Uno (card game) Audience in Germany
Uno (card game) has an estimated audience of 712,593 people in Germany. 56.1% are female, 43.9% are male, average age 33.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ida (film), Google Home, Progressive rock, Home Office, Gil Ofarim.
The average Uno (card game) fan in Germany is 33.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ida (film), Google Home, Progressive rock, with strongest over-indexing on Ida (film) (75.68× the country average). Demographically, the Uno (card game) audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Card game
Demographics of Uno (card game) fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 33.7 |
| Estimated audience size | 712,593 |
Audience persona
The typical Uno (card game) fan in Germany is more female, around 33.7 years old, with strong Indulgence tendencies and a notable affinity for Ida (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 185,884 | 1.14× |
| Bayern | 124,215 | 1.04× |
| Baden-Württemberg | 111,415 | 1.1× |
| Niedersachsen | 86,246 | 1.19× |
| Hessen | 63,612 | 1.12× |
| Rheinland-Pfalz | 36,786 | 0.98× |
| Sachsen | 35,946 | 0.98× |
| Berlin | 32,522 | 0.98× |
| Schleswig-Holstein | 24,392 | 0.91× |
| Brandenburg | 19,634 | 0.85× |
| Hamburg | 16,484 | 0.98× |
| Thüringen | 16,171 | 0.85× |
| Sachsen-Anhalt | 15,170 | 0.79× |
| Saarland | 11,194 | 1.22× |
| Mecklenburg-Vorpommern | 11,000 | 0.77× |
| Bremen | 7,155 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ida (film) | 75.68× | Movies & TV |
| Google Home | 15.08× | Technology & Electronics |
| Progressive rock | 2.05× | Music & Radio |
| Home Office | 1.5× | Business & Career |
| Gil Ofarim | 1.5× | Music & Radio |
| VfL Wolfsburg | 1.91× | Sports |
| Home Delivery | 2.96× | Food & Beverages |
| Stradivarius | 1.71× | Shopping |
| Jette | 10.68× | Fashion & Accessoires |
| Personalised Gifts | 1.91× | Home & Garden |
| Grappling | 2.17× | Sports |
| Building insulation | 4.13× | Home & Garden |
| Buddy – The Buddy Holly Story | 4.62× | Music & Radio |
| Israel | 1.72× | Travel & Leisure |
| Škoda Kodiaq | 1.72× | Cars & Mobility |
| Este, Veneto | 1.93× | Travel & Leisure |
| Time (magazine) | 1.51× | News |
| Natural rubber | 1.66× | Cars & Mobility |
| Golem | 2.19× | Technology & Electronics |
| Google Analytics | 1.74× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.38 |
| Family Orientation | CONSERVATISM | 1.35 |
| Patriotism | CONSERVATISM | 1.25 |
| Urban Lifestyle | OPEN | 1.18 |
| LGBTQ+ Identity | OPEN | 1.14 |
| Price Sensitivity | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Vietnam | 31.2% |
| United States | 11.9% |
| India | 7.1% |
See Uno (card game) audiences in other countries
More Card game audiences in Germany
- Black Jack 21 (4,323,322)
- Solitaire (1,964,472)
- Candy Crush Saga (1,847,811)
- Angry Birds (596,294)
- Clash Royale (446,595)
Frequently asked questions
How many fans does Uno (card game) have in Germany?
Uno (card game) has an estimated audience of 712,593 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Uno (card game) fans?
56.1% of Uno (card game) fans are female, 43.9% are male, with an average age of 33.7 years.
Which brands do Uno (card game) fans like most?
Uno (card game) fans show strongest brand affinity for Ida (film) (75.68×), Google Home (15.08×), and Progressive rock (2.05×) over the country average.
Where do Uno (card game) fans live in Germany?
Uno (card game) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 185,884), Bayern (reach 124,215), and Baden-Württemberg (reach 111,415). These three regions account for the largest share of the active audience.
What other brands do Uno (card game) fans also like?
Beyond Uno (card game) itself, the audience over-indexes on Google Home (15.08×), Progressive rock (2.05×), Home Office (1.5×), and Gil Ofarim (1.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Uno (card game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.