Lou Gehrig Audience in United States

Lou Gehrig logo

Lou Gehrig has an estimated audience of 1,104,943 people in United States. 38.9% are female, 61.1% are male, average age 43.8. Top regions: California, New York, Texas. Top brand affinities: Hebe, Google Home, Governor of Michigan, headspace, Goop.

The average Lou Gehrig fan in United States is 43.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Hebe, Google Home, Governor of Michigan, with strongest over-indexing on Hebe (16.71× the country average). Demographically, the Lou Gehrig audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Baseball

Demographics of Lou Gehrig fans

Demographic split for Lou Gehrig audience in United States
MetricValue
Female38.9%
Male61.1%
Average age43.8
Estimated audience size1,104,943

Audience persona

The typical Lou Gehrig fan in United States is more male, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for Hebe.

Top regions in United States

Top regions ranked by reach for Lou Gehrig in United States
RegionReachAffinity
California121,1921×
New York98,5531.6×
Texas78,4310.83×
Florida68,1830.91×
Pennsylvania53,3991.44×
New Jersey47,2551.68×
Illinois43,8951.19×
Ohio40,7111.2×
North Carolina31,6150.95×
Michigan28,7110.99×
Georgia28,6490.84×
Arizona25,2351.12×
Virginia25,2180.94×
Massachusetts23,5701.08×
Tennessee21,6410.98×
Missouri21,3211.2×
Indiana21,1721.05×
Washington20,5620.93×
Maryland19,4081.02×
Wisconsin18,3601.1×
Connecticut15,6931.42×
South Carolina15,1650.91×
Minnesota14,9820.95×
Alabama14,8930.96×
Colorado14,4350.83×
Kentucky13,9791.01×
Oklahoma11,4250.93×
Louisiana11,2540.79×
Oregon11,0010.87×
Kansas9,9571.14×
Iowa9,5521.05×
Nevada9,3460.87×
Utah8,4870.86×
Arkansas8,4260.93×
Mississippi8,3890.92×
Idaho5,7881.04×
Nebraska5,4660.99×
West Virginia5,3371.04×
New Hampshire4,5211.04×
New Mexico3,9330.71×
Maine3,8570.97×
Rhode Island3,7601.07×
Delaware3,5971.18×
Hawaii3,5400.75×
Washington, District of Columbia3,0340.91×
Montana2,5810.84×
South Dakota2,0880.82×
North Dakota2,0540.9×
Vermont1,8110.93×
Alaska1,6310.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lou Gehrig audience
BrandAffinityCategory
Hebe16.71×Home & Garden
Google Home11.2×Technology & Electronics
Governor of Michigan11.64×Politics & Society
headspace14.06×Health
Goop8×Internet & Social Media
Wok9.52×Food & Beverages
Cherish (group)14.23×Music & Radio
Lansing Community College48.44×Business & Career
Elsword20×Games
Alaska1.95×Travel & Leisure
Nebraska Cornhuskers football3.83×Sports
Kikar HaShabbat16.43×News
Grace Slick8.58×Music & Radio
TV Fanatic10.38×Movies & TV
El Paso County, Colorado12.32×Travel & Leisure
Pro-Ject3.91×Music & Radio
Goma16.82×Travel & Leisure
Ira Glass16.3×Music & Radio
Faenza57.89×Travel & Leisure
Cryptic crossword13.89×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lou Gehrig audience
TraitClusterScore
Community OrientationOPEN1.55
PatriotismCONSERVATISM1.52
TraditionCONSERVATISM1.5
Risk AppetiteTHRILL1.46
Need for SecurityCONSERVATISM1.37
Family OrientationCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for Lou Gehrig
CountryShare
United States72.3%
Canada6.2%
United Kingdom3.3%

See Lou Gehrig audiences in other countries

More Baseball audiences in United States

Frequently asked questions

How many fans does Lou Gehrig have in United States?

Lou Gehrig has an estimated audience of 1,104,943 people in United States, concentrated in California and New York.

What is the gender split and age of Lou Gehrig fans?

38.9% of Lou Gehrig fans are female, 61.1% are male, with an average age of 43.8 years.

Which brands do Lou Gehrig fans like most?

Lou Gehrig fans show strongest brand affinity for Hebe (16.71×), Google Home (11.2×), and Governor of Michigan (11.64×) over the country average.

Where do Lou Gehrig fans live in United States?

Lou Gehrig fans in United States are most concentrated in California (reach 121,192), New York (reach 98,553), and Texas (reach 78,431). These three regions account for the largest share of the active audience.

What other brands do Lou Gehrig fans also like?

Beyond Lou Gehrig itself, the audience over-indexes on Google Home (11.2×), Governor of Michigan (11.64×), headspace (14.06×), and Goop (8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lou Gehrig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.