A data profile of the people who buy, follow and care about West Coast hip hop in Brazil — modelled from more than twelve digital signal sources. West Coast hip hop has an estimated audience of 4,047,022 people in Brazil.
West Coast hip hop has an estimated audience of 4,047,022 people in Brazil. 43.3% are female, 56.7% are male, average age 32.2. Top brand affinities: Alexander Skarsgård, Scarface (1983 film), Christopher Nolan, Al Pacino, Sandra Oh.
Top brand affinities include Alexander Skarsgård, Scarface (1983 film), Christopher Nolan, with strongest over-indexing on Alexander Skarsgård (26× the country average).
Demographically, the West Coast hip hop audience skews more male with an average age of 32.2, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.
The typical West Coast hip hop fan in Brazil is more male, around 32.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Alexander Skarsgård.
The key figures that characterise the West Coast hip hop profile in Brazil.
43.3% are female, 56.7% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 32.2 |
| Estimated audience size | 4,047,022 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 24% | |
| 30-39 | 15% | |
| 40-49 | 12% | |
| 50+ | 11% |
of the worldwide West Coast hip hop audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 30.2% |
| China | 6.2% |
| Japan | 5.5% |
The strongest cross-interests of the West Coast hip hop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alexander Skarsgård | Movies & TV | 26.00× | ||
| 02 | Sandra Oh | Movies & TV | 17.22× | ||
| 03 | The Wire | Movies & TV | 13.20× | ||
| 04 | Scarface (1983 film) | Movies & TV | 12.45× | ||
| 05 | Christopher Nolan | Movies & TV | 12.02× | ||
| 06 | Homeland (TV series) | Movies & TV | 10.87× | ||
| 07 | Martin Scorsese | Movies & TV | 10.67× | ||
| 08 | Downton Abbey | Movies & TV | 10.24× | ||
| 09 | 50 Cent | Music & Radio | 8.48× | ||
| 10 | The Sopranos | Movies & TV | 7.17× | ||
| 11 | Al Pacino | Movies & TV | 6.91× | ||
| 12 | Robert De Niro | Movies & TV | 6.13× | ||
| 13 | Peaky Blinders (TV series) | Movies & TV | 4.55× | ||
| 14 | Breaking Bad | Movies & TV | 3.87× | ||
| 15 | Stranger Things | Movies & TV | 2.43× | ||
| 16 | Electronic music | Music & Radio | 2.05× | ||
| 17 | Jazz music | Music & Radio | 1.83× | ||
| 18 | Spotify | Internet & Social Media | 1.82× | ||
| 19 | Rock music | Music & Radio | 1.79× | ||
| 20 | Internet & Social Media | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.48× | |
| Risk Appetite | THRILL | 1.24× | |
| Community Orientation | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.56× | |
| Need for Security | CONSERVATISM | 0.66× | |
| Creativity | OPEN | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for West Coast hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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