Transformers (film series) Audience in United States

Transformers (film series) logo

Transformers (film series) has an estimated audience of 515,382 people in United States. 35.0% are female, 65.0% are male, average age 37.8. Top brand affinities: Nationality, Home construction, Dog breed, Voter registration, Electrolyte.

Top brand affinities include Nationality, Home construction, Dog breed, with strongest over-indexing on Nationality (4.84× the country average). Demographically, the Transformers (film series) audience skews more male with an average age of 37.8, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of Transformers (film series) fans

Demographic split for Transformers (film series) audience in United States
MetricValue
Female35.0%
Male65.0%
Average age37.8
Estimated audience size515,382

Audience persona

The typical Transformers (film series) fan in United States is more male, around 37.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Nationality.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Transformers (film series) audience
BrandAffinityCategory
Nationality4.84×Politics & Society
Home construction2.81×Home & Garden
Dog breed2.21×Pets & Animals
Voter registration7.41×Politics & Society
Electrolyte6.94×Health
Minnesota2.15×Travel & Leisure
Justice2.79×Politics & Society
Elsword15×Games
Alaska1.57×Travel & Leisure
Home staging4.78×Home & Garden
Car Seat Headrest15.02×Music & Radio
Arnold Palmer5.31×Sports
JDSU2.55×Business & Career
Google Photos2.05×Technology & Electronics
3D printing1.97×Technology & Electronics
De Buyer27.54×Home & Garden
Monogram2.85×Home & Garden
Winemaking3.35×Food & Beverages
Palm Harbor Homes13.13×Home & Garden
Captain America (1990 film)3.1×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Transformers (film series) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.64
Community OrientationOPEN2.01
Early Adopter MentalityPOWER1.68
ExtroversionTHRILL1.55
Urban LifestyleOPEN1.47
Luxury OrientationPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for Transformers (film series)
CountryShare
China33.6%
United States5.2%
Thailand4.7%

See Transformers (film series) audiences in other countries

More Action audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Transformers (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.