A data profile of the people who buy, follow and care about Theatre in Finland — modelled from more than twelve digital signal sources. Theatre has an estimated audience of 697,966 people in Finland.
Theatre has an estimated audience of 697,966 people in Finland. 67.3% are female, 32.7% are male, average age 45.6. Top brand affinities: Old age, Hector (musician), Kirka, Harrods, Polo Ralph Lauren.
Top brand affinities include Old age, Hector (musician), Kirka, with strongest over-indexing on Old age (1.53× the country average).
Demographically, the Theatre audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Need for Security, Design Affinity.
The typical Theatre fan in Finland is more female, around 45.6 years old, with strong Need for Security tendencies and a notable affinity for Old age.
The key figures that characterise the Theatre profile in Finland.
67.3% are female, 32.7% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 45.6 |
| Estimated audience size | 697,966 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Theatre audience comes from Finland.
| Country | Share |
|---|---|
| United States | 19.5% |
| United Kingdom | 4.7% |
| Japan | 4.7% |
The strongest cross-interests of the Theatre audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Céline | Fashion & Accessoires | 2.26× | ||
| 02 | Polo Ralph Lauren | Fashion & Accessoires | 2.17× | ||
| 03 | Harrods | Shopping | 2.12× | ||
| 04 | Le Monde | News | 2.12× | ||
| 05 | Polo shirt | Fashion & Accessoires | 2.06× | ||
| 06 | FentyBeauty | Beauty & Wellness | 1.96× | ||
| 07 | Financial Times | News | 1.89× | ||
| 08 | Kenzo | Fashion & Accessoires | 1.84× | ||
| 09 | Comme des Garçons | Fashion & Accessoires | 1.72× | ||
| 10 | Hector (musician) | Music & Radio | 1.67× | ||
| 11 | Philanthropy | Arts & Culture | 1.64× | ||
| 12 | Kirka | Music & Radio | 1.63× | ||
| 13 | Hurriganes | Music & Radio | 1.63× | ||
| 14 | Choir | Home & Garden | 1.60× | ||
| 15 | Chamber music | Music & Radio | 1.57× | ||
| 16 | Old age | Politics & Society | 1.53× | ||
| 17 | Conducting | Music & Radio | 1.53× | ||
| 18 | Lacoste | Fashion & Accessoires | 1.52× | ||
| 19 | Bob Dylan | Music & Radio | 1.51× | ||
| 20 | Alpaca fiber | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.04× | |
| Design Affinity | PREMIUM | 1.03× | |
| Urban Lifestyle | OPEN | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Social Media Usage | JOY | 0.79× | |
| Travelling | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Theatre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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