A data profile of the people who buy, follow and care about Boys & Girls Clubs of America in United States — modelled from more than twelve digital signal sources. Boys & Girls Clubs of America has an estimated audience of 1,813,743 people in United States.
Boys & Girls Clubs of America has an estimated audience of 1,813,743 people in United States. 62.2% are female, 37.8% are male, average age 41.2. Top brand affinities: FAO Schwarz, Zipcar, Twilio, Common Sense Media, Paul Stanley.
Top brand affinities include FAO Schwarz, Zipcar, Twilio, with strongest over-indexing on FAO Schwarz (75.61× the country average).
Demographically, the Boys & Girls Clubs of America audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Boys & Girls Clubs of America fan in United States is more female, around 41.2 years old, with strong Community Orientation tendencies and a notable affinity for FAO Schwarz.
The key figures that characterise the Boys & Girls Clubs of America profile in United States.
62.2% are female, 37.8% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 41.2 |
| Estimated audience size | 1,813,743 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Boys & Girls Clubs of America audience comes from United States.
| Country | Share |
|---|---|
| United States | 80.1% |
| Canada | 5.0% |
| United Kingdom | 2.4% |
The strongest cross-interests of the Boys & Girls Clubs of America audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | FAO Schwarz | Shopping | 75.61× | ||
| 02 | Zipcar | Cars & Mobility | 27.64× | ||
| 03 | Twilio | Technology & Electronics | 24.84× | ||
| 04 | Common Sense Media | Politics & Society | 19.32× | ||
| 05 | John Lewis (department store) | Shopping | 17.00× | ||
| 06 | Glade (brand) | Home & Garden | 13.09× | ||
| 07 | Paul Stanley | Music & Radio | 10.56× | ||
| 08 | Asurion | Business & Career | 10.07× | ||
| 09 | Bissell | Home & Garden | 7.70× | ||
| 10 | Night at the Museum | Movies & TV | 7.39× | ||
| 11 | Giphy | Technology & Electronics | 7.35× | ||
| 12 | Hooters | Food & Beverages | 4.34× | ||
| 13 | YMCA | Politics & Society | 4.21× | ||
| 14 | David Harbour | Movies & TV | 3.86× | ||
| 15 | Philanthropy | Arts & Culture | 1.93× | ||
| 16 | United Parcel Service | Business & Career | 1.68× | ||
| 17 | Pizza Hut | Food & Beverages | 1.65× | ||
| 18 | Genetics | Kids & Family | 1.63× | ||
| 19 | TMZ | Internet & Social Media | 1.57× | ||
| 20 | MSN | News | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.85× | |
| Career Orientation | POWER | 1.51× | |
| Patriotism | CONSERVATISM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.69× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Design Affinity | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Boys & Girls Clubs of America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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