Rascasse Audience Intelligence

Transformers (film series) Audience in United States

A data profile of the people who buy, follow and care about Transformers (film series) in United States — modelled from more than twelve digital signal sources. Transformers (film series) has an estimated audience of 512,451 people in United States.

#96among Action in United States#3171among Movie / TV Show / Series in United States#6730in Movies & TV

The average Transformers (film series) fan in United States is 37.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Transformers (toy line), Joey King, Chuck Norris, with strongest over-indexing on Transformers (toy line) (73.08× the country average).

Demographically, the Transformers (film series) audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Transformers (film series) fan in United States is more male, around 37.8 years old, with strong Community Orientation tendencies and a notable affinity for Transformers (toy line).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Transformers (film series) profile in United States.

Audience size
512K
in United States
Gender
35.0%♀
65.0% male
Age
37.8
average years
Country rank
#36146
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Transformers (film series) viewers

35.0% are female, 65.0% are male, average age 37.8.

Fig. 02

Gender split

35.0%
Female
65.0%
Male
Demographic split for Transformers (film series) audience in United States
MetricValue
Female35.0%
Male65.0%
Average age37.8
Estimated audience size512,451
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Transformers (film series) audience in United States
Age bracketShare%
16-1919%
20-2922%
30-3923%
40-4922%
50+14%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Transformers (film series) audience comes from United States.

Worldwide audience distribution share by country for Transformers (film series)
CountryShare
China32.7%
United States5.0%
Thailand4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Transformers (film series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Transformers (film series) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~50K1.23×
02Oklahoma~7K1.17×
03Utah~5K1.16×
04Kansas~5K1.16×
05Arizona~10K1.13×
06New Mexico~3K1.13×
07Idaho~3K1.12×
08Louisiana~7K1.10×
09Iowa~5K1.09×
10Arkansas~5K1.09×
11Indiana~10K1.07×
12Missouri~9K1.07×
13Nebraska~3K1.06×
14North Dakota~1K1.06×
15California~60K1.05×
16Georgia~20K1.05×
17South Carolina~8K1.05×
18Alabama~8K1.05×
19Colorado~8K1.04×
20North Carolina~20K1.03×
21Montana~1K1.03×
22South Dakota~1K1.03×
23Tennessee~10K1.02×
24Mississippi~4K1.02×
25Alaska~1K1.01×
26Wisconsin~8K0.99×
27Kentucky~6K0.99×
28Minnesota~7K0.98×
29West Virginia~2K0.98×
30Hawaii~2K0.98×
31Washington~10K0.97×
32Nevada~5K0.97×
33Virginia~10K0.96×
34Oregon~6K0.96×
35Vermont<1K0.96×
36Ohio~20K0.95×
37Maryland~8K0.95×
38Florida~30K0.94×
39Connecticut~5K0.94×
40Rhode Island~2K0.94×
41Delaware~1K0.94×
42Illinois~20K0.93×
43New Hampshire~2K0.93×
44Maine~2K0.93×
45Pennsylvania~20K0.91×
46Michigan~10K0.90×
47Washington, District of Columbia~1K0.88×
48New Jersey~10K0.83×
49New York~20K0.77×
50Massachusetts~8K0.77×
Fig. 06

Affinity by region

Affinity by region — Transformers (film series), United States
0.77×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Transformers (film series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Transformers (film series) audience
#·InterestCategoryAffinity×
01Transformers (toy line)Kids & Family73.08×
02Lego MindstormsKids & Family55.45×
03Joey KingMovies & TV38.86×
04Lego NinjagoKids & Family32.96×
05Alien (franchise)Movies & TV26.93×
06Godzilla (2014 film)Movies & TV25.89×
07Planet of the ApesMovies & TV24.88×
08Disneyland ParisTravel & Leisure19.53×
09International educationBusiness & Career19.06×
10CharmedMovies & TV18.84×
11Twin PeaksMovies & TV15.32×
12Graphic novelLiterature13.04×
13Superhero fictionLiterature12.35×
14Guardians of the Galaxy (film)Movies & TV12.07×
15Chuck NorrisMovies & TV11.64×
16Collectible card gameGames9.36×
17Emma StoneMovies & TV9.31×
18Anime and manga fandomLiterature5.62×
19SubwayFood & Beverages3.53×
20Pizza HutFood & Beverages3.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Transformers (film series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Transformers (film series) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.16×
Convenience OrientationPREMIUM1.96×
Price SensitivityPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Transformers (film series) audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.58×
DIY MentalityTHRILL0.61×
Design AffinityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Transformers (film series) have in United States?

Transformers (film series) has an estimated audience of 512,451 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Transformers (film series) viewers?

35.0% of Transformers (film series) fans are female, 65.0% are male, with an average age of 37.8 years.

03

Which brands do Transformers (film series) fans like most?

Transformers (film series) fans show strongest brand affinity for Transformers (toy line) (73.08×), Joey King (38.86×), and Chuck Norris (11.64×) over the country average.

04

Where do Transformers (film series) fans live in United States?

Transformers (film series) fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Transformers (film series) fans also like?

Beyond Transformers (film series) itself, the audience over-indexes on Joey King (38.86×), Chuck Norris (11.64×), Twin Peaks (15.32×), and Disneyland Paris (19.53×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Transformers (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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