Rascasse Audience Intelligence

Meals on Wheels Audience in United States

A data profile of the people who buy, follow and care about Meals on Wheels in United States — modelled from more than twelve digital signal sources. Meals on Wheels has an estimated audience of 2,295,435 people in United States.

#5884among Topic in United States#773in Food & Beverages

The average Meals on Wheels fan in United States is 44.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nordstrom rack, Mitch McConnell, Macy's, with strongest over-indexing on Nordstrom rack (4.48× the country average).

Demographically, the Meals on Wheels audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Community Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Meals on Wheels fan in United States is more female, around 44.2 years old, with strong Community Orientation tendencies and a notable affinity for Nordstrom rack.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Meals on Wheels profile in United States.

Audience size
2.3M
in United States
Gender
71.3%♀
28.7% male
Age
44.2
average years
Country rank
#12749
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Meals on Wheels fans

71.3% are female, 28.7% are male, average age 44.2.

Fig. 02

Gender split

71.3%
Female
28.7%
Male
Demographic split for Meals on Wheels audience in United States
MetricValue
Female71.3%
Male28.7%
Average age44.2
Estimated audience size2,295,435
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Meals on Wheels audience in United States
Age bracketShare%
16-1913%
20-2912%
30-3919%
40-4923%
50+33%
Fig. 04

Worldwide distribution

65.0%

of the worldwide Meals on Wheels audience comes from United States.

Worldwide audience distribution share by country for Meals on Wheels
CountryShare
United States65.0%
United Kingdom4.3%
Australia3.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Meals on Wheels audience in United States is strongest.

Fig. 05

Top regions by affinity

Meals on Wheels fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~7K2.20×
02Rhode Island~10K1.71×
03Oregon~40K1.55×
04New Mexico~20K1.52×
05Michigan~80K1.34×
06New Hampshire~10K1.33×
07South Dakota~7K1.31×
08Vermont~5K1.26×
09South Carolina~40K1.22×
10Texas~200K1.20×
11Ohio~80K1.13×
12Maryland~40K1.13×
13Delaware~7K1.13×
14Pennsylvania~80K1.08×
15Minnesota~40K1.07×
16California~300K1.06×
17Hawaii~10K1.06×
18Oklahoma~30K1.05×
19Kansas~20K1.03×
20Indiana~40K1.00×
21New York~100K0.99×
22Iowa~20K0.98×
23Maine~8K0.97×
24North Carolina~70K0.94×
25North Dakota~4K0.94×
26Florida~100K0.91×
27Washington~40K0.91×
28Connecticut~20K0.88×
29Utah~20K0.88×
30Colorado~30K0.87×
31Alabama~30K0.86×
32Virginia~50K0.85×
33Missouri~30K0.85×
34Arkansas~20K0.84×
35Illinois~60K0.83×
36New Jersey~50K0.83×
37Massachusetts~40K0.83×
38West Virginia~9K0.83×
39Washington, District of Columbia~6K0.83×
40Wisconsin~30K0.81×
41Montana~5K0.81×
42Nevada~20K0.80×
43Idaho~9K0.80×
44Georgia~60K0.79×
45Nebraska~9K0.77×
46Kentucky~20K0.74×
47Tennessee~30K0.69×
48Mississippi~10K0.69×
49Arizona~30K0.68×
50Louisiana~20K0.64×
Fig. 06

Affinity by region

Affinity by region — Meals on Wheels, United States
0.64×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Meals on Wheels audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Meals on Wheels audience
#·InterestCategoryAffinity×
01The Color PurpleLiterature18.79×
02Pebble Beach Golf LinksSports16.68×
03Carnation (brand)Food & Beverages14.64×
04Nordstrom rackFashion & Accessoires4.48×
05Macy'sShopping3.35×
06Mitch McConnellPolitics & Society3.30×
07WalgreensShopping2.90×
08DoordashFood & Beverages2.80×
09VolunteeringPolitics & Society2.80×
10United States Postal ServiceBusiness & Career2.43×
11Breaking newsMovies & TV2.38×
12Nonprofit organizationPolitics & Society2.34×
13AldiShopping2.32×
14MSNNews2.32×
15CNNMovies & TV2.00×
16XInternet & Social Media1.83×
17CelebrityMovies & TV1.81×
18EducationBusiness & Career1.67×
19ChildKids & Family1.66×
20Social networkInternet & Social Media1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Meals on Wheels audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Meals on Wheels audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.26×
SpiritualityBALANCE1.76×
CreativityOPEN1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Meals on Wheels audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.86×
Risk AppetiteTHRILL0.87×
MindfulnessBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Meals on Wheels have in United States?

Meals on Wheels has an estimated audience of 2,295,435 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Meals on Wheels fans?

71.3% of Meals on Wheels fans are female, 28.7% are male, with an average age of 44.2 years.

03

Which brands do Meals on Wheels fans like most?

Meals on Wheels fans show strongest brand affinity for Nordstrom rack (4.48×), Mitch McConnell (3.3×), and Macy's (3.35×) over the country average.

04

Where do Meals on Wheels fans live in United States?

Meals on Wheels fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Meals on Wheels fans also like?

Beyond Meals on Wheels itself, the audience over-indexes on Mitch McConnell (3.3×), Macy's (3.35×), Walgreens (2.9×), and Carnation (brand) (14.64×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Meals on Wheels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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