Rascasse Audience Intelligence

Backcountry snowboarding Audience in United States

A data profile of the people who buy, follow and care about Backcountry snowboarding in United States — modelled from more than twelve digital signal sources. Backcountry snowboarding has an estimated audience of 1,398,193 people in United States.

#196among Sport in United States#7542among Topic in United States#1702in Sports

The average Backcountry snowboarding fan in United States is 34.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fischer (company), Extreme sport, Volcom, with strongest over-indexing on Fischer (company) (292.26× the country average).

Demographically, the Backcountry snowboarding audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Risk Appetite, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Backcountry snowboarding fan in United States is more male, around 34.9 years old, with strong Risk Appetite tendencies and a notable affinity for Fischer (company).

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Backcountry snowboarding profile in United States.

Audience size
1.4M
in United States
Gender
32.4%♀
67.6% male
Age
34.9
average years
Country rank
#18709
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Backcountry snowboarding fans

32.4% are female, 67.6% are male, average age 34.9.

Fig. 02

Gender split

32.4%
Female
67.6%
Male
Demographic split for Backcountry snowboarding audience in United States
MetricValue
Female32.4%
Male67.6%
Average age34.9
Estimated audience size1,398,193
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Backcountry snowboarding audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3919%
40-4917%
50+12%
Fig. 04

Worldwide distribution

23.0%

of the worldwide Backcountry snowboarding audience comes from United States.

Worldwide audience distribution share by country for Backcountry snowboarding
CountryShare
United States23.0%
Japan19.1%
Italy13.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Backcountry snowboarding audience in United States is strongest.

Fig. 05

Top regions by affinity

Backcountry snowboarding fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~40K1.90×
02Vermont~4K1.74×
03Utah~20K1.70×
04Alaska~5K1.57×
05Montana~6K1.54×
06Idaho~9K1.25×
07New Hampshire~7K1.25×
08Washington~30K1.24×
09North Dakota~3K1.19×
10Maine~6K1.11×
11South Dakota~4K1.11×
12Oregon~20K1.07×
13Rhode Island~5K1.05×
14New Mexico~7K1.03×
15Delaware~4K1.02×
16West Virginia~7K1.00×
17Hawaii~6K1.00×
18Nevada~10K0.98×
19Mississippi~10K0.97×
20Washington, District of Columbia~4K0.97×
21Nebraska~7K0.96×
22Connecticut~10K0.94×
23Massachusetts~30K0.93×
24Arkansas~10K0.93×
25Iowa~10K0.92×
26Kansas~10K0.92×
27Oklahoma~10K0.90×
28Alabama~20K0.89×
29Louisiana~20K0.89×
30Kentucky~20K0.89×
31Minnesota~20K0.87×
32Missouri~20K0.86×
33South Carolina~20K0.86×
34Wisconsin~20K0.86×
35Tennessee~20K0.84×
36Indiana~20K0.84×
37Maryland~20K0.83×
38California~100K0.81×
39Michigan~30K0.81×
40Arizona~20K0.81×
41New Jersey~30K0.80×
42Virginia~30K0.78×
43Georgia~30K0.77×
44Pennsylvania~40K0.76×
45Ohio~30K0.76×
46North Carolina~30K0.76×
47New York~60K0.72×
48Illinois~30K0.72×
49Florida~60K0.68×
50Texas~80K0.63×
Fig. 06

Affinity by region

Affinity by region — Backcountry snowboarding, United States
0.63×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Backcountry snowboarding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Backcountry snowboarding audience
#·InterestCategoryAffinity×
01Fischer (company)Sports292.26×
02Salomon SnowboardsSports50.47×
03Jack WolfskinFashion & Accessoires35.18×
04VolcomFashion & Accessoires26.72×
05Mercedes-Benz SprinterCars & Mobility17.95×
06ParaglidingSports16.31×
07Jeep CherokeeCars & Mobility16.24×
08FIS Alpine Ski World CupSports13.94×
09Burton SnowboardsSports12.68×
10Extreme sportSports10.52×
11Toyota TacomaCars & Mobility9.66×
12Winter Olympic GamesSports9.37×
13Lindsey VonnSports7.85×
14Speedway LLCFood & Beverages7.44×
15ParachutingSports6.59×
16Alpine skiingSports5.82×
17Family carCars & Mobility5.72×
18PatagoniaFashion & Accessoires4.78×
19Ski resortTravel & Leisure4.10×
20Planet FitnessSports2.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Backcountry snowboarding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Backcountry snowboarding audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL4.91×
SustainabilityBALANCE2.32×
Family OrientationCONSERVATISM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Backcountry snowboarding audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.85×
ExtroversionTHRILL0.85×
Price SensitivityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Backcountry snowboarding have in United States?

Backcountry snowboarding has an estimated audience of 1,398,193 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Backcountry snowboarding fans?

32.4% of Backcountry snowboarding fans are female, 67.6% are male, with an average age of 34.9 years.

03

Which brands do Backcountry snowboarding fans like most?

Backcountry snowboarding fans show strongest brand affinity for Fischer (company) (292.26×), Extreme sport (10.52×), and Volcom (26.72×) over the country average.

04

Where do Backcountry snowboarding fans live in United States?

Backcountry snowboarding fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Backcountry snowboarding fans also like?

Beyond Backcountry snowboarding itself, the audience over-indexes on Extreme sport (10.52×), Volcom (26.72×), Salomon Snowboards (50.47×), and Speedway LLC (7.44×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Backcountry snowboarding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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