Rascasse Audience Intelligence

Peugeot Target Market in Brazil

Name: Peugeot — Brazil
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Peugeot in Brazil — modelled from more than twelve digital signal sources. Peugeot has an estimated audience of 5,707,803 people in Brazil.

#10among Car manufacturer in Brazil #93among Brand in Brazil #34in Cars & Mobility

The average Peugeot fan in Brazil is 42.0 years old, more male, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Top brand affinities include Volkswagen, WebMotors, SUVs, with strongest over-indexing on Volkswagen (2.27× the country average).

Demographically, the Peugeot audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

The typical Peugeot fan in Brazil is more male, around 42.0 years old, with strong Need for Security tendencies and a notable affinity for Volkswagen.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peugeot profile in Brazil.

Audience size

5.7M

in Brazil

Gender

42.4%♀

57.6% male

Age

42.0

average years

Country rank

#1153

Brand in Brazil

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Peugeot

42.4% are female, 57.6% are male, average age 42.0.

Fig. 02

Gender split

42.4%

Female

57.6%

Male

Demographic split for Peugeot audience in Brazil
Metric	Value
Female	42.4%
Male	57.6%
Average age	42.0
Estimated audience size	5,707,803

Fig. 03

Age distribution

Age distribution of the Peugeot audience in Brazil
Age bracket	Share	%
16-19		11%
20-29		19%
30-39		22%
40-49		23%
50+		24%

Fig. 04

Worldwide distribution

8.3%

of the worldwide Peugeot audience comes from Brazil.

Worldwide audience distribution share by country for Peugeot
Country	Share
Italy	9.9%
France	8.5%
Brazil	8.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peugeot audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Peugeot customers by region in Brazil
#	Region	Reach	×
01	Santa Catarina	~400K	1.60×
02	Federal District	~100K	1.40×
03	Rio Grande do Sul	~500K	1.39×
04	Paraná	~500K	1.34×
05	Amapá	~20K	1.17×
06	Espírito Santo	~100K	1.08×
07	Rondônia	~50K	1.07×
08	Goiás	~200K	1.06×
09	Alagoas	~90K	1.06×
10	Mato Grosso do Sul	~90K	1.05×
11	Tocantins	~40K	1.03×
12	São Paulo	~1.5M	1.02×
13	Pernambuco	~300K	1.01×
14	Mato Grosso	~100K	1.00×
15	Minas Gerais	~600K	0.97×
16	Rio de Janeiro	~500K	0.96×
17	Sergipe	~60K	0.96×
18	Bahia	~400K	0.95×
19	Paraíba	~100K	0.88×
20	Rio Grande do Norte	~80K	0.88×
21	Maranhão	~100K	0.87×
22	Piauí	~70K	0.86×
23	Ceará	~200K	0.77×
24	Pará	~100K	0.73×
25	Roraima	~10K	0.73×
26	Acre	~10K	0.67×
27	Amazonas	~60K	0.64×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peugeot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peugeot audience
#	Interest	Category	×
01	Peugeot 2008	Cars & Mobility	3.36×
02	Peugeot 208	Cars & Mobility	2.92×
03	Citroën	Cars & Mobility	2.51×
04	Ford Ka	Cars & Mobility	2.41×
05	Renault	Cars & Mobility	2.40×
06	Hyundai HB20	Cars & Mobility	2.40×
07	Hyundai	Cars & Mobility	2.34×
08	General Motors	Cars & Mobility	2.32×
09	Nissan	Cars & Mobility	2.32×
10	Volkswagen	Cars & Mobility	2.27×
11	Toyota	Cars & Mobility	2.17×
12	Cars (film)	Movies & TV	2.07×
13	Jeep Compass	Cars & Mobility	2.05×
14	Fiat	Cars & Mobility	2.03×
15	WebMotors	Cars & Mobility	1.93×
16	SUVs	Cars & Mobility	1.81×
17	Consortium	Business & Career	1.80×
18	Bus	Cars & Mobility	1.78×
19	Honda	Cars & Mobility	1.70×
20	Tractor	Cars & Mobility	1.54×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peugeot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Peugeot audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	1.19×
Risk Appetite	THRILL	1.07×
Family Orientation	CONSERVATISM	0.93×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Peugeot audience · Rather not
Trait	Cluster	Score
Individualism	JOY	0.57×
Early Adopter Mentality	POWER	0.57×
Tradition	CONSERVATISM	0.60×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Peugeot's target market in Brazil?

Peugeot's target market in Brazil covers an estimated 5,707,803 people, concentrated in São Paulo and Minas Gerais.

What is the gender split and age of Peugeot customers?

42.4% of the Peugeot audience are female, 57.6% are male, with an average age of 42.0 years.

Which brands do Peugeot fans like most?

Peugeot fans show strongest brand affinity for Volkswagen (2.27×), WebMotors (1.93×), and SUVs (1.81×) over the country average.

Where do Peugeot fans live in Brazil?

Peugeot fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~600K), and Rio de Janeiro (reach ~500K). These three regions account for the largest share of the active audience.

What other brands do Peugeot fans also like?

Beyond Peugeot itself, the audience over-indexes on WebMotors (1.93×), SUVs (1.81×), Consortium (1.8×), and General Motors (2.32×) compared to the Brazil average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car manufacturer audiences in Brazil

Honda (12,859,868)
Volkswagen (11,032,969)
Fiat (9,276,656)
Toyota (7,686,561)
BMW (7,557,625)

See Peugeot audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Peugeot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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