Mercedes-Benz Sprinter Audience in Germany
Mercedes-Benz Sprinter has an estimated audience of 419,945 people in Germany. 18.4% are female, 81.6% are male, average age 43.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Motorhome stopover, Hornbach, RVs, Motorhome.
The average Mercedes-Benz Sprinter fan in Germany is 43.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Motorhome stopover, Hornbach, with strongest over-indexing on Tagesschau (2.03× the country average). Demographically, the Mercedes-Benz Sprinter audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Mercedes-Benz Sprinter fans
| Metric | Value |
|---|---|
| Female | 18.4% |
| Male | 81.6% |
| Average age | 43.6 |
| Estimated audience size | 419,945 |
Audience persona
The typical Mercedes-Benz Sprinter fan in Germany is more male, around 43.6 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 88,815 | 0.97× |
| Bayern | 70,837 | 1.05× |
| Baden-Württemberg | 63,193 | 1.1× |
| Niedersachsen | 40,681 | 1× |
| Hessen | 31,035 | 0.97× |
| Sachsen | 23,367 | 1.13× |
| Rheinland-Pfalz | 20,761 | 0.99× |
| Berlin | 18,296 | 0.97× |
| Schleswig-Holstein | 16,815 | 1.12× |
| Brandenburg | 16,014 | 1.23× |
| Hamburg | 10,842 | 1.14× |
| Thüringen | 10,565 | 0.99× |
| Sachsen-Anhalt | 9,140 | 0.84× |
| Mecklenburg-Vorpommern | 8,609 | 1.07× |
| Saarland | 3,815 | 0.74× |
| Bremen | 2,479 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.03× | Movies & TV |
| Motorhome stopover | 16.48× | Travel & Leisure |
| Hornbach | 1.88× | Shopping |
| RVs | 2.05× | Cars & Mobility |
| Motorhome | 3.19× | Cars & Mobility |
| RV park | 2.69× | Cars & Mobility |
| Postbank | 1.85× | Business & Career |
| Van | 3.91× | Cars & Mobility |
| Cars (film) | 1.96× | Movies & TV |
| Engine | 1.87× | Cars & Mobility |
| Light commercial vehicle | 7.56× | Cars & Mobility |
| Mercedes-Benz SLK-Class | 12.18× | Cars & Mobility |
| Mercedes-Benz Citan | 9.22× | Cars & Mobility |
| Ford Transit | 5.36× | Cars & Mobility |
| FRITZ!Box | 1.57× | Technology & Electronics |
| ADAC | 1.65× | Cars & Mobility |
| Fiat Ducato | 5.42× | Cars & Mobility |
| Mercedes-Benz GLK-Class | 9.43× | Cars & Mobility |
| Carpentry | 2.02× | Home & Garden |
| Campervan | 2.77× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.77 |
| Patriotism | CONSERVATISM | 1.45 |
| DIY Mentality | THRILL | 1.38 |
| Family Orientation | CONSERVATISM | 1.33 |
| Quality Awareness | PREMIUM | 1.28 |
| Luxury Orientation | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| Germany | 8.9% |
| United Kingdom | 7.2% |
See Mercedes-Benz Sprinter audiences in other countries
- Mercedes-Benz Sprinter — United States
- Mercedes-Benz Sprinter — United Kingdom
- Mercedes-Benz Sprinter — France
- Mercedes-Benz Sprinter — Italy
- Mercedes-Benz Sprinter — Spain
- Mercedes-Benz Sprinter — Brazil
- Mercedes-Benz Sprinter — Japan
- Mercedes-Benz Sprinter — South Korea
- Mercedes-Benz Sprinter — India
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Mercedes-Benz Sprinter have in Germany?
Mercedes-Benz Sprinter has an estimated audience of 419,945 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mercedes-Benz Sprinter fans?
18.4% of Mercedes-Benz Sprinter fans are female, 81.6% are male, with an average age of 43.6 years.
Which brands do Mercedes-Benz Sprinter fans like most?
Mercedes-Benz Sprinter fans show strongest brand affinity for Tagesschau (2.03×), Motorhome stopover (16.48×), and Hornbach (1.88×) over the country average.
Where do Mercedes-Benz Sprinter fans live in Germany?
Mercedes-Benz Sprinter fans in Germany are most concentrated in Nordrhein-Westfalen (reach 88,815), Bayern (reach 70,837), and Baden-Württemberg (reach 63,193). These three regions account for the largest share of the active audience.
What other brands do Mercedes-Benz Sprinter fans also like?
Beyond Mercedes-Benz Sprinter itself, the audience over-indexes on Motorhome stopover (16.48×), Hornbach (1.88×), RVs (2.05×), and Motorhome (3.19×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mercedes-Benz Sprinter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.