The Color Purple Audience in United States

The Color Purple logo

The Color Purple has an estimated audience of 901,188 people in United States. 79.1% are female, 20.9% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, La Jolla, Mackenzie Foy, Grinch, Penn & Teller.

The average The Color Purple fan in United States is 35.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, La Jolla, Mackenzie Foy, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the The Color Purple audience skews more female with an average age of 35.8, and over-indexes on personality traits such as Tradition, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic

Demographics of The Color Purple fans

Demographic split for The Color Purple audience in United States
MetricValue
Female79.1%
Male20.9%
Average age35.8
Estimated audience size901,188

Audience persona

The typical The Color Purple fan in United States is more female, around 35.8 years old, with strong Tradition tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for The Color Purple in United States
RegionReachAffinity
California92,6970.94×
Texas81,9901.06×
Florida54,9930.9×
New York54,0791.07×
Georgia40,5451.46×
Alabama39,6323.15×
North Carolina33,8471.25×
Arizona33,1631.8×
Illinois31,7391.06×
Pennsylvania30,4261×
Ohio26,8860.97×
Virginia24,3601.11×
Michigan23,9621.02×
New Jersey20,5850.9×
Tennessee19,8311.1×
Maryland18,4031.19×
Massachusetts16,6250.94×
Washington16,3040.9×
Louisiana15,7971.36×
South Carolina15,6841.16×
Indiana15,5970.95×
Missouri15,1691.04×
Colorado11,7290.83×
Kentucky11,2711×
Wisconsin11,0790.82×
Minnesota10,6890.83×
Mississippi10,4291.4×
Arkansas9,9441.34×
Oklahoma9,6900.97×
Connecticut8,6690.96×
Oregon8,6410.84×
Nevada6,9850.8×
Utah6,5390.81×
Kansas6,1030.86×
Iowa5,9770.81×
New Mexico3,5040.78×
Nebraska3,4970.77×
Washington, District of Columbia3,3451.23×
West Virginia3,2440.77×
Idaho3,0920.68×
Hawaii3,0740.79×
Alaska2,9281.52×
New Hampshire2,5030.7×
Rhode Island2,3630.82×
Maine2,3520.73×
Delaware2,3280.94×
Montana1,7400.7×
Vermont1,3550.86×
South Dakota1,3030.63×
North Dakota1,1800.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Color Purple audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
La Jolla26.36×Travel & Leisure
Mackenzie Foy18.79×Fashion & Accessoires
Grinch6.63×Movies & TV
Penn & Teller13.67×Movies & TV
Figure painting (hobby)7.45×Arts & Culture
Wok8.65×Food & Beverages
Whataburger2.31×Food & Beverages
Goop6.71×Internet & Social Media
Hitchcock (film)18.37×Movies & TV
Beres Hammond27.83×Music & Radio
Elsword18.79×Games
Grace Slick10×Music & Radio
Guitarist (magazine)10.71×Music & Radio
Governor of Michigan6.8×Politics & Society
headspace8.48×Health
Cryptic crossword13.06×Technology & Electronics
Litter box1.61×Pets & Animals
Keirin17.21×Sports
Harlow8.73×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Color Purple audience
TraitClusterScore
TraditionCONSERVATISM1.51
Luxury OrientationPREMIUM1.35
IndulgenceJOY1.33
Risk AppetiteTHRILL1.31
CreativityOPEN1.29
Community OrientationOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for The Color Purple
CountryShare
United States61.6%
Canada5.0%
France4.3%

See The Color Purple audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does The Color Purple have in United States?

The Color Purple has an estimated audience of 901,188 people in United States, concentrated in California and Texas.

What is the gender split and age of The Color Purple fans?

79.1% of The Color Purple fans are female, 20.9% are male, with an average age of 35.8 years.

Which brands do The Color Purple fans like most?

The Color Purple fans show strongest brand affinity for Keene, New Hampshire (675×), La Jolla (26.36×), and Mackenzie Foy (18.79×) over the country average.

Where do The Color Purple fans live in United States?

The Color Purple fans in United States are most concentrated in California (reach 92,697), Texas (reach 81,990), and Florida (reach 54,993). These three regions account for the largest share of the active audience.

What other brands do The Color Purple fans also like?

Beyond The Color Purple itself, the audience over-indexes on La Jolla (26.36×), Mackenzie Foy (18.79×), Grinch (6.63×), and Penn & Teller (13.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Color Purple. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.