A data profile of the people who buy, follow and care about Theatre in Austria — modelled from more than twelve digital signal sources. Theatre has an estimated audience of 953,658 people in Austria.
The average Theatre fan in Austria is 41.3 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Conducting, Opera house, Porgy and Bess, with strongest over-indexing on Conducting (1.55× the country average).
Demographically, the Theatre audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Design Affinity, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 5 brand affinities and 9 regions tracked by Rascasse.
The typical Theatre fan in Austria is more female, around 41.3 years old, with strong Design Affinity tendencies and a notable affinity for Conducting.
The key figures that characterise the Theatre profile in Austria.
56.0% are female, 44.0% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 41.3 |
| Estimated audience size | 953,658 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Theatre audience comes from Austria.
| Country | Share |
|---|---|
| United States | 19.5% |
| United Kingdom | 4.7% |
| Japan | 4.7% |
Where the Theatre audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vienna | ~300K | 1.70× | |
| 02 | Salzburg | ~60K | 1.01× | |
| 03 | Burgenland | ~20K | 1.00× | |
| 04 | Styria | ~100K | 0.99× | |
| 05 | Vorarlberg | ~30K | 0.98× | |
| 06 | Tyrol | ~60K | 0.97× | |
| 07 | Carinthia (state) | ~50K | 0.97× | |
| 08 | Upper Austria | ~100K | 0.96× | |
| 09 | Lower Austria | ~100K | 0.92× |
The strongest cross-interests of the Theatre audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Syria TV | Movies & TV | 1.57× | ||
| 02 | Conducting | Music & Radio | 1.55× | ||
| 03 | Opera house | Arts & Culture | 1.52× | ||
| 04 | Porgy and Bess | Music & Radio | 1.50× | ||
| 05 | Petro Poroshenko | Politics & Society | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.05× | |
| Patriotism | CONSERVATISM | 0.95× | |
| Early Adopter Mentality | POWER | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Urban Lifestyle | OPEN | 0.73× | |
| Mindfulness | BALANCE | 0.83× |
Theatre has an estimated audience of 953,658 people in Austria, concentrated in Vienna and Lower Austria.
56.0% of Theatre fans are female, 44.0% are male, with an average age of 41.3 years.
Theatre fans show strongest brand affinity for Conducting (1.55×), Opera house (1.52×), and Porgy and Bess (1.5×) over the country average.
Theatre fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Theatre itself, the audience over-indexes on Opera house (1.52×), Porgy and Bess (1.5×), Petro Poroshenko (1.5×), and Syria TV (1.57×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Theatre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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