Rascasse Audience Intelligence

Vicki Gunvalson Audience in United States

A data profile of the people who buy, follow and care about Vicki Gunvalson in United States — modelled from more than twelve digital signal sources. Vicki Gunvalson has an estimated audience of 338,204 people in United States.

#221among TV personality in United States#11334among Person in United States#8271in Movies & TV

The average Vicki Gunvalson fan in United States is 43.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sharon Osbourne, Erin Andrews, Josh Duhamel, with strongest over-indexing on Sharon Osbourne (130.05× the country average).

Demographically, the Vicki Gunvalson audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Community Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Vicki Gunvalson fan in United States is more female, around 43.7 years old, with strong Community Orientation tendencies and a notable affinity for Sharon Osbourne.

Category: Movies & TV · Type: Person · Subtype: TV personality

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vicki Gunvalson profile in United States.

Audience size
338K
in United States
Gender
86.5%♀
13.5% male
Age
43.7
average years
Country rank
#45434
Person in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vicki Gunvalson fans

86.5% are female, 13.5% are male, average age 43.7.

Fig. 02

Gender split

86.5%
Female
13.5%
Male
Demographic split for Vicki Gunvalson audience in United States
MetricValue
Female86.5%
Male13.5%
Average age43.7
Estimated audience size338,204
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Vicki Gunvalson audience in United States
Age bracketShare%
16-194%
20-2916%
30-3929%
40-4932%
50+20%
Fig. 04

Worldwide distribution

72.7%

of the worldwide Vicki Gunvalson audience comes from United States.

Worldwide audience distribution share by country for Vicki Gunvalson
CountryShare
United States72.7%
United Kingdom10.8%
Canada5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vicki Gunvalson audience in United States is strongest.

Fig. 05

Top regions by affinity

Vicki Gunvalson fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~3K1.55×
02California~50K1.33×
03Minnesota~6K1.28×
04Illinois~10K1.25×
05Arizona~9K1.21×
06Massachusetts~8K1.20×
07Wisconsin~6K1.19×
08Rhode Island~1K1.18×
09New Jersey~10K1.15×
10Connecticut~4K1.15×
11Washington, District of Columbia~1K1.13×
12Ohio~10K1.12×
13Nevada~4K1.12×
14New York~20K1.11×
15Pennsylvania~10K1.10×
16New Hampshire~2K1.10×
17Washington~8K1.08×
18Maine~1K1.07×
19Missouri~6K1.06×
20Colorado~6K1.03×
21Kansas~3K1.03×
22Delaware<1K1.03×
23Indiana~6K1.02×
24Oregon~4K1.02×
25Oklahoma~4K1.02×
26Michigan~9K1.00×
27Idaho~2K0.99×
28Louisiana~4K0.98×
29South Carolina~5K0.97×
30Iowa~3K0.97×
31Tennessee~7K0.96×
32South Dakota<1K0.94×
33North Dakota<1K0.94×
34Maryland~6K0.93×
35Kentucky~4K0.93×
36Montana<1K0.92×
37North Carolina~9K0.91×
38Vermont<1K0.90×
39Florida~20K0.89×
40Virginia~7K0.89×
41Alaska<1K0.87×
42Texas~30K0.85×
43Mississippi~2K0.85×
44New Mexico~1K0.85×
45West Virginia~1K0.85×
46Arkansas~2K0.84×
47Utah~3K0.82×
48Alabama~4K0.81×
49Georgia~8K0.80×
50Hawaii~1K0.77×
Fig. 06

Affinity by region

Affinity by region — Vicki Gunvalson, United States
0.77×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vicki Gunvalson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vicki Gunvalson audience
#·InterestCategoryAffinity×
01Erin AndrewsSports228.92×
02Sharon OsbourneMovies & TV130.05×
03Josh DuhamelFashion & Accessoires101.80×
04Taron EgertonMovies & TV88.16×
05Seth GreenMovies & TV60.39×
06Lisa VanderpumpMovies & TV59.47×
07Rose McGowanMovies & TV57.06×
08Sophia BushMovies & TV52.18×
09Alyssa MilanoMovies & TV32.80×
10Terrell OwensSports31.75×
11Mariska HargitayMovies & TV30.13×
12Lisa RinnaMovies & TV27.56×
13Project RunwayMovies & TV26.98×
14Elizabeth BanksMovies & TV26.45×
15John CusackMovies & TV23.93×
16Kim ZolciakMovies & TV23.85×
17Christina ApplegateMovies & TV23.03×
18Tori SpellingMovies & TV22.40×
19Bethenny FrankelMovies & TV19.99×
20Dax ShepardMovies & TV15.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vicki Gunvalson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vicki Gunvalson audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.59×
Price SensitivityPREMIUM1.59×
IndulgenceJOY1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vicki Gunvalson audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.81×
Risk AppetiteTHRILL0.81×
Need for SecurityCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vicki Gunvalson have in United States?

Vicki Gunvalson has an estimated audience of 338,204 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Vicki Gunvalson fans?

86.5% of Vicki Gunvalson fans are female, 13.5% are male, with an average age of 43.7 years.

03

Which brands do Vicki Gunvalson fans like most?

Vicki Gunvalson fans show strongest brand affinity for Sharon Osbourne (130.05×), Erin Andrews (228.92×), and Josh Duhamel (101.8×) over the country average.

04

Where do Vicki Gunvalson fans live in United States?

Vicki Gunvalson fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Vicki Gunvalson fans also like?

Beyond Vicki Gunvalson itself, the audience over-indexes on Erin Andrews (228.92×), Josh Duhamel (101.8×), Taron Egerton (88.16×), and Seth Green (60.39×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Vicki Gunvalson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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