Transformers (film series) Audience in United States

Transformers (film series) logo

Transformers (film series) has an estimated audience of 515,382 people in United States. 35.0% are female, 65.0% are male, average age 37.8. Top brand affinities: Transformers (toy line), Disneyland Paris, Joey King, Guardians of the Galaxy (film), Chuck Norris.

Top brand affinities include Transformers (toy line), Disneyland Paris, Joey King, with strongest over-indexing on Transformers (toy line) (54.87× the country average). Demographically, the Transformers (film series) audience skews more male with an average age of 37.8, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of Transformers (film series) fans

Demographic split for Transformers (film series) audience in United States
MetricValue
Female35.0%
Male65.0%
Average age37.8
Estimated audience size515,382

Audience persona

The typical Transformers (film series) fan in United States is more male, around 37.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Transformers (toy line).

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Transformers (film series) audience
BrandAffinityCategory
Transformers (toy line)54.87×Kids & Family
Disneyland Paris31.34×Travel & Leisure
Joey King39.51×Movies & TV
Guardians of the Galaxy (film)17.61×Movies & TV
Chuck Norris8.65×Movies & TV
Collectible card game11.66×Games
Doctor Strange20.25×Literature
Anime and manga fandom7.41×Literature
Lego Star Wars29.06×Kids & Family
Superman3.18×Movies & TV
Pokémon Trading Card Game19.95×Games
Rick and Morty7.55×Movies & TV
Ant-Man (film)22.28×Movies & TV
Anthony Mackie20.3×Movies & TV
Twin Peaks8.46×Movies & TV
Superhero fiction10.93×Literature
Houston Astros7.99×Sports
Pokémon5.37×Games
Jurassic World8.42×Movies & TV
Godzilla (2014 film)28.01×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Transformers (film series) audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.64
Community OrientationOPEN2.01
Early Adopter MentalityPOWER1.68
ExtroversionTHRILL1.55
Urban LifestyleOPEN1.47
Luxury OrientationPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for Transformers (film series)
CountryShare
China33.6%
United States5.2%
Thailand4.7%

See Transformers (film series) audiences in other countries

More Action audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Transformers (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.