Rascasse Audience Intelligence

Fear Factor Audience in United States

A data profile of the people who buy, follow and care about Fear Factor in United States — modelled from more than twelve digital signal sources. Fear Factor has an estimated audience of 1,181,982 people in United States.

#404among TV series in United States#1543among Movie / TV Show / Series in United States#3694in Movies & TV

The average Fear Factor fan in United States is 35.6 years old, more female, and lives primarily in Utah.

The audience is concentrated in Utah, California, Texas.

Top brand affinities include Celebrity Big Brother, Rebel Wilson, Wilmer Valderrama, with strongest over-indexing on Celebrity Big Brother (93.08× the country average).

Demographically, the Fear Factor audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fear Factor fan in United States is more female, around 35.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Celebrity Big Brother.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fear Factor profile in United States.

Audience size
1.2M
in United States
Gender
58.3%♀
41.7% male
Age
35.6
average years
Country rank
#21097
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fear Factor viewers

58.3% are female, 41.7% are male, average age 35.6.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Fear Factor audience in United States
MetricValue
Female58.3%
Male41.7%
Average age35.6
Estimated audience size1,181,982
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Fear Factor audience in United States
Age bracketShare%
16-1924%
20-2925%
30-3921%
40-4917%
50+12%
Fig. 04

Worldwide distribution

58.7%

of the worldwide Fear Factor audience comes from United States.

Worldwide audience distribution share by country for Fear Factor
CountryShare
United States58.7%
Canada4.4%
United Kingdom3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fear Factor audience in United States is strongest.

Fig. 05

Top regions by affinity

Fear Factor fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K11.10×
02Idaho~7K1.16×
03Wyoming~2K1.16×
04South Carolina~20K1.04×
05West Virginia~5K1.01×
06New Mexico~6K0.97×
07Montana~3K0.96×
08Ohio~30K0.94×
09Wisconsin~20K0.93×
10Arizona~20K0.92×
11Kentucky~10K0.92×
12Iowa~9K0.92×
13Arkansas~9K0.92×
14Indiana~20K0.91×
15Missouri~20K0.90×
16North Dakota~2K0.88×
17Oklahoma~10K0.87×
18South Dakota~2K0.87×
19Michigan~30K0.85×
20Oregon~10K0.85×
21Nevada~9K0.85×
22Kansas~8K0.85×
23Alaska~2K0.85×
24Tennessee~20K0.84×
25Rhode Island~3K0.84×
26Pennsylvania~30K0.83×
27Colorado~10K0.82×
28Minnesota~10K0.81×
29North Carolina~30K0.80×
30Nebraska~5K0.80×
31Maine~3K0.80×
32Illinois~30K0.79×
33Texas~80K0.77×
34New Hampshire~3K0.77×
35Mississippi~7K0.76×
36Washington~20K0.75×
37Alabama~10K0.75×
38Louisiana~10K0.75×
39Georgia~30K0.73×
40Delaware~2K0.73×
41Connecticut~8K0.72×
42California~90K0.71×
43Florida~50K0.69×
44New Jersey~20K0.67×
45Virginia~20K0.66×
46Massachusetts~10K0.66×
47Maryland~10K0.64×
48New York~40K0.60×
49Hawaii~3K0.59×
50Washington, District of Columbia~2K0.57×
Fig. 06

Affinity by region

Affinity by region — Fear Factor, United States
0.57×1.00×11.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fear Factor audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fear Factor audience
#·InterestCategoryAffinity×
01Celebrity Big BrotherMovies & TV93.08×
02The SpongeBob SquarePants MovieMovies & TV34.28×
03Wilmer ValderramaMovies & TV27.88×
04Citizen KaneMovies & TV25.79×
05Rebel WilsonMovies & TV20.86×
06Charter CommunicationsTechnology & Electronics12.96×
07The HillsMovies & TV12.03×
08Big Brother (TV series)Movies & TV10.06×
09American IdolMovies & TV7.28×
10Channel 4Movies & TV6.77×
11RokuMovies & TV6.27×
12DartsSports6.04×
13ArrowMovies & TV5.11×
14Pizza HutFood & Beverages3.72×
15SubwayFood & Beverages3.49×
16TV game showsMovies & TV3.05×
17Domino's PizzaFood & Beverages3.04×
18FedExBusiness & Career2.73×
19McDonald'sFood & Beverages2.64×
20Wendy'sFood & Beverages2.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fear Factor audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fear Factor audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.85×
PatriotismCONSERVATISM1.49×
Price SensitivityPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fear Factor audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.53×
DIY MentalityTHRILL0.62×
Luxury OrientationPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fear Factor have in United States?

Fear Factor has an estimated audience of 1,181,982 people in United States, concentrated in Utah and California.

02

What is the gender split and age of Fear Factor viewers?

58.3% of Fear Factor fans are female, 41.7% are male, with an average age of 35.6 years.

03

Which brands do Fear Factor fans like most?

Fear Factor fans show strongest brand affinity for Celebrity Big Brother (93.08×), Rebel Wilson (20.86×), and Wilmer Valderrama (27.88×) over the country average.

04

Where do Fear Factor fans live in United States?

Fear Factor fans in United States are most concentrated in Utah (reach ~100K), California (reach ~90K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Fear Factor fans also like?

Beyond Fear Factor itself, the audience over-indexes on Rebel Wilson (20.86×), Wilmer Valderrama (27.88×), The Hills (12.03×), and The SpongeBob SquarePants Movie (34.28×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Fear Factor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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