Backcountry snowboarding Audience in United States

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Backcountry snowboarding has an estimated audience of 1,398,193 people in United States. 32.4% are female, 67.6% are male, average age 34.9. Top regions: California, Colorado, New York. Top brand affinities: Embroidery Library, Cherish (group), Pro-Ject, Historic site, Elsword.

The average Backcountry snowboarding fan in United States is 34.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Colorado, New York. Top brand affinities include Embroidery Library, Cherish (group), Pro-Ject, with strongest over-indexing on Embroidery Library (29.63× the country average). Demographically, the Backcountry snowboarding audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Risk Appetite, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Backcountry snowboarding fans

Demographic split for Backcountry snowboarding audience in United States
MetricValue
Female32.4%
Male67.6%
Average age34.9
Estimated audience size1,398,193

Audience persona

The typical Backcountry snowboarding fan in United States is more male, around 34.9 years old, with strong Risk Appetite tendencies and a notable affinity for Embroidery Library.

Top regions in United States

Top regions ranked by reach for Backcountry snowboarding in United States
RegionReachAffinity
California128,0200.83×
Colorado52,6882.39×
New York43,6940.56×
Washington39,5191.41×
Utah28,5912.28×
Pennsylvania24,3330.52×
Texas22,8150.19×
Massachusetts20,2420.73×
Oregon19,9481.24×
Michigan18,5110.51×
New Jersey17,2810.49×
North Carolina17,1560.41×
Illinois15,6630.34×
Florida15,6460.17×
Virginia14,6610.43×
Arizona13,8980.49×
Idaho13,0181.86×
Nevada12,2180.9×
Ohio12,0610.28×
Minnesota11,5600.58×
Wisconsin11,4450.54×
Georgia11,0110.26×
Maryland10,9410.46×
Connecticut10,8830.78×
Montana10,7302.77×
Vermont9,1933.75×
New Hampshire8,7111.58×
Indiana8,6830.34×
Alaska8,3132.78×
Missouri7,8830.35×
Tennessee7,8540.28×
South Carolina7,7980.37×
Louisiana7,5910.42×
Arkansas7,5850.66×
New Mexico7,5431.08×
Oklahoma7,4180.48×
Kentucky7,3000.42×
Iowa7,2110.63×
Alabama7,0660.36×
West Virginia7,0481.08×
Maine7,0061.4×
Kansas6,5100.59×
Hawaii6,2181.03×
Rhode Island6,0751.37×
South Dakota6,0521.87×
North Dakota5,8932.05×
Wyoming5,7022.75×
Nebraska5,6870.81×
Delaware5,0221.3×
Washington, District of Columbia3,6260.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Backcountry snowboarding audience
BrandAffinityCategory
Embroidery Library29.63×Home & Garden
Cherish (group)18.52×Music & Radio
Pro-Ject6.53×Music & Radio
Historic site6.42×Arts & Culture
Elsword20×Games
Home construction1.58×Home & Garden
JDSU3.29×Business & Career
Product design1.9×Business & Career
Natural rubber1.9×Cars & Mobility
Nebraska Cornhuskers football3.3×Sports
edureka32.94×Business & Career
Vocal harmony3.72×Music & Radio
Jesse Plemons2.73×Movies & TV
Certified diabetes educator9.85×Business & Career
UK garage3.9×Music & Radio
Justice2×Politics & Society
Monogram2.62×Home & Garden
Governor of Michigan4.99×Politics & Society
3D printing1.71×Technology & Electronics
Jaws3.57×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Backcountry snowboarding audience
TraitClusterScore
Risk AppetiteTHRILL3.94
SustainabilityBALANCE2.79
Sports ActivityPOWER1.95
Luxury OrientationPREMIUM1.68
Family OrientationCONSERVATISM1.61
Design AffinityPREMIUM1.6

Worldwide distribution

Worldwide audience distribution share by country for Backcountry snowboarding
CountryShare
United States23.0%
Japan19.1%
Italy13.6%

See Backcountry snowboarding audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Backcountry snowboarding have in United States?

Backcountry snowboarding has an estimated audience of 1,398,193 people in United States, concentrated in California and Colorado.

What is the gender split and age of Backcountry snowboarding fans?

32.4% of Backcountry snowboarding fans are female, 67.6% are male, with an average age of 34.9 years.

Which brands do Backcountry snowboarding fans like most?

Backcountry snowboarding fans show strongest brand affinity for Embroidery Library (29.63×), Cherish (group) (18.52×), and Pro-Ject (6.53×) over the country average.

Where do Backcountry snowboarding fans live in United States?

Backcountry snowboarding fans in United States are most concentrated in California (reach 128,020), Colorado (reach 52,688), and New York (reach 43,694). These three regions account for the largest share of the active audience.

What other brands do Backcountry snowboarding fans also like?

Beyond Backcountry snowboarding itself, the audience over-indexes on Cherish (group) (18.52×), Pro-Ject (6.53×), Historic site (6.42×), and Elsword (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Backcountry snowboarding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.