Backcountry snowboarding Audience in Germany
Backcountry snowboarding has an estimated audience of 340,825 people in Germany. 41.4% are female, 58.6% are male, average age 34.8. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Dog breed, Goes, Gumbal, Hormones: The Series, Caprivi Strip.
The average Backcountry snowboarding fan in Germany is 34.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Dog breed, Goes, Gumbal, with strongest over-indexing on Dog breed (2.95× the country average). Demographically, the Backcountry snowboarding audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Risk Appetite, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Backcountry snowboarding fans
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 34.8 |
| Estimated audience size | 340,825 |
Audience persona
The typical Backcountry snowboarding fan in Germany is more male, around 34.8 years old, with strong Risk Appetite tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 28,627 | 0.38× |
| Baden-Württemberg | 26,565 | 0.57× |
| Bayern | 23,471 | 0.43× |
| Sachsen | 22,809 | 1.36× |
| Thüringen | 21,340 | 2.46× |
| Rheinland-Pfalz | 19,785 | 1.16× |
| Niedersachsen | 18,869 | 0.57× |
| Schleswig-Holstein | 17,638 | 1.44× |
| Berlin | 17,062 | 1.12× |
| Hessen | 16,666 | 0.64× |
| Hamburg | 11,300 | 1.47× |
| Brandenburg | 10,860 | 1.03× |
| Sachsen-Anhalt | 3,906 | 0.44× |
| Mecklenburg-Vorpommern | 3,435 | 0.53× |
| Bremen | 3,351 | 1.15× |
| Saarland | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.95× | Pets & Animals |
| Goes | 2.56× | Travel & Leisure |
| Gumbal | 10.96× | Cars & Mobility |
| Hormones: The Series | 14.4× | Movies & TV |
| Caprivi Strip | 13.93× | |
| Progressive rock | 2.11× | Music & Radio |
| CAC 40 | 1.81× | Business & Career |
| Natural rubber | 2.8× | Cars & Mobility |
| Whist | 5.09× | Games |
| Nurse education | 2.26× | Kids & Family |
| 12 Monkeys (TV series) | 5.68× | Movies & TV |
| Mechanic | 1.87× | Cars & Mobility |
| Nationality | 2.54× | Politics & Society |
| Bull riding | 5.68× | Sports |
| Alaska | 3.03× | Travel & Leisure |
| Information technology consulting | 3.33× | Technology & Electronics |
| Google Analytics | 2.02× | Internet & Social Media |
| Igor Stravinsky | 9.62× | Music & Radio |
| Handmade Gifts | 1.6× | Kids & Family |
| Icon (magazine) | 1.98× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.29 |
| Sustainability | BALANCE | 2.16 |
| Sports Activity | POWER | 2.1 |
| Luxury Orientation | PREMIUM | 1.73 |
| Early Adopter Mentality | POWER | 1.72 |
| Travelling | THRILL | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.0% |
| Japan | 19.1% |
| Italy | 13.6% |
See Backcountry snowboarding audiences in other countries
- Backcountry snowboarding — United States
- Backcountry snowboarding — United Kingdom
- Backcountry snowboarding — France
- Backcountry snowboarding — Italy
- Backcountry snowboarding — Spain
- Backcountry snowboarding — Brazil
- Backcountry snowboarding — Japan
- Backcountry snowboarding — South Korea
- Backcountry snowboarding — India
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Backcountry snowboarding have in Germany?
Backcountry snowboarding has an estimated audience of 340,825 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Backcountry snowboarding fans?
41.4% of Backcountry snowboarding fans are female, 58.6% are male, with an average age of 34.8 years.
Which brands do Backcountry snowboarding fans like most?
Backcountry snowboarding fans show strongest brand affinity for Dog breed (2.95×), Goes (2.56×), and Gumbal (10.96×) over the country average.
Where do Backcountry snowboarding fans live in Germany?
Backcountry snowboarding fans in Germany are most concentrated in Nordrhein-Westfalen (reach 28,627), Baden-Württemberg (reach 26,565), and Bayern (reach 23,471). These three regions account for the largest share of the active audience.
What other brands do Backcountry snowboarding fans also like?
Beyond Backcountry snowboarding itself, the audience over-indexes on Goes (2.56×), Gumbal (10.96×), Hormones: The Series (14.4×), and Caprivi Strip (13.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Backcountry snowboarding. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.