Rascasse Audience Intelligence

Mercedes-Benz Sprinter Audience in Germany

A data profile of the people who buy, follow and care about Mercedes-Benz Sprinter in Germany — modelled from more than twelve digital signal sources. Mercedes-Benz Sprinter has an estimated audience of 427,771 people in Germany.

#209among Car type in Germany#200among Car Model in Germany#613in Cars & Mobility

The average Mercedes-Benz Sprinter fan in Germany is 43.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Motorhome stopover, Hornbach, with strongest over-indexing on Tagesschau (2.03× the country average).

Demographically, the Mercedes-Benz Sprinter audience skews more male with an average age of 43.6, and over-indexes on personality traits such as DIY Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mercedes-Benz Sprinter fan in Germany is more male, around 43.6 years old, with strong DIY Mentality tendencies and a notable affinity for Tagesschau.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mercedes-Benz Sprinter profile in Germany.

Audience size
428K
in Germany
Gender
18.4%♀
81.6% male
Age
43.6
average years
Country rank
#13295
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+57%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mercedes-Benz Sprinter fans

18.4% are female, 81.6% are male, average age 43.6.

Fig. 02

Gender split

18.4%
Female
81.6%
Male
Demographic split for Mercedes-Benz Sprinter audience in Germany
MetricValue
Female18.4%
Male81.6%
Average age43.6
Estimated audience size427,771
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Mercedes-Benz Sprinter audience in Germany
Age bracketShare%
16-1910%
20-2913%
30-3922%
40-4930%
50+25%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Mercedes-Benz Sprinter audience comes from Germany.

Worldwide audience distribution share by country for Mercedes-Benz Sprinter
CountryShare
United States24.0%
Germany9.0%
United Kingdom7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mercedes-Benz Sprinter audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mercedes-Benz Sprinter fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~20K1.19×
02Sachsen~20K1.16×
03Mecklenburg-Vorpommern~9K1.12×
04Baden-Württemberg~60K1.07×
05Bayern~70K1.06×
06Schleswig-Holstein~20K1.05×
07Thüringen~10K1.05×
08Hamburg~10K1.01×
09Niedersachsen~40K0.97×
10Sachsen-Anhalt~10K0.96×
11Nordrhein-Westfalen~90K0.95×
12Rheinland-Pfalz~20K0.95×
13Berlin~20K0.95×
14Hessen~30K0.93×
15Bremen~3K0.90×
16Saarland~5K0.88×
Fig. 06

Affinity by region

Affinity by region — Mercedes-Benz Sprinter, Germany
0.88×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mercedes-Benz Sprinter audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mercedes-Benz Sprinter audience
#·InterestCategoryAffinity×
01Motorhome stopoverTravel & Leisure16.48×
02Mercedes-Benz SLK-ClassCars & Mobility12.18×
03Mercedes-Benz CitanCars & Mobility9.22×
04Light commercial vehicleCars & Mobility7.56×
05Fiat DucatoCars & Mobility5.42×
06Ford TransitCars & Mobility5.36×
07VanCars & Mobility3.91×
08MotorhomeCars & Mobility3.19×
09CampervanCars & Mobility2.77×
10RV parkCars & Mobility2.69×
11RVsCars & Mobility2.05×
12TagesschauMovies & TV2.03×
13CarpentryHome & Garden2.02×
14Cars (film)Movies & TV1.96×
15HornbachShopping1.88×
16EngineCars & Mobility1.87×
17PostbankBusiness & Career1.85×
18ADACCars & Mobility1.65×
19Mechanical engineeringBusiness & Career1.64×
20FRITZ!BoxTechnology & Electronics1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mercedes-Benz Sprinter audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mercedes-Benz Sprinter audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.20×
Need for SecurityCONSERVATISM1.16×
Quality AwarenessPREMIUM1.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mercedes-Benz Sprinter audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.61×
Early Adopter MentalityPOWER0.68×
IndividualismJOY0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mercedes-Benz Sprinter have in Germany?

Mercedes-Benz Sprinter has an estimated audience of 427,771 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mercedes-Benz Sprinter fans?

18.4% of Mercedes-Benz Sprinter fans are female, 81.6% are male, with an average age of 43.6 years.

03

Which brands do Mercedes-Benz Sprinter fans like most?

Mercedes-Benz Sprinter fans show strongest brand affinity for Tagesschau (2.03×), Motorhome stopover (16.48×), and Hornbach (1.88×) over the country average.

04

Where do Mercedes-Benz Sprinter fans live in Germany?

Mercedes-Benz Sprinter fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Mercedes-Benz Sprinter fans also like?

Beyond Mercedes-Benz Sprinter itself, the audience over-indexes on Motorhome stopover (16.48×), Hornbach (1.88×), RVs (2.05×), and Motorhome (3.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Mercedes-Benz Sprinter audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mercedes-Benz Sprinter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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