Mercedes-Benz Sprinter Audience in United States
Mercedes-Benz Sprinter has an estimated audience of 1,137,814 people in United States. 27.6% are female, 72.4% are male, average age 47.0. Top regions: California, Texas, Florida. Top brand affinities: Light commercial vehicle, Van, Motorhome, Minibus, Solo climbing.
The average Mercedes-Benz Sprinter fan in United States is 47.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Light commercial vehicle, Van, Motorhome, with strongest over-indexing on Light commercial vehicle (89.47× the country average). Demographically, the Mercedes-Benz Sprinter audience skews more male with an average age of 47.0, and over-indexes on personality traits such as Sustainability, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Mercedes-Benz Sprinter fans
| Metric | Value |
|---|---|
| Female | 27.6% |
| Male | 72.4% |
| Average age | 47.0 |
| Estimated audience size | 1,137,814 |
Audience persona
The typical Mercedes-Benz Sprinter fan in United States is more male, around 47.0 years old, with strong Sustainability tendencies and a notable affinity for Light commercial vehicle.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 191,929 | 1.53× |
| Texas | 116,474 | 1.19× |
| Florida | 99,124 | 1.29× |
| New York | 79,310 | 1.25× |
| Georgia | 44,826 | 1.28× |
| Illinois | 44,333 | 1.17× |
| New Jersey | 38,437 | 1.33× |
| Pennsylvania | 37,854 | 0.99× |
| North Carolina | 34,585 | 1.01× |
| Virginia | 32,919 | 1.19× |
| Ohio | 32,491 | 0.93× |
| Michigan | 30,399 | 1.02× |
| Washington | 29,194 | 1.28× |
| Arizona | 25,393 | 1.09× |
| Tennessee | 22,536 | 0.99× |
| Indiana | 21,410 | 1.03× |
| Maryland | 21,333 | 1.09× |
| Massachusetts | 20,909 | 0.93× |
| Colorado | 19,367 | 1.08× |
| Missouri | 16,648 | 0.91× |
| South Carolina | 16,601 | 0.97× |
| Wisconsin | 16,050 | 0.94× |
| Louisiana | 15,940 | 1.09× |
| Nevada | 15,089 | 1.37× |
| Alabama | 15,007 | 0.94× |
| Oregon | 14,495 | 1.11× |
| Minnesota | 13,700 | 0.84× |
| Kentucky | 12,964 | 0.91× |
| Oklahoma | 12,016 | 0.95× |
| Connecticut | 11,923 | 1.04× |
| Utah | 10,557 | 1.04× |
| Arkansas | 8,828 | 0.94× |
| Iowa | 8,306 | 0.89× |
| Mississippi | 7,581 | 0.81× |
| Kansas | 6,874 | 0.77× |
| Idaho | 5,389 | 0.94× |
| New Mexico | 5,023 | 0.88× |
| Hawaii | 4,849 | 0.99× |
| Nebraska | 4,845 | 0.85× |
| West Virginia | 4,144 | 0.78× |
| New Hampshire | 3,415 | 0.76× |
| Maine | 3,362 | 0.82× |
| Montana | 3,017 | 0.96× |
| Washington, District of Columbia | 2,828 | 0.83× |
| Rhode Island | 2,826 | 0.78× |
| Alaska | 2,701 | 1.11× |
| Delaware | 2,591 | 0.83× |
| South Dakota | 2,179 | 0.83× |
| Wyoming | 1,642 | 0.97× |
| North Dakota | 1,626 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Light commercial vehicle | 89.47× | Cars & Mobility |
| Van | 11.31× | Cars & Mobility |
| Motorhome | 9.4× | Cars & Mobility |
| Minibus | 37.33× | Cars & Mobility |
| Solo climbing | 25.95× | Sports |
| Backcountry skiing | 8.85× | Sports |
| Volkswagen Commercial Vehicles | 52.63× | Cars & Mobility |
| Ford Transit | 28.53× | Cars & Mobility |
| Wakesurfing | 11.24× | Sports |
| Climbing shoe | 30.99× | Sports |
| Overlanding | 10.02× | Travel & Leisure |
| Overland (magazine) | 23.9× | Internet & Social Media |
| Standup paddleboarding | 6.68× | Sports |
| Indoor climbing | 16.44× | Sports |
| Turkey hunting | 4.47× | Sports |
| Paddleboarding | 6.48× | Sports |
| RV Trader | 14.04× | Shopping |
| Backcountry snowboarding | 17.95× | Sports |
| RVs | 3.5× | Cars & Mobility |
| Campervan | 9.34× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.81 |
| Quality Awareness | PREMIUM | 1.68 |
| Family Orientation | CONSERVATISM | 1.59 |
| Luxury Orientation | PREMIUM | 1.54 |
| Risk Appetite | THRILL | 1.46 |
| Travelling | THRILL | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| Germany | 8.9% |
| United Kingdom | 7.2% |
See Mercedes-Benz Sprinter audiences in other countries
More Car type audiences in United States
- SUVs (61,748,697)
- Used car (41,105,387)
- RVs (36,257,992)
- Used Cars (24,271,198)
- Muscle car (23,018,297)
Frequently asked questions
How many fans does Mercedes-Benz Sprinter have in United States?
Mercedes-Benz Sprinter has an estimated audience of 1,137,814 people in United States, concentrated in California and Texas.
What is the gender split and age of Mercedes-Benz Sprinter fans?
27.6% of Mercedes-Benz Sprinter fans are female, 72.4% are male, with an average age of 47.0 years.
Which brands do Mercedes-Benz Sprinter fans like most?
Mercedes-Benz Sprinter fans show strongest brand affinity for Light commercial vehicle (89.47×), Van (11.31×), and Motorhome (9.4×) over the country average.
Where do Mercedes-Benz Sprinter fans live in United States?
Mercedes-Benz Sprinter fans in United States are most concentrated in California (reach 191,929), Texas (reach 116,474), and Florida (reach 99,124). These three regions account for the largest share of the active audience.
What other brands do Mercedes-Benz Sprinter fans also like?
Beyond Mercedes-Benz Sprinter itself, the audience over-indexes on Van (11.31×), Motorhome (9.4×), Minibus (37.33×), and Solo climbing (25.95×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Mercedes-Benz Sprinter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.