A data profile of the people who buy, follow and care about Polka in Brazil — modelled from more than twelve digital signal sources. Polka has an estimated audience of 6,206,140 people in Brazil.
The average Polka fan in Brazil is 37.4 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
The key figures that characterise the Polka profile in Brazil.
56.5% are female, 43.5% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 37.4 |
| Estimated audience size | 6,206,140 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 15% |
of the worldwide Polka audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 26.1% |
| Mexico | 17.2% |
| United States | 16.0% |
Where the Polka audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio Grande do Sul | ~400K | 1.18× | |
| 02 | Paraná | ~400K | 1.16× | |
| 03 | Roraima | ~20K | 1.14× | |
| 04 | Santa Catarina | ~300K | 1.12× | |
| 05 | Acre | ~20K | 1.10× | |
| 06 | Amapá | ~20K | 1.09× | |
| 07 | Mato Grosso do Sul | ~100K | 1.07× | |
| 08 | Tocantins | ~40K | 1.00× | |
| 09 | Rio Grande do Norte | ~100K | 0.99× | |
| 10 | Rondônia | ~50K | 0.99× | |
| 11 | Alagoas | ~90K | 0.98× | |
| 12 | Federal District | ~100K | 0.97× | |
| 13 | Sergipe | ~60K | 0.97× | |
| 14 | Paraíba | ~100K | 0.96× | |
| 15 | Piauí | ~80K | 0.96× | |
| 16 | Pernambuco | ~300K | 0.95× | |
| 17 | Amazonas | ~100K | 0.95× | |
| 18 | Mato Grosso | ~100K | 0.94× | |
| 19 | Maranhão | ~100K | 0.93× | |
| 20 | Espírito Santo | ~100K | 0.93× | |
| 21 | Ceará | ~300K | 0.92× | |
| 22 | Rio de Janeiro | ~500K | 0.91× | |
| 23 | Pará | ~200K | 0.91× | |
| 24 | São Paulo | ~1.5M | 0.89× | |
| 25 | Goiás | ~200K | 0.87× | |
| 26 | Bahia | ~400K | 0.86× | |
| 27 | Minas Gerais | ~500K | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Polka. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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