×
43Utah~9K0.86×
44Georgia~30K0.85×
45Louisiana~10K0.83×
46Colorado~10K0.82×
47Hawaii~4K0.81×
48Alaska~2K0.81×
49Texas~70K0.78×
50New Mexico~4K0.76×
Fig. 06

Affinity by region

Affinity by region — Lou Gehrig, United States
0.76×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lou Gehrig audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lou Gehrig audience
#·InterestCategoryAffinity×
01Pitbull (rapper)Music & Radio82.28×
02Larry BirdSports35.74×
03Salomon SnowboardsSports30.67×
04Wilt ChamberlainSports27.31×
05Brooks KoepkaSports20.44×
06Tim DuncanSports20.00×
07Bill RussellSports20.00×
08Kim CoatesMovies & TV20.00×
09Miles TellerMovies & TV19.94×
10Zach LaVineSports19.93×
11Niall HoranMusic & Radio14.28×
12Alvin and the ChipmunksMusic & Radio13.02×
13Mission: ImpossibleMovies & TV9.06×
14Stephen HawkingBusiness & Career8.51×
15Bruce SpringsteenMusic & Radio6.82×
16Cincinnati RedsSports5.74×
17FedExBusiness & Career4.64×
18Masters TournamentSports4.64×
19New York YankeesSports4.56×
20Donald TrumpPolitics & Society1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lou Gehrig audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lou Gehrig audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.23×
Family OrientationCONSERVATISM1.99×
Need for SecurityCONSERVATISM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lou Gehrig audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.59×
Luxury OrientationPREMIUM0.60×
Pet OwnershipJOY0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lou Gehrig have in United States?

Lou Gehrig has an estimated audience of 1,067,350 people in United States, concentrated in California and New York.

02

What is the gender split and age of Lou Gehrig fans?

38.9% of Lou Gehrig fans are female, 61.1% are male, with an average age of 43.8 years.

03

Which brands do Lou Gehrig fans like most?

Lou Gehrig fans show strongest brand affinity for Pitbull (rapper) (82.28×), Larry Bird (35.74×), and Miles Teller (19.94×) over the country average.

04

Where do Lou Gehrig fans live in United States?

Lou Gehrig fans in United States are most concentrated in California (reach ~100K), New York (reach ~90K), and Texas (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Lou Gehrig fans also like?

Beyond Lou Gehrig itself, the audience over-indexes on Larry Bird (35.74×), Miles Teller (19.94×), Wilt Chamberlain (27.31×), and Brooks Koepka (20.44×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lou Gehrig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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