A data profile of the people who buy, follow and care about Theatre in Sweden — modelled from more than twelve digital signal sources. Theatre has an estimated audience of 1,575,998 people in Sweden.
Theatre has an estimated audience of 1,575,998 people in Sweden. 64.0% are female, 36.0% are male, average age 46.0. Top brand affinities: Beauty Makeup, Tommy Lee Jones, Shutter Island (film), Captain Phillips (film), Social equality.
Top brand affinities include Beauty Makeup, Tommy Lee Jones, Shutter Island (film), with strongest over-indexing on Beauty Makeup (1.51× the country average).
Demographically, the Theatre audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity.
The typical Theatre fan in Sweden is more female, around 46.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Beauty Makeup.
The key figures that characterise the Theatre profile in Sweden.
64.0% are female, 36.0% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 46.0 |
| Estimated audience size | 1,575,998 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 40% |
of the worldwide Theatre audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 19.5% |
| United Kingdom | 4.7% |
| Japan | 4.7% |
The strongest cross-interests of the Theatre audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Captain Phillips (film) | Movies & TV | 2.53× | ||
| 02 | Francis Ford Coppola | Movies & TV | 1.99× | ||
| 03 | Sofia Coppola | Movies & TV | 1.89× | ||
| 04 | Rashida Jones | Movies & TV | 1.86× | ||
| 05 | Alfred Hitchcock | Movies & TV | 1.74× | ||
| 06 | Peter Gabriel | Music & Radio | 1.70× | ||
| 07 | Tommy Lee Jones | Movies & TV | 1.67× | ||
| 08 | Noam Chomsky | Literature | 1.59× | ||
| 09 | Woody Allen | Movies & TV | 1.57× | ||
| 10 | Louisiana Museum of Modern Art | Arts & Culture | 1.56× | ||
| 11 | Shutter Island (film) | Movies & TV | 1.55× | ||
| 12 | Middlesbrough F.C. | Sports | 1.55× | ||
| 13 | Social equality | Politics & Society | 1.53× | ||
| 14 | Melissa McCarthy | Movies & TV | 1.53× | ||
| 15 | Stanley Kubrick | Movies & TV | 1.53× | ||
| 16 | Wind instrument | Music & Radio | 1.53× | ||
| 17 | Roxy Music | Music & Radio | 1.52× | ||
| 18 | Beauty Makeup | Beauty & Wellness | 1.51× | ||
| 19 | Roald Dahl | Literature | 1.51× | ||
| 20 | Sigmund Freud | Literature | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.94× | |
| Design Affinity | PREMIUM | 0.88× | |
| Travelling | THRILL | 0.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.63× | |
| Patriotism | CONSERVATISM | 0.68× | |
| Social Media Usage | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Theatre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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