Rascasse Audience Intelligence

Backcountry snowboarding Audience in Germany

A data profile of the people who buy, follow and care about Backcountry snowboarding in Germany — modelled from more than twelve digital signal sources. Backcountry snowboarding has an estimated audience of 340,825 people in Germany.

#174among Sport in Germany#5759among Topic in Germany#1249in Sports

The average Backcountry snowboarding fan in Germany is 34.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Fischer (company), Atomic Skis, Elizabeth Taylor, with strongest over-indexing on Fischer (company) (40.43× the country average).

Demographically, the Backcountry snowboarding audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Risk Appetite, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Backcountry snowboarding fan in Germany is more male, around 34.8 years old, with strong Risk Appetite tendencies and a notable affinity for Fischer (company).

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Backcountry snowboarding profile in Germany.

Audience size
341K
in Germany
Gender
41.4%♀
58.6% male
Age
34.8
average years
Country rank
#15818
Topic in Germany
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Backcountry snowboarding fans

41.4% are female, 58.6% are male, average age 34.8.

Fig. 02

Gender split

41.4%
Female
58.6%
Male
Demographic split for Backcountry snowboarding audience in Germany
MetricValue
Female41.4%
Male58.6%
Average age34.8
Estimated audience size340,825
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Backcountry snowboarding audience in Germany
Age bracketShare%
16-1934%
20-2919%
30-3916%
40-4916%
50+14%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Backcountry snowboarding audience comes from Germany.

Worldwide audience distribution share by country for Backcountry snowboarding
CountryShare
United States23.0%
Japan19.1%
Italy13.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Backcountry snowboarding audience in Germany is strongest.

Fig. 05

Top regions by affinity

Backcountry snowboarding fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~10K1.29×
02Sachsen~20K1.09×
03Schleswig-Holstein~10K1.09×
04Hamburg~8K1.09×
05Rheinland-Pfalz~20K1.03×
06Berlin~20K1.02×
07Brandenburg~10K1.00×
08Mecklenburg-Vorpommern~6K1.00×
09Bremen~3K1.00×
10Sachsen-Anhalt~9K0.99×
11Hessen~20K0.92×
12Niedersachsen~30K0.91×
13Baden-Württemberg~40K0.89×
14Bayern~50K0.88×
15Nordrhein-Westfalen~60K0.83×
16Saarland0.00×
Fig. 06

Affinity by region

Affinity by region — Backcountry snowboarding, Germany
0.83×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Backcountry snowboarding audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Backcountry snowboarding audience
#·InterestCategoryAffinity×
01Fischer (company)Sports40.43×
02Atomic SkisSports37.35×
03Salomon SnowboardsSports34.81×
04Skis RossignolSports30.00×
05Elizabeth TaylorMovies & TV20.00×
06Julie AndrewsMovies & TV20.00×
07Ski jumpingSports20.00×
08MobyMusic & Radio20.00×
09Stefan ZweigLiterature20.00×
10KettcarMusic & Radio20.00×
11Jane FondaMovies & TV18.36×
12Sophia LorenMovies & TV15.90×
13Arc'teryxFashion & Accessoires15.58×
14Ski mountaineeringSports9.43×
15BoulderingSports9.42×
16SpVgg Greuther FürthSports8.68×
17PatagoniaFashion & Accessoires8.37×
18Frauen-BundesligaSports7.51×
19Ski touringSports7.36×
20Lindsey VonnSports6.73×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Backcountry snowboarding audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Backcountry snowboarding audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.65×
Sports ActivityPOWER1.96×
TravellingTHRILL1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Backcountry snowboarding audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.62×
SpiritualityBALANCE0.64×
IndulgenceJOY0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Backcountry snowboarding have in Germany?

Backcountry snowboarding has an estimated audience of 340,825 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Backcountry snowboarding fans?

41.4% of Backcountry snowboarding fans are female, 58.6% are male, with an average age of 34.8 years.

03

Which brands do Backcountry snowboarding fans like most?

Backcountry snowboarding fans show strongest brand affinity for Fischer (company) (40.43×), Atomic Skis (37.35×), and Elizabeth Taylor (20×) over the country average.

04

Where do Backcountry snowboarding fans live in Germany?

Backcountry snowboarding fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Backcountry snowboarding fans also like?

Beyond Backcountry snowboarding itself, the audience over-indexes on Atomic Skis (37.35×), Elizabeth Taylor (20×), Jane Fonda (18.36×), and Arc'teryx (15.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Backcountry snowboarding audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Backcountry snowboarding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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