Boys & Girls Clubs of America Audience in United States
Boys & Girls Clubs of America has an estimated audience of 1,813,743 people in United States. 62.2% are female, 37.8% are male, average age 41.2. Top brand affinities: FAO Schwarz, Autism Awareness, Diabetes mellitus awareness, PSV Eindhoven, Zipcar.
Top brand affinities include FAO Schwarz, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on FAO Schwarz (89.93× the country average). Demographically, the Boys & Girls Clubs of America audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Community Orientation, Family Orientation.
Category: Kids & Family · Type: NGO / Political Party · Subtype: Charity
Demographics of Boys & Girls Clubs of America fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 41.2 |
| Estimated audience size | 1,813,743 |
Audience persona
The typical Boys & Girls Clubs of America fan in United States is more female, around 41.2 years old, with strong Community Orientation tendencies and a notable affinity for FAO Schwarz.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FAO Schwarz | 89.93× | Shopping |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| PSV Eindhoven | 60.39× | Sports |
| Zipcar | 50.46× | Cars & Mobility |
| Twilio | 43.29× | Technology & Electronics |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Income tax | 13.19× | Business & Career |
| Paul Stanley | 19.01× | Music & Radio |
| Common Sense Media | 23.18× | Politics & Society |
| Planet Fitness | 2.98× | Sports |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| MSN | 2.81× | News |
| Diaper bag | 4.54× | Kids & Family |
| David Harbour | 6.85× | Movies & TV |
| Hooters | 6.59× | Food & Beverages |
| Asurion | 12.86× | Business & Career |
| John Lewis (department store) | 28.16× | Shopping |
| Nature | 1.67× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.84 |
| Family Orientation | CONSERVATISM | 1.39 |
| Extroversion | THRILL | 1.27 |
| Career Orientation | POWER | 1.26 |
| Price Sensitivity | PREMIUM | 1.23 |
| Convenience Orientation | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 80.1% |
| Canada | 5.0% |
| United Kingdom | 2.4% |
See Boys & Girls Clubs of America audiences in other countries
- Boys & Girls Clubs of America — Germany
- Boys & Girls Clubs of America — United Kingdom
- Boys & Girls Clubs of America — France
- Boys & Girls Clubs of America — Italy
- Boys & Girls Clubs of America — Spain
- Boys & Girls Clubs of America — Brazil
- Boys & Girls Clubs of America — Japan
- Boys & Girls Clubs of America — South Korea
- Boys & Girls Clubs of America — India
More Charity audiences in United States
- Humane society (11,626,465)
- American Marketing Association (10,596,223)
- United Nations (8,789,555)
- National Park Service (5,273,197)
- PragerU (4,308,316)
How to read this data
Audience size is the estimated number of people in United States who actively search for Boys & Girls Clubs of America. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.