Meals on Wheels Audience in United States

Meals on Wheels logo

Meals on Wheels has an estimated audience of 2,295,435 people in United States. 71.3% are female, 28.7% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: Nordstrom rack, Macy's, Walgreens, Pebble Beach Golf Links, Breaking news.

The average Meals on Wheels fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nordstrom rack, Macy's, Walgreens, with strongest over-indexing on Nordstrom rack (4.48× the country average). Demographically, the Meals on Wheels audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Meals on Wheels fans

Demographic split for Meals on Wheels audience in United States
MetricValue
Female71.3%
Male28.7%
Average age44.2
Estimated audience size2,295,435

Audience persona

The typical Meals on Wheels fan in United States is more female, around 44.2 years old, with strong Family Orientation tendencies and a notable affinity for Nordstrom rack.

Top regions in United States

Top regions ranked by reach for Meals on Wheels in United States
RegionReachAffinity
California285,7011.13×
Texas247,5561.25×
Florida143,0240.92×
New York128,4761×
Pennsylvania84,7681.1×
Ohio83,5631.18×
Michigan82,5021.37×
Illinois67,2750.88×
North Carolina62,0650.9×
Georgia53,3540.75×
Virginia51,3440.92×
New Jersey48,2690.83×
Maryland45,6871.16×
Indiana43,5101.04×
Washington43,4420.94×
South Carolina41,8651.21×
Oregon40,9991.56×
Massachusetts39,6920.88×
Minnesota37,4701.14×
Arizona32,0920.68×
Missouri31,3160.85×
Tennessee31,1270.68×
Colorado31,0270.86×
Wisconsin28,1550.82×
Oklahoma26,9201.06×
Alabama24,4650.76×
Kentucky20,8960.73×
Connecticut20,3270.88×
New Mexico18,9631.65×
Iowa18,9351×
Utah18,6120.91×
Nevada18,4100.83×
Kansas18,1651×
Louisiana17,6660.6×
Arkansas15,9230.84×
Rhode Island12,3261.69×
New Hampshire11,5091.27×
Mississippi10,5340.56×
Hawaii9,9371.01×
Idaho8,6730.75×
West Virginia8,1080.76×
Wyoming8,0742.37×
Nebraska8,0530.7×
Maine7,7660.94×
South Dakota7,5131.42×
Delaware6,5971.04×
Washington, District of Columbia5,7820.84×
Vermont4,8161.2×
Montana4,7490.75×
North Dakota4,0940.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Meals on Wheels audience
BrandAffinityCategory
Nordstrom rack4.48×Fashion & Accessoires
Macy's3.35×Shopping
Walgreens2.9×Shopping
Pebble Beach Golf Links16.68×Sports
Breaking news2.38×Movies & TV
X1.83×Internet & Social Media
United States Postal Service2.43×Business & Career
Aldi2.32×Shopping
CNN2×Movies & TV
MSN2.32×News
Nonprofit organization2.34×Politics & Society
Volunteering2.8×Politics & Society
Celebrity1.81×Movies & TV
The Color Purple18.79×Literature
Carnation (brand)14.64×Food & Beverages
Social network1.63×Internet & Social Media
Doordash2.8×Food & Beverages
Child1.66×Kids & Family
Education1.67×Business & Career
Politics1.9×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Meals on Wheels audience
TraitClusterScore
Family OrientationCONSERVATISM1.92
Community OrientationOPEN1.81
SustainabilityBALANCE1.62
Need for SecurityCONSERVATISM1.48
IndulgenceJOY1.44
Pet OwnershipJOY1.4

Worldwide distribution

Worldwide audience distribution share by country for Meals on Wheels
CountryShare
United States66.0%
United Kingdom4.4%
Australia3.5%

See Meals on Wheels audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Meals on Wheels have in United States?

Meals on Wheels has an estimated audience of 2,295,435 people in United States, concentrated in California and Texas.

What is the gender split and age of Meals on Wheels fans?

71.3% of Meals on Wheels fans are female, 28.7% are male, with an average age of 44.2 years.

Which brands do Meals on Wheels fans like most?

Meals on Wheels fans show strongest brand affinity for Nordstrom rack (4.48×), Macy's (3.35×), and Walgreens (2.9×) over the country average.

Where do Meals on Wheels fans live in United States?

Meals on Wheels fans in United States are most concentrated in California (reach 285,701), Texas (reach 247,556), and Florida (reach 143,024). These three regions account for the largest share of the active audience.

What other brands do Meals on Wheels fans also like?

Beyond Meals on Wheels itself, the audience over-indexes on Macy's (3.35×), Walgreens (2.9×), Pebble Beach Golf Links (16.68×), and Breaking news (2.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Meals on Wheels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.