CR Flamengo Audience in Brazil
CR Flamengo has an estimated audience of 13,873,251 people in Brazil. 44.0% are female, 56.0% are male, average age 35.8. Top regions: Rio de Janeiro, São Paulo, Minas Gerais. Top brand affinities: Rowing (sport), Flamengo, Rio de Janeiro, Malaysia Airlines, British Airways, FC Palermo.
The average CR Flamengo fan in Brazil is 35.8 years old, more male, and lives primarily in Rio de Janeiro. The audience is concentrated in Rio de Janeiro, São Paulo, Minas Gerais. Top brand affinities include Rowing (sport), Flamengo, Rio de Janeiro, Malaysia Airlines, with strongest over-indexing on Rowing (sport) (2.36× the country average). Demographically, the CR Flamengo audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Social Media Usage, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of CR Flamengo fans
| Metric | Value |
|---|---|
| Female | 44.0% |
| Male | 56.0% |
| Average age | 35.8 |
| Estimated audience size | 13,873,251 |
Audience persona
The typical CR Flamengo fan in Brazil is more male, around 35.8 years old, with strong Social Media Usage tendencies and a notable affinity for Rowing (sport).
CR Flamengo fans by region: top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| Rio de Janeiro | ~2M | 1.67× |
| São Paulo | ~1M | 0.3× |
| Minas Gerais | ~900K | 0.64× |
| Bahia | ~900K | 0.98× |
| Pará | ~600K | 1.24× |
| Goiás | ~500K | 0.97× |
| Maranhão | ~500K | 1.45× |
| Ceará | ~400K | 0.71× |
| Espírito Santo | ~400K | 1.42× |
| Santa Catarina | ~400K | 0.63× |
| Paraná | ~400K | 0.44× |
| Amazonas | ~400K | 1.47× |
| Paraíba | ~300K | 1.11× |
| Pernambuco | ~300K | 0.47× |
| Mato Grosso | ~300K | 1.04× |
| Piauí | ~300K | 1.36× |
| Rio Grande do Norte | ~300K | 1.11× |
| Federal District | ~200K | 0.92× |
| Alagoas | ~200K | 0.88× |
| Mato Grosso do Sul | ~200K | 0.8× |
| Rio Grande do Sul | ~200K | 0.2× |
| Rondônia | ~100K | 1.24× |
| Sergipe | ~100K | 0.96× |
| Tocantins | ~100K | 1.28× |
| Acre | ~70K | 1.36× |
| Amapá | ~60K | 1.24× |
| Roraima | ~40K | 1.09× |
Top brand affinities of CR Flamengo fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rowing (sport) | 2.36× | Sports |
| Flamengo, Rio de Janeiro | 1.86× | Travel & Leisure |
| Malaysia Airlines | 1.6× | Travel & Leisure |
| British Airways | 1.51× | Travel & Leisure |
| FC Palermo | 1.77× | Sports |
| Torcida Flamengo | 2.26× | Sports |
| JetBlue | 1.51× | Travel & Leisure |
| Etihad Airways | 1.53× | Travel & Leisure |
| Singapore Airlines | 1.6× | Travel & Leisure |
| Flanders | 1.62× | Travel & Leisure |
| Spirit Airlines | 1.77× | Travel & Leisure |
| Thai Airways | 1.72× | Travel & Leisure |
| Florida Panthers | 1.93× | Sports |
| FLAMENGO RJ - O site da nação rubro-negra! | 2.32× | News |
| Korean Air | 1.64× | Travel & Leisure |
| Just Eat | 1.52× | Food & Beverages |
| Asiana Airlines | 1.71× | Travel & Leisure |
| Gor Mahia F.C. | 2.58× | Sports |
| Vietnam Airlines | 1.69× | Travel & Leisure |
| Urban pop culture | 1.68× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 0.91 |
| Patriotism | CONSERVATISM | 0.91 |
| Spirituality | BALANCE | 0.88 |
| Family Orientation | CONSERVATISM | 0.88 |
| Risk Appetite | THRILL | 0.86 |
| Urban Lifestyle | OPEN | 0.85 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 52.4% |
| United States | 4.9% |
| Peru | 2.5% |
See CR Flamengo audiences in other countries
More Soccer audiences in Brazil
- Sociedade Esportiva Palmeiras (72,645,759)
- Botafogo (52,535,471)
- Real Madrid C.F. (47,654,895)
- Santos FC (44,744,842)
- Sport Club Corinthians Paulista (43,458,525)
Related rankings
Frequently asked questions
How many fans does CR Flamengo have in Brazil?
CR Flamengo has an estimated audience of 13,873,251 people in Brazil, concentrated in Rio de Janeiro and São Paulo.
What is the gender split and age of CR Flamengo fans?
44.0% of CR Flamengo fans are female, 56.0% are male, with an average age of 35.8 years.
Which brands do CR Flamengo fans like most?
CR Flamengo fans show strongest brand affinity for Rowing (sport) (2.36×), Flamengo, Rio de Janeiro (1.86×), and Malaysia Airlines (1.6×) over the country average.
Where do CR Flamengo fans live in Brazil?
CR Flamengo fans in Brazil are most concentrated in Rio de Janeiro (reach ~2M), São Paulo (reach ~1M), and Minas Gerais (reach ~900K). These three regions account for the largest share of the active audience.
What other brands do CR Flamengo fans also like?
Beyond CR Flamengo itself, the audience over-indexes on Flamengo, Rio de Janeiro (1.86×), Malaysia Airlines (1.6×), British Airways (1.51×), and FC Palermo (1.77×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for CR Flamengo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.