Rascasse Audience Intelligence

Uno (card game) Audience in Germany

A data profile of the people who buy, follow and care about Uno (card game) in Germany — modelled from more than twelve digital signal sources. Uno (card game) has an estimated audience of 743,043 people in Germany.

#4among Card game in Germany#67among Video / Board Game in Germany#193in Games

The average Uno (card game) fan in Germany is 33.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sabrina Carpenter, Monopoly Junior, Christine McVie, with strongest over-indexing on Sabrina Carpenter (26.47× the country average).

Demographically, the Uno (card game) audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Spirituality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Uno (card game) fan in Germany is more female, around 33.7 years old, with strong Spirituality tendencies and a notable affinity for Sabrina Carpenter.

Category: Games · Type: Video / Board Game · Subtype: Card game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Uno (card game) profile in Germany.

Audience size
743K
in Germany
Gender
56.1%♀
43.9% male
Age
33.7
average years
Country rank
#8440
Video / Board Game in Germany
Fig. 01

Search interest · 12-month trend

-23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Uno (card game) fans

56.1% are female, 43.9% are male, average age 33.7.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Uno (card game) audience in Germany
MetricValue
Female56.1%
Male43.9%
Average age33.7
Estimated audience size743,043
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Uno (card game) audience in Germany
Age bracketShare%
16-1935%
20-2920%
30-3918%
40-4916%
50+11%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Uno (card game) audience comes from Germany.

Worldwide audience distribution share by country for Uno (card game)
CountryShare
Vietnam30.8%
United States11.7%
India7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Uno (card game) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Uno (card game) fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~10K1.25×
02Niedersachsen~80K1.16×
03Bremen~7K1.14×
04Nordrhein-Westfalen~200K1.11×
05Hessen~60K1.09×
06Baden-Württemberg~100K1.07×
07Bayern~100K1.02×
08Rheinland-Pfalz~40K1.01×
09Sachsen~40K0.99×
10Hamburg~20K0.95×
11Schleswig-Holstein~20K0.92×
12Berlin~30K0.90×
13Thüringen~20K0.89×
14Brandenburg~20K0.88×
15Mecklenburg-Vorpommern~10K0.85×
16Sachsen-Anhalt~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Uno (card game), Germany
0.84×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Uno (card game) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Uno (card game) audience
#·InterestCategoryAffinity×
01Monopoly JuniorKids & Family67.74×
02Christine McVieMusic & Radio52.20×
03Ontario Hockey LeagueSports48.59×
04JengaGames36.45×
05Sabrina CarpenterMusic & Radio26.47×
06Debra MessingMovies & TV20.71×
07Tobey MaguireMovies & TV17.61×
08Ashley TisdaleMovies & TV14.81×
09RummyGames12.58×
10Life Is BeautifulMovies & TV10.00×
11Transformers (toy line)Kids & Family9.24×
12Coin MasterGames9.11×
13BeybladeLiterature9.02×
14Instant GamingGames5.32×
15Sports bettingGames4.29×
16Emma WatsonMovies & TV3.97×
17Let's Dance (German TV series)Movies & TV2.27×
18PostbankBusiness & Career2.26×
19TK MaxxShopping1.67×
20RyanairTravel & Leisure1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Uno (card game) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Uno (card game) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.30×
Convenience OrientationPREMIUM1.25×
Family OrientationCONSERVATISM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Uno (card game) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
Design AffinityPREMIUM0.70×
Sports ActivityPOWER0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Uno (card game) have in Germany?

Uno (card game) has an estimated audience of 743,043 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Uno (card game) fans?

56.1% of Uno (card game) fans are female, 43.9% are male, with an average age of 33.7 years.

03

Which brands do Uno (card game) fans like most?

Uno (card game) fans show strongest brand affinity for Sabrina Carpenter (26.47×), Monopoly Junior (67.74×), and Christine McVie (52.2×) over the country average.

04

Where do Uno (card game) fans live in Germany?

Uno (card game) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Uno (card game) fans also like?

Beyond Uno (card game) itself, the audience over-indexes on Monopoly Junior (67.74×), Christine McVie (52.2×), Tobey Maguire (17.61×), and Jenga (36.45×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Card game audiences in Germany

See Uno (card game) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Uno (card game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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