Rascasse Audience Intelligence

Sight & Sound Audience in United States

A data profile of the people who buy, follow and care about Sight & Sound in United States — modelled from more than twelve digital signal sources. Sight & Sound has an estimated audience of 1,490,488 people in United States.

#3592among Person in United States#2966in Movies & TV

The average Sight & Sound fan in United States is 42.6 years old, balanced, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, Missouri, New York.

Top brand affinities include Gangs of New York, Dirty Dancing, School of Rock, with strongest over-indexing on Gangs of New York (89.65× the country average).

Demographically, the Sight & Sound audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sight & Sound fan in United States is balanced, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Gangs of New York.

Category: Movies & TV · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sight & Sound profile in United States.

Audience size
1.5M
in United States
Gender
53.4%♀
46.6% male
Age
42.6
average years
Country rank
#17851
Person in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sight & Sound fans

53.4% are female, 46.6% are male, average age 42.6.

Fig. 02

Gender split

53.4%
Female
46.6%
Male
Demographic split for Sight & Sound audience in United States
MetricValue
Female53.4%
Male46.6%
Average age42.6
Estimated audience size1,490,488
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Sight & Sound audience in United States
Age bracketShare%
16-1917%
20-2915%
30-3916%
40-4920%
50+32%
Fig. 04

Worldwide distribution

87.1%

of the worldwide Sight & Sound audience comes from United States.

Worldwide audience distribution share by country for Sight & Sound
CountryShare
United States87.1%
United Kingdom4.0%
Canada2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sight & Sound audience in United States is strongest.

Fig. 05

Top regions by affinity

Sight & Sound fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~300K11.16×
02Pennsylvania~400K7.32×
03Delaware~20K3.67×
04Maryland~90K3.45×
05New Jersey~100K2.77×
06West Virginia~20K2.12×
07Arkansas~30K2.03×
08Virginia~70K1.82×
09Connecticut~30K1.66×
10New York~100K1.64×
11Washington, District of Columbia~6K1.33×
12Oklahoma~20K1.07×
13Kansas~10K0.96×
14Rhode Island~4K0.89×
15Massachusetts~20K0.62×
16New Hampshire~4K0.62×
17Alaska~2K0.62×
18Vermont~2K0.61×
19North Dakota~2K0.60×
20Montana~3K0.59×
21Iowa~7K0.57×
22South Dakota~2K0.57×
23Maine~3K0.56×
24Nebraska~4K0.55×
25Ohio~30K0.54×
26Mississippi~7K0.54×
27Indiana~20K0.53×
28Louisiana~10K0.52×
29Tennessee~20K0.49×
30North Carolina~20K0.48×
31Hawaii~3K0.48×
32Idaho~4K0.47×
33Kentucky~9K0.44×
34New Mexico~3K0.44×
35South Carolina~10K0.41×
36Texas~50K0.38×
37Alabama~8K0.38×
38Illinois~20K0.37×
39Nevada~6K0.37×
40Utah~5K0.36×
41Minnesota~8K0.35×
42Michigan~10K0.32×
43Wisconsin~8K0.32×
44Colorado~8K0.31×
45Oregon~6K0.31×
46Georgia~10K0.29×
47Florida~30K0.27×
48Washington~8K0.25×
49Arizona~8K0.24×
50California~20K0.14×
Fig. 06

Affinity by region

Affinity by region — Sight & Sound, United States
0.14×1.00×11.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sight & Sound audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sight & Sound audience
#·InterestCategoryAffinity×
01NapsterMusic & Radio137.38×
02Gangs of New YorkMovies & TV89.65×
03Dirty DancingMovies & TV47.10×
04Wizard WorldLiterature44.64×
05School of RockMovies & TV42.62×
06Requiem for a DreamMovies & TV38.97×
07Silver Linings PlaybookMovies & TV37.64×
08EraserheadMovies & TV36.06×
09American Beauty (1999 film)Movies & TV31.08×
10Dead Poets SocietyMovies & TV27.11×
11Sophie MarceauMovies & TV27.06×
12Werner HerzogMovies & TV23.87×
13A Beautiful Mind (film)Movies & TV21.52×
14Anna FarisMovies & TV20.00×
15Eva GreenMovies & TV20.00×
16Marilyn MonroeFashion & Accessoires17.21×
17Colin FirthMovies & TV16.21×
18CreepypastaLiterature15.23×
19Obsessed (2009 film)Movies & TV8.35×
20FedExBusiness & Career4.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sight & Sound audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sight & Sound audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.88×
Family OrientationCONSERVATISM1.94×
SpiritualityBALANCE1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sight & Sound audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
Healthy LifestyleBALANCE0.72×
MindfulnessBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sight & Sound have in United States?

Sight & Sound has an estimated audience of 1,490,488 people in United States, concentrated in Pennsylvania and Missouri.

02

What is the gender split and age of Sight & Sound fans?

53.4% of Sight & Sound fans are female, 46.6% are male, with an average age of 42.6 years.

03

Which brands do Sight & Sound fans like most?

Sight & Sound fans show strongest brand affinity for Gangs of New York (89.65×), Dirty Dancing (47.1×), and School of Rock (42.62×) over the country average.

04

Where do Sight & Sound fans live in United States?

Sight & Sound fans in United States are most concentrated in Pennsylvania (reach ~400K), Missouri (reach ~300K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sight & Sound fans also like?

Beyond Sight & Sound itself, the audience over-indexes on Dirty Dancing (47.1×), School of Rock (42.62×), Napster (137.38×), and Requiem for a Dream (38.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Sight & Sound audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sight & Sound. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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