A data profile of the people who buy, follow and care about CR Flamengo in Brazil — modelled from more than twelve digital signal sources. CR Flamengo has an estimated audience of 13,725,071 people in Brazil.
The average CR Flamengo fan in Brazil is 35.8 years old, more male, and lives primarily in Rio de Janeiro.
The audience is concentrated in Rio de Janeiro, São Paulo, Minas Gerais.
Top brand affinities include Rowing (sport), Malaysia Airlines, Flamengo, Rio de Janeiro, with strongest over-indexing on Rowing (sport) (2.36× the country average).
Demographically, the CR Flamengo audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Social Media Usage, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical CR Flamengo fan in Brazil is more male, around 35.8 years old, with strong Social Media Usage tendencies and a notable affinity for Rowing (sport).
The key figures that characterise the CR Flamengo profile in Brazil.
44.0% are female, 56.0% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 35.8 |
| Estimated audience size | 13,725,071 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 24% | |
| 30-39 | 20% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide CR Flamengo audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 52.4% |
| United States | 4.6% |
| Argentina | 2.6% |
Where the CR Flamengo audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio de Janeiro | ~2M | 1.67× | |
| 02 | Amazonas | ~400K | 1.47× | |
| 03 | Maranhão | ~500K | 1.45× | |
| 04 | Espírito Santo | ~400K | 1.42× | |
| 05 | Piauí | ~300K | 1.36× | |
| 06 | Acre | ~70K | 1.36× | |
| 07 | Tocantins | ~100K | 1.28× | |
| 08 | Pará | ~600K | 1.24× | |
| 09 | Rondônia | ~100K | 1.24× | |
| 10 | Amapá | ~60K | 1.24× | |
| 11 | Paraíba | ~300K | 1.11× | |
| 12 | Rio Grande do Norte | ~300K | 1.11× | |
| 13 | Roraima | ~40K | 1.09× | |
| 14 | Mato Grosso | ~300K | 1.04× | |
| 15 | Bahia | ~900K | 0.98× | |
| 16 | Goiás | ~500K | 0.97× | |
| 17 | Sergipe | ~100K | 0.96× | |
| 18 | Federal District | ~200K | 0.92× | |
| 19 | Alagoas | ~200K | 0.88× | |
| 20 | Mato Grosso do Sul | ~200K | 0.80× | |
| 21 | Ceará | ~400K | 0.71× | |
| 22 | Minas Gerais | ~900K | 0.64× | |
| 23 | Santa Catarina | ~400K | 0.63× | |
| 24 | Pernambuco | ~300K | 0.47× | |
| 25 | Paraná | ~400K | 0.44× | |
| 26 | São Paulo | ~1M | 0.30× | |
| 27 | Rio Grande do Sul | ~200K | 0.20× |
The strongest cross-interests of the CR Flamengo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gor Mahia F.C. | Sports | 2.58× | ||
| 02 | Rowing (sport) | Sports | 2.36× | ||
| 03 | FLAMENGO RJ - O site da nação rubro-negra! | News | 2.32× | ||
| 04 | Torcida Flamengo | Sports | 2.26× | ||
| 05 | Florida Panthers | Sports | 1.93× | ||
| 06 | Flamengo, Rio de Janeiro | Travel & Leisure | 1.86× | ||
| 07 | FC Palermo | Sports | 1.77× | ||
| 08 | Spirit Airlines | Travel & Leisure | 1.77× | ||
| 09 | Thai Airways | Travel & Leisure | 1.72× | ||
| 10 | Asiana Airlines | Travel & Leisure | 1.71× | ||
| 11 | Vietnam Airlines | Travel & Leisure | 1.69× | ||
| 12 | Urban pop culture | Fashion & Accessoires | 1.68× | ||
| 13 | Korean Air | Travel & Leisure | 1.64× | ||
| 14 | Flanders | Travel & Leisure | 1.62× | ||
| 15 | Malaysia Airlines | Travel & Leisure | 1.60× | ||
| 16 | Singapore Airlines | Travel & Leisure | 1.60× | ||
| 17 | Etihad Airways | Travel & Leisure | 1.53× | ||
| 18 | Just Eat | Food & Beverages | 1.52× | ||
| 19 | British Airways | Travel & Leisure | 1.51× | ||
| 20 | JetBlue | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.91× | |
| Patriotism | CONSERVATISM | 0.91× | |
| Spirituality | BALANCE | 0.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.70× | |
| Indulgence | JOY | 0.72× | |
| Design Affinity | PREMIUM | 0.72× |
CR Flamengo has an estimated audience of 13,725,071 people in Brazil, concentrated in Rio de Janeiro and São Paulo.
44.0% of CR Flamengo fans are female, 56.0% are male, with an average age of 35.8 years.
CR Flamengo fans show strongest brand affinity for Rowing (sport) (2.36×), Malaysia Airlines (1.6×), and Flamengo, Rio de Janeiro (1.86×) over the country average.
CR Flamengo fans in Brazil are most concentrated in Rio de Janeiro (reach ~2M), São Paulo (reach ~1M), and Minas Gerais (reach ~900K). These three regions account for the largest share of the active audience.
Beyond CR Flamengo itself, the audience over-indexes on Malaysia Airlines (1.6×), Flamengo, Rio de Janeiro (1.86×), British Airways (1.51×), and FC Palermo (1.77×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for CR Flamengo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.