Sight & Sound Audience in United States
Sight & Sound has an estimated audience of 1,564,253 people in United States. 53.4% are female, 46.6% are male, average age 42.6. Top regions: Pennsylvania, New York, New Jersey. Top brand affinities: Napster, Gangs of New York, School of Rock, Dead Poets Society, Autism Awareness.
The average Sight & Sound fan in United States is 42.6 years old, balanced, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, New York, New Jersey. Top brand affinities include Napster, Gangs of New York, School of Rock, with strongest over-indexing on Napster (204.01× the country average). Demographically, the Sight & Sound audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Person
Demographics of Sight & Sound fans
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 42.6 |
| Estimated audience size | 1,564,253 |
Audience persona
The typical Sight & Sound fan in United States is balanced, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Napster.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Pennsylvania | 307,579 | 5.84× |
| New York | 186,097 | 2.13× |
| New Jersey | 139,003 | 3.49× |
| Missouri | 115,854 | 4.59× |
| Maryland | 108,960 | 4.05× |
| Virginia | 83,233 | 2.18× |
| Texas | 56,487 | 0.42× |
| Florida | 32,417 | 0.31× |
| Connecticut | 31,990 | 2.04× |
| Ohio | 31,238 | 0.65× |
| Arkansas | 28,879 | 2.24× |
| North Carolina | 25,707 | 0.55× |
| California | 22,890 | 0.13× |
| Illinois | 22,368 | 0.43× |
| Massachusetts | 21,995 | 0.71× |
| Oklahoma | 20,241 | 1.17× |
| West Virginia | 17,803 | 2.44× |
| Tennessee | 17,417 | 0.56× |
| Delaware | 16,842 | 3.9× |
| Indiana | 16,796 | 0.59× |
| Georgia | 14,882 | 0.31× |
| Michigan | 14,266 | 0.35× |
| Kansas | 12,081 | 0.98× |
| Louisiana | 10,682 | 0.53× |
| South Carolina | 10,493 | 0.45× |
| Kentucky | 8,771 | 0.45× |
| Alabama | 7,849 | 0.36× |
| Washington, District of Columbia | 7,707 | 1.64× |
| Colorado | 7,425 | 0.3× |
| Minnesota | 7,336 | 0.33× |
| Iowa | 7,162 | 0.56× |
| Washington | 6,675 | 0.21× |
| Mississippi | 6,588 | 0.51× |
| Wisconsin | 6,202 | 0.26× |
| Arizona | 5,190 | 0.16× |
| Rhode Island | 4,657 | 0.94× |
| Nebraska | 3,857 | 0.49× |
| New Hampshire | 3,706 | 0.6× |
| Oregon | 3,002 | 0.17× |
| Maine | 2,993 | 0.53× |
| Hawaii | 1,893 | 0.28× |
| Nevada | 1,671 | 0.11× |
| Utah | 1,522 | 0.11× |
| New Mexico | 1,435 | 0.18× |
| Idaho | 1,338 | 0.17× |
| South Dakota | 1,196 | 0.33× |
| Vermont | 1,031 | 0.38× |
| Alaska | 883 | 0.26× |
| North Dakota | 802 | 0.25× |
| Montana | 737 | 0.17× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Napster | 204.01× | Music & Radio |
| Gangs of New York | 76.71× | Movies & TV |
| School of Rock | 39.83× | Movies & TV |
| Dead Poets Society | 37.84× | Movies & TV |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Requiem for a Dream | 40.57× | Movies & TV |
| Dirty Dancing | 27.25× | Movies & TV |
| Napoleon Dynamite | 20.23× | Movies & TV |
| Microblogging | 12.67× | Technology & Electronics |
| American Beauty (1999 film) | 35.07× | Movies & TV |
| Singer-songwriter | 5.51× | Music & Radio |
| Anna Faris | 20× | Movies & TV |
| Eraserhead | 37.43× | Movies & TV |
| Income tax | 13.19× | Business & Career |
| Wizard World | 71.14× | Literature |
| Silver Linings Playbook | 27.52× | Movies & TV |
| Colin Firth | 23.18× | Movies & TV |
| Planet Fitness | 4× | Sports |
| Kia Sportage | 20× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.7 |
| Spirituality | BALANCE | 1.49 |
| Tradition | CONSERVATISM | 1.43 |
| Family Orientation | CONSERVATISM | 1.19 |
| Career Orientation | POWER | 1.17 |
| Price Sensitivity | PREMIUM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 87.7% |
| United Kingdom | 4.0% |
| Canada | 2.1% |
See Sight & Sound audiences in other countries
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Frequently asked questions
How many fans does Sight & Sound have in United States?
Sight & Sound has an estimated audience of 1,564,253 people in United States, concentrated in Pennsylvania and New York.
What is the gender split and age of Sight & Sound fans?
53.4% of Sight & Sound fans are female, 46.6% are male, with an average age of 42.6 years.
Which brands do Sight & Sound fans like most?
Sight & Sound fans show strongest brand affinity for Napster (204.01×), Gangs of New York (76.71×), and School of Rock (39.83×) over the country average.
Where do Sight & Sound fans live in United States?
Sight & Sound fans in United States are most concentrated in Pennsylvania (reach 307,579), New York (reach 186,097), and New Jersey (reach 139,003). These three regions account for the largest share of the active audience.
What other brands do Sight & Sound fans also like?
Beyond Sight & Sound itself, the audience over-indexes on Gangs of New York (76.71×), School of Rock (39.83×), Dead Poets Society (37.84×), and Autism Awareness (19.03×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Sight & Sound. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.