A data profile of the people who buy, follow and care about Theatre in Ireland — modelled from more than twelve digital signal sources. Theatre has an estimated audience of 734,603 people in Ireland.
Theatre has an estimated audience of 734,603 people in Ireland. 58.6% are female, 41.4% are male, average age 41.1.
Demographically, the Theatre audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Travelling, Patriotism.
The key figures that characterise the Theatre profile in Ireland.
58.6% are female, 41.4% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 41.1 |
| Estimated audience size | 734,603 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Theatre audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 19.5% |
| United Kingdom | 4.7% |
| Japan | 4.7% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.90× | |
| Patriotism | CONSERVATISM | 0.87× | |
| Design Affinity | PREMIUM | 0.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.70× | |
| Need for Security | CONSERVATISM | 0.81× | |
| Design Affinity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Theatre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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