Perisher Ski Resort Audience in United States

Perisher Ski Resort logo

Perisher Ski Resort has an estimated audience of 365,846 people in United States. 43.7% are female, 56.3% are male, average age 35.5. Top regions: California, New York, Colorado. Top brand affinities: StubHub, Enterprise Rent-A-Car, Arc'teryx, Alpine skiing, Alan Rickman.

The average Perisher Ski Resort fan in United States is 35.5 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Colorado. Top brand affinities include StubHub, Enterprise Rent-A-Car, Arc'teryx, with strongest over-indexing on StubHub (25.63× the country average). Demographically, the Perisher Ski Resort audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Ski resort

Demographics of Perisher Ski Resort fans

Demographic split for Perisher Ski Resort audience in United States
MetricValue
Female43.7%
Male56.3%
Average age35.5
Estimated audience size365,846

Audience persona

The typical Perisher Ski Resort fan in United States is more male, around 35.5 years old, with strong Design Affinity tendencies and a notable affinity for StubHub.

Top regions in United States

Top regions ranked by reach for Perisher Ski Resort in United States
RegionReachAffinity
California40,0421×
New York21,3731.05×
Colorado20,4623.55×
Texas16,6550.53×
Florida12,9720.52×
Washington9,4811.29×
Massachusetts8,1911.14×
Pennsylvania8,0160.65×
Utah7,2922.23×
Virginia6,9430.78×
Maryland6,7581.07×
Illinois6,5600.54×
North Carolina5,5690.51×
New Jersey5,5430.6×
Ohio5,2150.46×
Georgia5,0290.45×
Michigan4,7800.5×
Oregon4,4321.06×
Minnesota4,3210.82×
Arizona4,0260.54×
Hawaii3,4142.17×
Nevada3,4060.96×
Connecticut3,2740.89×
Wisconsin3,0330.55×
Missouri3,0300.51×
Vermont3,0284.72×
Indiana2,6820.4×
Tennessee2,6800.37×
New Hampshire2,6311.82×
Montana2,0201.99×
South Carolina2,0180.37×
Washington, District of Columbia1,9911.81×
Idaho1,8761.02×
Alabama1,8430.36×
Louisiana1,7710.38×
Maine1,6921.29×
Oklahoma1,5270.38×
Mississippi1,5240.51×
Kansas1,5190.53×
Iowa1,4420.48×
Kentucky1,4030.31×
Arkansas1,3530.45×
New Mexico1,3200.72×
Alaska1,2551.6×
West Virginia1,1610.68×
Wyoming1,0171.88×
South Dakota9971.18×
North Dakota9711.29×
Nebraska9370.51×
Rhode Island9240.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Perisher Ski Resort audience
BrandAffinityCategory
StubHub25.63×Travel & Leisure
Enterprise Rent-A-Car13.97×Cars & Mobility
Arc'teryx28.35×Fashion & Accessoires
Alpine skiing15.22×Sports
Alan Rickman84.3×Movies & TV
Burton Snowboards35.44×Sports
Extreme sport9.75×Sports
Mikaela Shiffrin30.23×Sports
Indeed.com6.12×Business & Career
Ski resort10.19×Travel & Leisure
Google Maps5.22×Internet & Social Media
Salomon Snowboards61.88×Sports
Helly Hansen33.93×Fashion & Accessoires
Planet Fitness4.4×Sports
Standup paddleboarding9.8×Sports
Backpacking (travel)8.35×Travel & Leisure
Google News5.14×News
Apple Store6.4×Shopping
Subway Surfers14.39×Games
DuckDuckGo7.13×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Perisher Ski Resort audience
TraitClusterScore
Design AffinityPREMIUM9.32
TravellingTHRILL4.85
Risk AppetiteTHRILL4.67
Sports ActivityPOWER3.11
Luxury OrientationPREMIUM2.11
Quality AwarenessPREMIUM1.84

Worldwide distribution

Worldwide audience distribution share by country for Perisher Ski Resort
CountryShare
United States32.4%
Australia19.5%
Japan9.1%

See Perisher Ski Resort audiences in other countries

More Ski resort audiences in United States

Frequently asked questions

How many fans does Perisher Ski Resort have in United States?

Perisher Ski Resort has an estimated audience of 365,846 people in United States, concentrated in California and New York.

What is the gender split and age of Perisher Ski Resort fans?

43.7% of Perisher Ski Resort fans are female, 56.3% are male, with an average age of 35.5 years.

Which brands do Perisher Ski Resort fans like most?

Perisher Ski Resort fans show strongest brand affinity for StubHub (25.63×), Enterprise Rent-A-Car (13.97×), and Arc'teryx (28.35×) over the country average.

Where do Perisher Ski Resort fans live in United States?

Perisher Ski Resort fans in United States are most concentrated in California (reach 40,042), New York (reach 21,373), and Colorado (reach 20,462). These three regions account for the largest share of the active audience.

What other brands do Perisher Ski Resort fans also like?

Beyond Perisher Ski Resort itself, the audience over-indexes on Enterprise Rent-A-Car (13.97×), Arc'teryx (28.35×), Alpine skiing (15.22×), and Alan Rickman (84.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Perisher Ski Resort. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.