Rascasse Audience Intelligence

Theatre Audience in Portugal

A data profile of the people who buy, follow and care about Theatre in Portugal — modelled from more than twelve digital signal sources. Theatre has an estimated audience of 1,711,645 people in Portugal.

#16among Touchpoint in Portugal#29in Music & Radio

The average Theatre fan in Portugal is 44.8 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Demographically, the Theatre audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Creativity, Mindfulness.

Category: Music & Radio · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Theatre profile in Portugal.

Audience size
1.7M
in Portugal
Gender
58.7%♀
41.3% male
Age
44.8
average years
Country rank
#535
Touchpoint in Portugal
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Theatre fans

58.7% are female, 41.3% are male, average age 44.8.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Theatre audience in Portugal
MetricValue
Female58.7%
Male41.3%
Average age44.8
Estimated audience size1,711,645
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Theatre audience in Portugal
Age bracketShare%
16-1910%
20-2914%
30-3917%
40-4924%
50+34%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Theatre audience comes from Portugal.

Worldwide audience distribution share by country for Theatre
CountryShare
United States19.5%
United Kingdom4.7%
Japan4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Theatre audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Theatre fans by region: top regions in Portugal
#RegionReachAffinity×
01Lisbon District~700K1.29×
02Évora District~40K1.16×
03Faro District~100K1.09×
04Portalegre District~20K1.09×
05Viana do Castelo District~50K1.07×
06Bragança District~20K1.03×
07Guarda District~20K1.02×
08Beja District~30K1.00×
09Madeira~50K0.99×
10Vila Real District~30K0.99×
11Castelo Branco District~30K0.98×
12Azores~50K0.97×
13Porto District~400K0.95×
14Setúbal District~200K0.95×
15Santarém District~80K0.95×
16Viseu District~60K0.95×
17Leiria District~90K0.93×
18Coimbra District~80K0.93×
19Aveiro District~100K0.91×
20Braga District~100K0.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Theatre audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Theatre audience · What stands out
TraitClusterDeviationScore
CreativityOPEN0.93×
MindfulnessBALANCE0.90×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Theatre audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.65×
Quality AwarenessPREMIUM0.68×
Risk AppetiteTHRILL0.69×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Portugal

See Theatre audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Theatre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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