Rascasse Audience Intelligence

The Color Purple Audience in United States

A data profile of the people who buy, follow and care about The Color Purple in United States — modelled from more than twelve digital signal sources. The Color Purple has an estimated audience of 884,397 people in United States.

#237among Book / Manga / Comic in United States#539in Literature

The average The Color Purple fan in United States is 35.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Megamind, Meet the Robinsons, Zootopia, with strongest over-indexing on Megamind (18.79× the country average).

Demographically, the The Color Purple audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Color Purple fan in United States is more female, around 35.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Megamind.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Color Purple profile in United States.

Audience size
884K
in United States
Gender
79.1%♀
20.9% male
Age
35.8
average years
Country rank
#25692
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Color Purple fans

79.1% are female, 20.9% are male, average age 35.8.

Fig. 02

Gender split

79.1%
Female
20.9%
Male
Demographic split for The Color Purple audience in United States
MetricValue
Female79.1%
Male20.9%
Average age35.8
Estimated audience size884,397
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the The Color Purple audience in United States
Age bracketShare%
16-1925%
20-2921%
30-3924%
40-4920%
50+10%
Fig. 04

Worldwide distribution

53.9%

of the worldwide The Color Purple audience comes from United States.

Worldwide audience distribution share by country for The Color Purple
CountryShare
United States53.9%
United Kingdom9.3%
Italy7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Color Purple audience in United States is strongest.

Fig. 05

Top regions by affinity

The Color Purple fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~40K3.18×
02Arizona~30K1.79×
03Alaska~3K1.61×
04Mississippi~10K1.47×
05Georgia~40K1.44×
06Louisiana~20K1.37×
07Arkansas~9K1.28×
08Washington, District of Columbia~3K1.25×
09North Carolina~30K1.23×
10Maryland~20K1.19×
11South Carolina~20K1.16×
12Virginia~20K1.07×
13Tennessee~20K1.07×
14Illinois~30K1.03×
15Missouri~10K1.02×
16Texas~80K1.00×
17Delaware~2K1.00×
18New York~50K0.99×
19Kentucky~10K0.98×
20Pennsylvania~30K0.97×
21Michigan~20K0.97×
22Oklahoma~10K0.96×
23Connecticut~9K0.95×
24Ohio~30K0.94×
25Indiana~20K0.93×
26Massachusetts~20K0.92×
27Vermont~1K0.92×
28California~90K0.90×
29Kansas~6K0.89×
30Florida~50K0.88×
31New Jersey~20K0.87×
32Washington~20K0.86×
33Rhode Island~2K0.85×
34West Virginia~3K0.83×
35Oregon~9K0.82×
36Wisconsin~10K0.81×
37Minnesota~10K0.81×
38New Mexico~4K0.81×
39Colorado~10K0.80×
40Nevada~7K0.80×
41Iowa~6K0.80×
42Nebraska~4K0.80×
43Hawaii~3K0.80×
44Utah~6K0.79×
45Maine~3K0.78×
46New Hampshire~3K0.75×
47Montana~2K0.74×
48North Dakota~1K0.72×
49South Dakota~1K0.71×
50Idaho~3K0.70×
Fig. 06

Affinity by region

Affinity by region — The Color Purple, United States
0.70×1.00×3.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Color Purple audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Color Purple audience
#·InterestCategoryAffinity×
01MegamindMovies & TV18.79×
02Meet the RobinsonsMovies & TV18.79×
03James McAvoyMovies & TV18.79×
04Meals on WheelsFood & Beverages18.79×
05Leicester City F.C.Sports18.79×
06Crystal Palace F.C.Sports18.79×
07RonaldinhoSports18.51×
08Newcastle United F.C.Sports16.58×
09Thandie NewtonMovies & TV12.93×
10ZootopiaMovies & TV11.85×
11DumboMovies & TV10.60×
12MonstersMovies & TV6.81×
13Brittany SnowMovies & TV5.57×
14QVCMovies & TV5.15×
15FedExBusiness & Career3.88×
16Scooby-DooMovies & TV3.48×
17Discount storesShopping3.20×
18SubwayFood & Beverages2.88×
19Mortgage loansBusiness & Career2.56×
20Pizza HutFood & Beverages2.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Color Purple audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Color Purple audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.93×
PatriotismCONSERVATISM1.88×
Family OrientationCONSERVATISM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Color Purple audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
Design AffinityPREMIUM0.83×
Early Adopter MentalityPOWER0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Color Purple have in United States?

The Color Purple has an estimated audience of 884,397 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Color Purple fans?

79.1% of The Color Purple fans are female, 20.9% are male, with an average age of 35.8 years.

03

Which brands do The Color Purple fans like most?

The Color Purple fans show strongest brand affinity for Megamind (18.79×), Meet the Robinsons (18.79×), and Zootopia (11.85×) over the country average.

04

Where do The Color Purple fans live in United States?

The Color Purple fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do The Color Purple fans also like?

Beyond The Color Purple itself, the audience over-indexes on Meet the Robinsons (18.79×), Zootopia (11.85×), James McAvoy (18.79×), and Meals on Wheels (18.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See The Color Purple audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Color Purple. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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