Rascasse Audience Intelligence

Mercedes-Benz Sprinter Audience in United States

A data profile of the people who buy, follow and care about Mercedes-Benz Sprinter in United States — modelled from more than twelve digital signal sources. Mercedes-Benz Sprinter has an estimated audience of 1,142,016 people in United States.

#164among Car type in United States#164among Car Model in United States#680in Cars & Mobility

The average Mercedes-Benz Sprinter fan in United States is 47.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Light commercial vehicle, Van, Motorhome, with strongest over-indexing on Light commercial vehicle (89.47× the country average).

Demographically, the Mercedes-Benz Sprinter audience skews more male with an average age of 47.0, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mercedes-Benz Sprinter fan in United States is more male, around 47.0 years old, with strong Patriotism tendencies and a notable affinity for Light commercial vehicle.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mercedes-Benz Sprinter profile in United States.

Audience size
1.1M
in United States
Gender
27.6%♀
72.4% male
Age
47.0
average years
Country rank
#21620
Car Model in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mercedes-Benz Sprinter fans

27.6% are female, 72.4% are male, average age 47.0.

Fig. 02

Gender split

27.6%
Female
72.4%
Male
Demographic split for Mercedes-Benz Sprinter audience in United States
MetricValue
Female27.6%
Male72.4%
Average age47.0
Estimated audience size1,142,016
Fig. 03

Age distribution

Ø 47.0
average years
Age distribution of the Mercedes-Benz Sprinter audience in United States
Age bracketShare%
16-196%
20-2912%
30-3918%
40-4925%
50+39%
Fig. 04

Worldwide distribution

24.0%

of the worldwide Mercedes-Benz Sprinter audience comes from United States.

Worldwide audience distribution share by country for Mercedes-Benz Sprinter
CountryShare
United States24.0%
Germany9.0%
United Kingdom7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mercedes-Benz Sprinter audience in United States is strongest.

Fig. 05

Top regions by affinity

Mercedes-Benz Sprinter fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.45×
02Florida~100K1.30×
03Nevada~10K1.26×
04Washington~30K1.18×
05New Jersey~30K1.17×
06New York~70K1.14×
07Virginia~30K1.14×
08Illinois~40K1.13×
09Georgia~40K1.11×
10Texas~100K1.10×
11Maryland~20K1.08×
12Arizona~20K1.06×
13Alaska~3K1.06×
14Connecticut~10K1.05×
15Utah~10K1.04×
16Oregon~10K1.03×
17Michigan~30K1.02×
18Louisiana~10K1.02×
19Indiana~20K1.01×
20Pennsylvania~40K1.00×
21Colorado~20K1.00×
22Idaho~6K1.00×
23Hawaii~5K1.00×
24South Dakota~3K1.00×
25Oklahoma~10K0.99×
26Montana~3K0.99×
27Arkansas~9K0.98×
28Vermont~2K0.98×
29New Mexico~6K0.97×
30Tennessee~20K0.96×
31Kansas~9K0.96×
32Nebraska~5K0.96×
33West Virginia~5K0.96×
34Delaware~3K0.96×
35North Dakota~2K0.96×
36North Carolina~30K0.95×
37Maine~4K0.95×
38Missouri~20K0.94×
39South Carolina~20K0.94×
40Kentucky~10K0.94×
41Mississippi~9K0.94×
42Iowa~9K0.94×
43Ohio~30K0.93×
44Minnesota~20K0.93×
45Alabama~10K0.93×
46Massachusetts~20K0.92×
47New Hampshire~4K0.92×
48Rhode Island~3K0.92×
49Washington, District of Columbia~3K0.91×
50Wisconsin~20K0.90×
Fig. 06

Affinity by region

Affinity by region — Mercedes-Benz Sprinter, United States
0.90×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mercedes-Benz Sprinter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mercedes-Benz Sprinter audience
#·InterestCategoryAffinity×
01Light commercial vehicleCars & Mobility89.47×
02MinibusCars & Mobility37.33×
03Climbing shoeSports30.99×
04Ford TransitCars & Mobility28.53×
05Solo climbingSports25.95×
06Overland (magazine)Internet & Social Media23.90×
07Backcountry snowboardingSports17.95×
08Indoor climbingSports16.44×
09RV TraderShopping14.04×
10VanCars & Mobility11.31×
11WakesurfingSports11.24×
12OverlandingTravel & Leisure10.02×
13MotorhomeCars & Mobility9.40×
14CampervanCars & Mobility9.34×
15Backcountry skiingSports8.85×
16Standup paddleboardingSports6.68×
17PaddleboardingSports6.48×
18Turkey huntingSports4.47×
19Fly fishingSports4.45×
20RVsCars & Mobility3.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mercedes-Benz Sprinter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mercedes-Benz Sprinter audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.50×
TravellingTHRILL1.39×
SustainabilityBALANCE1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mercedes-Benz Sprinter audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.66×
TraditionCONSERVATISM0.78×
SpiritualityBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mercedes-Benz Sprinter have in United States?

Mercedes-Benz Sprinter has an estimated audience of 1,142,016 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mercedes-Benz Sprinter fans?

27.6% of Mercedes-Benz Sprinter fans are female, 72.4% are male, with an average age of 47.0 years.

03

Which brands do Mercedes-Benz Sprinter fans like most?

Mercedes-Benz Sprinter fans show strongest brand affinity for Light commercial vehicle (89.47×), Van (11.31×), and Motorhome (9.4×) over the country average.

04

Where do Mercedes-Benz Sprinter fans live in United States?

Mercedes-Benz Sprinter fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mercedes-Benz Sprinter fans also like?

Beyond Mercedes-Benz Sprinter itself, the audience over-indexes on Van (11.31×), Motorhome (9.4×), Minibus (37.33×), and Solo climbing (25.95×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mercedes-Benz Sprinter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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