Sight & Sound Audience in United States

Sight & Sound logo

Sight & Sound has an estimated audience of 1,564,253 people in United States. 53.4% are female, 46.6% are male, average age 42.6. Top regions: Pennsylvania, New York, New Jersey. Top brand affinities: Nationality, The Nice Guys, Elsword, Nebraska Cornhuskers football, Home staging.

The average Sight & Sound fan in United States is 42.6 years old, balanced, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New York, New Jersey. Top brand affinities include Nationality, The Nice Guys, Elsword, with strongest over-indexing on Nationality (4.38× the country average). Demographically, the Sight & Sound audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person

Demographics of Sight & Sound fans

Demographic split for Sight & Sound audience in United States
MetricValue
Female53.4%
Male46.6%
Average age42.6
Estimated audience size1,564,253

Audience persona

The typical Sight & Sound fan in United States is balanced, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Sight & Sound in United States
RegionReachAffinity
Pennsylvania307,5795.84×
New York186,0972.13×
New Jersey139,0033.49×
Missouri115,8544.59×
Maryland108,9604.05×
Virginia83,2332.18×
Texas56,4870.42×
Florida32,4170.31×
Connecticut31,9902.04×
Ohio31,2380.65×
Arkansas28,8792.24×
North Carolina25,7070.55×
California22,8900.13×
Illinois22,3680.43×
Massachusetts21,9950.71×
Oklahoma20,2411.17×
West Virginia17,8032.44×
Tennessee17,4170.56×
Delaware16,8423.9×
Indiana16,7960.59×
Georgia14,8820.31×
Michigan14,2660.35×
Kansas12,0810.98×
Louisiana10,6820.53×
South Carolina10,4930.45×
Kentucky8,7710.45×
Alabama7,8490.36×
Washington, District of Columbia7,7071.64×
Colorado7,4250.3×
Minnesota7,3360.33×
Iowa7,1620.56×
Washington6,6750.21×
Mississippi6,5880.51×
Wisconsin6,2020.26×
Arizona5,1900.16×
Rhode Island4,6570.94×
Nebraska3,8570.49×
New Hampshire3,7060.6×
Oregon3,0020.17×
Maine2,9930.53×
Hawaii1,8930.28×
Nevada1,6710.11×
Utah1,5220.11×
New Mexico1,4350.18×
Idaho1,3380.17×
South Dakota1,1960.33×
Vermont1,0310.38×
Alaska8830.26×
North Dakota8020.25×
Montana7370.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sight & Sound audience
BrandAffinityCategory
Nationality4.38×Politics & Society
The Nice Guys12.66×Movies & TV
Elsword20×Games
Nebraska Cornhuskers football3.93×Sports
Home staging5.63×Home & Garden
College of the Holy Cross13.25×Business & Career
Page Kennedy15.58×Movies & TV
Israel1.73×Travel & Leisure
Chromebook4.34×Technology & Electronics
Steampunk3.35×Fashion & Accessoires
Glossier3.42×Beauty & Wellness
Oracle Certification Program15.16×Technology & Electronics
Grammarly2.7×Business & Career
Sinaloa2.03×Travel & Leisure
Charlamagne Tha God5.05×Movies & TV
Urban horticulture1.88×Home & Garden
Christmas Gifts2.48×Kids & Family
Nipsey Hussle2.77×Music & Radio
Winemaking2.13×Food & Beverages
Non-celiac gluten sensitivity5.26×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sight & Sound audience
TraitClusterScore
PatriotismCONSERVATISM1.7
SpiritualityBALANCE1.49
TraditionCONSERVATISM1.43
Family OrientationCONSERVATISM1.19
Career OrientationPOWER1.17
Price SensitivityPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Sight & Sound
CountryShare
United States87.7%
United Kingdom4.0%
Canada2.1%

See Sight & Sound audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Sight & Sound have in United States?

Sight & Sound has an estimated audience of 1,564,253 people in United States, concentrated in Pennsylvania and New York.

What is the gender split and age of Sight & Sound fans?

53.4% of Sight & Sound fans are female, 46.6% are male, with an average age of 42.6 years.

Which brands do Sight & Sound fans like most?

Sight & Sound fans show strongest brand affinity for Nationality (4.38×), The Nice Guys (12.66×), and Elsword (20×) over the country average.

Where do Sight & Sound fans live in United States?

Sight & Sound fans in United States are most concentrated in Pennsylvania (reach 307,579), New York (reach 186,097), and New Jersey (reach 139,003). These three regions account for the largest share of the active audience.

What other brands do Sight & Sound fans also like?

Beyond Sight & Sound itself, the audience over-indexes on The Nice Guys (12.66×), Elsword (20×), Nebraska Cornhuskers football (3.93×), and Home staging (5.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sight & Sound. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.