A data profile of the people who buy, follow and care about West Coast hip hop in Spain — modelled from more than twelve digital signal sources. West Coast hip hop has an estimated audience of 2,124,319 people in Spain.
West Coast hip hop has an estimated audience of 2,124,319 people in Spain. 42.0% are female, 58.0% are male, average age 34.1. Top brand affinities: Improvisation, Goodfellas, Underground hip hop, Whoopi Goldberg, Non-fiction books.
Top brand affinities include Improvisation, Goodfellas, Underground hip hop, with strongest over-indexing on Improvisation (12.66× the country average).
Demographically, the West Coast hip hop audience skews more male with an average age of 34.1, and over-indexes on personality traits such as Tradition, Early Adopter Mentality.
The typical West Coast hip hop fan in Spain is more male, around 34.1 years old, with strong Tradition tendencies and a notable affinity for Improvisation.
The key figures that characterise the West Coast hip hop profile in Spain.
42.0% are female, 58.0% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 34.1 |
| Estimated audience size | 2,124,319 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 26% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 12% |
of the worldwide West Coast hip hop audience comes from Spain.
| Country | Share |
|---|---|
| United States | 30.2% |
| China | 6.2% |
| Japan | 5.5% |
The strongest cross-interests of the West Coast hip hop audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Whoopi Goldberg | Movies & TV | 14.92× | ||
| 02 | The Departed | Movies & TV | 13.41× | ||
| 03 | Improvisation | Music & Radio | 12.66× | ||
| 04 | Adam Driver | Movies & TV | 12.66× | ||
| 05 | Goodfellas | Movies & TV | 12.42× | ||
| 06 | Underground hip hop | Music & Radio | 6.99× | ||
| 07 | Leonardo DiCaprio | Movies & TV | 4.72× | ||
| 08 | French hip hop | Music & Radio | 4.55× | ||
| 09 | NBA playoffs | Sports | 4.42× | ||
| 10 | Non-fiction books | Literature | 3.93× | ||
| 11 | Brad Pitt | Movies & TV | 3.68× | ||
| 12 | Betfair | Games | 3.64× | ||
| 13 | Hoodie | Fashion & Accessoires | 3.63× | ||
| 14 | Livemusic | Music & Radio | 3.12× | ||
| 15 | Music festivals | Music & Radio | 2.70× | ||
| 16 | Modern art | Arts & Culture | 2.33× | ||
| 17 | Musical theatre | Movies & TV | 2.23× | ||
| 18 | Drama movies | Movies & TV | 1.87× | ||
| 19 | TikTok | Internet & Social Media | 1.66× | ||
| 20 | Harry Potter | Movies & TV | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.56× | |
| Early Adopter Mentality | POWER | 1.35× | |
| Indulgence | JOY | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.46× | |
| Quality Awareness | PREMIUM | 0.59× | |
| Family Orientation | CONSERVATISM | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for West Coast hip hop. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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